![Page 1: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/1.jpg)
CONFIDENTIAL – DO NOT DISTRIBUTE 1
Larry Kim (@larrykim)
Founder/CTO, WordStream
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Today’s Agenda
The Top 10 AdWords Features of 2013
Q&A: What Did We Miss? What are Your
Favorite Features!
@larrykim
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Speaker Introduction
Larry Kim
Founder, CTO, WordStream, Inc.
Been doing PPC & SEO for 10 Years!
Provider of 20 Minute PPC Work Week and AdWords Grader
#1 PPC Expert According to PPC Hero!
@larrykim
![Page 4: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/4.jpg)
Take Part in Live Blogging on Twitter / Google+
Include the hashtag #top10adwords in your Twitter tweets, Google+ status updates, etc.
@larrykim
![Page 5: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/5.jpg)
Enter for a chance to win $25,000 In Google
AdWords Spend + Free Marketing Tools
Visit www.wordstream.com/gradeandgetpaid for contest
rules and how to enter.
CONFIDENTIAL – DO NOT DISTRIBUTE 5
![Page 6: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/6.jpg)
What did you learn?
“The huge amount of
money I am losing by
not making proper and
effective use of negative
keywords” “There is always plenty
of work that I can
constantly do to keep
my PPC productive”
“Nothing. I knew it was not great.”
“I had no idea that
improving quality score
by just one could have
such a positive effect” “I was shocked how
poor my click through
rate is!”
“I just started managing this
campaign. I’m shocked by the
score only because Google
told me it was well structured.”
@larrykim
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What I will do differently in PPC
“Improve my long tail
keyword optimization
and quality score - my
focus this month”
“Change everything as the grade is zero”
“Raise quality scores,
grow multiple word
keywords, and get more
relevant landing pages”
“Frequent my account much more and
continuously work on keywords and
optimization”
“I have a clear definition of what I
need to focus on in the next few
weeks. Adding Negative keywords
among the top”
“Go back and fix my
mobile extensions”
@larrykim
![Page 8: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/8.jpg)
Let’s learn a little about you….
@larrykim
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Live-Poll Question
How Long Have You Been Using AdWords?
a) Less Than 1 Year
b) 1-2 Years
c) 3-5 Years
d) Over 5 Years
@larrykim
![Page 10: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/10.jpg)
Live-Poll Question
Besides PPC, what other types of marketing channels do
you utilize? (select all that apply)
a) SEO
b) Email
c) Affiliate Marketing
d) Social Media
e) Mobile
@larrykim
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The Top 10 AdWords Features of 2013!
Thank You #ppcchat, @robert_brady, @Matt_Umbro, @Mel66, @SemBarista, @Szetela, @BryantGarvin, @hellemans, @ToniVoutilainen, @suzyvirtual, @johnrampton, @Albright_C, @SamOwenPPC, etc.
@larrykim
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10) Change In AdRank Formula
• New AdRank Formula: (Max Bid * Quality Score) +
Usage of Ad Extensions = AdRank
@larrykim
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How Other People’s AdRank Impacts Your CPC
@larrykim
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9) Flexible Bid Strategies
@larrykim
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Using Flexible Bid Strategies
@larrykim
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8) Remarketing Lists for Search Ads (RLSA)
@larrykim
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7) Paid vs. Organic Report
@larrykim
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6) Ready Image Ads & Ready Ad Gallery
@larrykim
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Image Ready Ads!
@larrykim
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5) In Market Targeting
@larrykim
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4) Dynamic Remarketing
@larrykim
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CONFIDENTIAL – DO NOT DISTRIBUTE 22
Surprise!! Presentation in a Presentation:
The Best 3 Features in Enhanced
Campaigns
Larry Kim (@larrykim)
Founder & CTO, WordStream, Inc.
November 19, 2013
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3) Location Based Bid Management
@larrykim
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2) Time Based Bid Management
@larrykim
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1) Enhanced Sitelinks!
@larrykim
![Page 26: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/26.jpg)
Honorable Mentions
• Ongoing Google
Shopping/PLA Updates
• Date Range Comparison
Features (% change, etc.)
• Big Improvements to
AdWords Scripts
@larrykim
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What Does it All Mean?
• Rate of AdWords changes accelerating
• Features designed to
– Improve Targeting (search & display)
– Create better ads
– Get better insight into ad performance
• AdWords Becoming More Competitive
• More difficult to do if you’re not a full PPC manager
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Grade Your Quality Score with The AdWords Grader!
• A free, instant PPC audit in under a minute!
• Grades your AdWords account performance based on the 8 PPC metrics that really matter
• Compares how you’re doing against other accounts of similar size (monthly spend)
www.wordstream.com/google-adwords
@larrykim
![Page 29: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/29.jpg)
• We find all the low hanging
fruit in your account
• You just review / approve the
findings.
• Quick. Easy. Powerful.
• 20 Minutes a Week can
improve your ROI on
AdWords by 20% or more!™
WordStream’s
20 Minute PPC Work Week
www.wordstream.com/ppc-free-trial
@larrykim
![Page 30: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/30.jpg)
Special Offers! Would you like…
a) A FREE AdWords account audit with a WordStream
Professional
b) A FREE live demo of WordStream PPC Advisor
c) Learn about WS's Expert PPC Manage Services
(5K+ Spend/Mo.)
d) Nothing at the moment
@larrykim
![Page 31: The Top 10 AdWords Features of 2013 [Webinar]](https://reader034.vdocuments.us/reader034/viewer/2022052321/554cec7fb4c905a5138b47fa/html5/thumbnails/31.jpg)
Your Questions
@larrykim
Thank you for attending WordStream’s webinar!
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly: Larry Kim
http://twitter.com/larrykim