Download - The WeChat Story
The WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryThe WeChat StoryOctober 2nd 2014, eTrade Summit, Brussels
Ed Sander, ChinaTalk
October 2nd 2014, eTrade Summit, Brussels
Ed Sander, ChinaTalk
Ed Sander
1 WECHAT’S THREE PHASES
INTEGRATION
BUSINESS OPPORTUNITIES
2
3
Phase 1: The Chat App
Copy & Improve
WeChat: Chats
WeChat Voice Messaging
PHASE 2: GOING SOCIAL
Discover, Moments, Shake
Drift Bottle, People Nearby,
Voice & Video Call
WeChat Games
Stickers
Subscription Accounts
Subscription Account CMS
Segment
Subscription Account CMS
WeChat: Service Account
Subscription vs Service
Subscription vs Service
Subscription AccountSubscription AccountSubscription AccountSubscription Account
• Available for individuals.
• 1 message per day.
• In subscription account folder: no push notifcation.
• No WeChat payment support.
• Auto-response based on words.
• Mainly useful for pushing lots of content.
Service AccountService AccountService AccountService Account
• Only available for organisations.
• 4 messages per month.
• In users chat window: push notifcation.
• WeChat payment support.
• Programmable responses.
• Useful for advanced (WeChat) functionalities & CRM.
iOs, Android � or WeChat?
PHASE 3: M-COMMERCE
WeChat Payment
Linking a Bank Card
Transfer
Quick Payment
Wallet
WeChat Payment (Pacific Coffee)
Hong Bao
Taxi booking
WeChat: Vending Machines
Special Offers (Jingdong)
Group Buying (Dianping)
WeChat: Streetview
WeChat: Location Based
WeChat: Scanner
Scanner Translater
WeChat: QR Code Shops
WeChat Stores (Weixin Xiao Dian)
WeChat Stores Requirements
• Service Account.
• Therefore, a business first needs to be verified by Tencent (verification cost 300 RMB).
• Payment through WeChat Payment.
• 20,000 RMB deposit fee.
• No additional service charge on usage of the feature itself.
• Currently only available to Chinese business entities.
• WeChat Payment only usable for domestic WeChat users physically located in China.
• Conclusion: more Tmall than Taobao.
Popular Functions
Personal vs Moments
INTEGRATIONSINTEGRATIONSINTEGRATIONSINTEGRATIONS
Weishi
StoryCam
Wearables
Welomo Picture Printer
Giftpas
Chu Men Wen Wen
Expected: 58.com
Integration Areas
• Restaurants – food ordering, payments, and calling staff to your table
• Hotels – booking rooms, payments, chatting with reception, digital keys, and in-room shopping
• Transportation – ticketing, choosing seats, CRM
• Schools – paying tuition fees, managing students, digital ID passes
• Hospitals – appointment scheduling, queue tracking, digital prescriptions and reports
• Brick-and-mortar stores – digital membership cards, managing members, payments, CRM, and marketing
• Delivery – taking orders, payments, and tracking parcels
• Tourism – ticketing, attraction notifications, CRM
BUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIESBUSINESS OPPORTUNITIES
• Subscription Account
• Service Account
• WeChat Shops
• Plus …
CPC Advertising
Advertising
• Verified subscription or service account.
• Text link ads.
• Still banners: 582px and height of 166px, no
bigger than 50K, linking to external website.
• Directs to WeChat page or external URL.
• Wechat Official Accounts Advertising Platform
publisher (sharing ad revenue): minimum
number of following users is 50,000.
Contact
Ed Sander ( 徳)
E-mail: [email protected]: www.chinatalk.nl Phone: +31 6 51 214 206Twitter: @EdSanderWeChat: edsanderLinkedin: nl.linkedin.com/in/edsander/
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