The Web ContentRecipe Book21 irresistible content ideas to wow visitors and boost your search engine optimization
The Web Content Recipe Book | 2Wordtracker.com
Section 1: Web content and your business 5
Web content is important (by Ken McGaffin) 6
Never stop marketing (by Mark Nunney) 8
How to structure an article (by Ken McGaffin) 11
Write winning articles quickly (by Ken McGaffin) 14
How to optimize a page for search engines (by Mark Nunney) 15
How to make your articles sell (by Mark Nunney) 19
How to make your content linkworthy (by Ken McGaffin) 22
How to get sticky and go viral (by Mark Nunney) 24
Section 2: Recipes (by Rachelle Money) 28
No. 1: Answer your customers’ questions 29
No. 2: Reveal some of your secret tips and tricks 34
No. 3: Bust an urban myth 37
No. 4: Write a case study 39
No. 5: Write a blog 43
No. 6: Write your company’s history 47
No. 7: Start a debate 50
No. 8: Review of the year 54
No. 9: Report on an event 56
No. 10: Jargon buster 59
No. 11: Admit your mistakes 61
Contents
The Web Content Recipe Book | 3Wordtracker.com
No. 12: Review a book 63
No. 13: Review a product 66
No. 14: Build a Top 10 list 69
No. 15: Interview an expert 72
No. 16: Write an A-Z 75
No. 17: Publish your own survey 77
No. 18: Observe 81
No. 19: Use an inspirational quotation 84
No. 20: Make a video 85
No. 21: Publish a press release 87
The Web Content Recipe Book | 4Wordtracker.com
Also published by Wordtracker:
Writing Kick-Ass Website Sales Copy
Copywriting guru Nick Usborne reveals his secrets for
writing sales-exploding website copy.
Find out more at:
http://www.wordtracker.com/ebooks/ kick-ass-web-copy/
Business Blogging – 50 steps to building traffic and sales
A real world guide to creating, writing and promoting
a successful blog.
Find out more at:
http://www.wordtracker.com/ebooks/ business-blogging-book/
50 Kick-Ass Keyword Strategies
Learn 50 simple, smart and speedy ways to attract
more customers online.
Find out more at:
http://www.wordtracker.com/ebooks/kick-ass
Web content and your business
Section 1 For any successful website, content is crucial. Just as every good cook needs yeast for baking bread, every website owner needs content - and lots of it. We’d like to help your site rise to the top of the search engine rankings, so this first section of the Web ContentRecipe book looks at online marketing. In particular,how to structure your content so that it bringstraffic and sales to your site.
Web content is crucial for any business that wants to succeed online. Good content will engage your customers, attract search traffic and help build your business.
Why is web content so important?
• Content engages your readers. It attracts their
attention and builds their interest in your company. Give
people useful, interesting information that helps them
solve their problems and they’ll be more likely to buy
from you.
• Content pulls your knowledge together and makes it accessible to your customers.
Every business or website owner carries a wealth of
information in their heads: but often that’s were it
stays and they only share it with people they talk to.
Taking your knowledge, turning it into web content and
publishing it makes it tangible and available to your
prospects. An article or tip that you publish on the web
can be the start of a conversation with someone who will
buy from your company.
• Content attracts search engines. Publish
regularly and you’ll ‘teach’ the search engine spiders
that there’s always something new on your site. As
a result, they’ll visit more often and you’ll find your
rankings start to outstrip your competitors.
• Content brings you inbound links. Write
something new or useful or witty or controversial and
you’ll find that people start writing about you and linking
to your articles. You get extra links that bring new traffic
when people click, as well as boosting your search
rankings.
• Content creates a buzz in social media. Have
a look at Twitter for example – many of the posts people
make link to content they’ve found on the web. By
publishing regularly, you’ll build your profile and your
reputation in your industry.
• Content is an investment in your site that keeps on bringing visitors month after month and year after year. It is just amazing to see content
that is several years old still bring visitors to your site.
But what do you write about? That’s a question many business owners ask. Despite the
obvious benefits of good content, writing doesn’t come
easily to an inexperienced writer. Often he has to force
himself to write and when he finally does so, the blank
The Web Content Recipe Book | 6Wordtracker.com
Web content is important
The Web Content Recipe Book | 7Wordtracker.com
screen offers no encouragement but instead triggers a torrent of reasons why ‘now’ is
not the right time to write. “Best to leave it to later, after I’ve dealt with…”.
The end result is that the content never gets finished. It never makes it to the
published web page, the search traffic never comes, no links arrive and the sales that
could have been are never made.
It doesn’t have to be like that. Experienced writers know that writing doesn’t happen
by accident. They help themselves to write by reading other people’s work and
asking “could I use that idea for my customers? And they help themselves to write by
listening carefully to customers and asking “if that customer has that problem many
others must have the same problem?”
Wordtracker can help by giving you the keywords that people use when they search.
That tells you what people are looking for. Now in The Web Content Recipe Book we
hope to inspire you to turn those keywords into content that will really work for your
business.
In this book, experienced journalist Rachelle Money gives you 21 different types of
content; she gives you the essential ingredients of each as well as real examples on
the web so that you can see what works.
The end result is a book which aims to inspire and ensure you’ll never be stuck for a
content idea again.
Section 1: Web content and your business | Web content is important
