Download - The truths about building apps
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Ian Malone | Managing Director | We Are Apps
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The full service apps agency
StrategyConceptArtwork
Multiple platformsService delivery platformTesting
Publishing servicesMarketing & PromotionPost-release analysis
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The world of apps
In black and white
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Most asked question?
How much does an app cost?
£24,000 Survey of 393 international app development companies in Winter 2010, two thirds in US & Europe. Source Research2guidance 2011
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Second most asked question?
Which platform?
Was iOS
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Second most asked question?
Which platform?
Now iOS & Android
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Better question…
Which platform?
Who is the target audience?
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Which platform?
Blackberry for youth and business
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Which platform?
Symbian still has 31% share of smartphone
sales
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Source: Gartner 2010 Q4 sales worldwide
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The next major platform player
Windows Mobile + Nokia handsets
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Facebook has 750,000,000
users
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• UK Facebook user breakdown
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iPad owners earn £62,500
Source: More than 49% of owners earn over $100,000. Survey of 30,00 US iPad users by ComScore, February 2011
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Third most asked question?
How long does it take?
13 weeks On average
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Strategy and ballpark quote: 1 weekSpecification writing: 1 weekDesign production: 2 weeksTechnical development: 5 weeksQA/testing: 2 weeksSubmission (iOS): 1 weekRejection contingency (iOS): 1 weekTotal: 13 weeks
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Are these the right
questions?
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How much budget will I allocate?
A good developer won’t try to spend all of your budget but will help you to get the best value for money
Our current clients are our best customers…
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Who is my app going to be for and what will they do with it?
A good idea is a great start A good idea that the market wants is more likely to get downloadedStrategy first, concept second
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App or .mobi?And what about ‘web apps’?
Mid term: You’ll need apps and a mobile websiteHTML 5 is great but limitedApps are far more robust
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Which platform?
Symbian sells more than iOSMore apps get downloaded from the App StoreBlackberry has 14% marketshare but is third in terms of total app downloadsFacebook has 650m users
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The fourth question many people forget to consider:
How can I get my app noticed?
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There’s a lot to think about…
Any questions?
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