TOP RETAIL TRENDS FOR 2014
presents
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CONSTANT COMMERCE• consumers are always connected and
are constantly in a consideration phase
Trend #1
0
30
60
90
120
2013 2014 2015 2016 2017
% of retail ecommerce sales retail mcommerce sales (billions)
source: eMarketer, Sept 2013
EXTREME PERSONALIZATION
Trend #2
source: Cisco Customer Experience Report, 2013
34% of consumers use multiple channels when shopping
49% of consumers are comfortable with retailers collecting personal data when shopping online
65% of consumers want to receive retail advice based on their location through their mobile device
BRIDGING ONLINE & OFFLINE
Trend #3
• brands need to transfer online searches into stores
42%58%
prefer assistance from in-store associatewould take it or leave it
• consumers are seeking offline, buying online
source: Cisco Customer Experience Report, 2013
THE INTERNET OF THINGS
Trend #4
• products and devices will become more connected to one another
• retailers will use hubs and connect platforms to use data that creates new consumer value
RISE OF THE QUANTIFIED SELF
Trend #5
• you are your data
• self-tracking wearables will become more widespread and brands will have a more holistic view of your lifestyle
THE CHANGING STOREFRONT
• content has become a sales channel via mobile and second screen technology
Trend #6
• relevant product info will be delivered to shoppers at key points along path to purchase
THE CLOCK IS TICKING.What will you do differently this year to stand out in the industry?
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DESIGNED BY EMMA NEMTIN
