Transcript
Page 1: The Social Media Landscape - LinkedIn

PRESENTED BY

BEN MCDOUGAL – SALES MANAGER

Social Media Lunch & Learn:

Page 2: The Social Media Landscape - LinkedIn

www.GlobalReach.com

twitter.com/GlobalReach

facebook.com/GlobalReach

Company Overview

Established in 1995

Largest Web Development Firm in Iowa

800+ Small, Medium, & Enterprise Clients

Clients Represent 12 Countries & 21 States

Web Development Website Design Advanced Programming Web Application Products E-Commerce Intranets/Extranets

Internet Marketing Search Engine Optimization Social Media Consulting

Hosting & Collocation

IT Support

Graphic Design

Consulting & Strategy

MORE

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Discussion Topics

Quick Facts

Updating Personal Profiles

Increase Reputation

Claiming Company Pages

Showcase Products/Services

Employment Connections

Business Development

Tracking Analytics

Page 4: The Social Media Landscape - LinkedIn

Quick Facts

Launched May 5th, 2003

120,000,000+ worldwide members

Largest age group is 35-54 years old

2,000,000+ Company Pages

MORE

LinkedIn went public (LNKD) on May 19th, 2011

The stock closed up 109% its first day of trading

LinkedIn has 1,500+ full-time employees

Headquartered in Palo Alto, California

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Updating Personal ProfilesFirst impressions count on LinkedIn!

- Profile Photo- Informative Job Titles- Status Updates- Make Connections- Recommendations- Use Effective Applications- Track Traffic

Enhance profiles with integrated applications:Twitter Feeds Presentations TripItBlog Links Events Real Estate ListingsFile Sharing Polls Portfolio Display

Ensure your profile is 100% complete and up-to-datePhoto | Executive Summary | Education | 3 Job Positions | 3 Recommendations

Personal settings should match your networking objectives

MORE

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Increase Reputation

Recommend Contacts & Clients

Receive Personal Recommendations

Share Insight on LinkedIn Answers

Introduce Others

MORE

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Claiming Company Pages

MORE

Company Page Components:Company OverviewCareers Company Employees Recent Promotions and Changes New HiresProducts & ServicesKey StatisticsLocation MapTwitter IntegrationAnalytics

Follow Other CompaniesIncrease Collaboration AwarenessTrack Business DevelopmentFind Job OpportunitiesEncourages Reciprocal Follows

Free Advertising & Inbound Link Development!

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Showcase Products/Services

MORE

Share Detailed Product/Service Insight

Inbound Link Development (SEO)

Customer Recommendations

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Employment Connections

Jobs Tools- Job Seeker - Talent Direct- Corporate Recruiter- Job Referral Engine

Organize Jobs/Candidates

Share Insight on LinkedIn Answers

Make personal connections at companies you want to work for.

LinkedIn is a valuable weapon in your job-searching arsenal.

If you're not on LinkedIn, you may not exist to employers.

MORE

Page 10: The Social Media Landscape - LinkedIn

Business Development

Connect to Decision Makers

Share Expertise on LinkedIn Answers

Meeting Follow-Up Recommendations

Network By Joining Groups

Research Business Partners

Network with as many people as possible.

It’s not all about who you know; it’s about who other people know too!

MORE

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Tracking AnalyticsEstablishing an objective-based plan

Use website stats to track inbound traffic

Use LinkedIn Analytics for Company Pages

MORE

Page 12: The Social Media Landscape - LinkedIn

Conclusion

CONTINUE THE CONVERSATION!

ADDITIONAL DISCUSSION TOPICS INCLUDEWeb Design

Content Management SolutionsMobile Development

E-CommerceSearch Engine Optimization

Intranet/Extranet Development

For more insight, to scheduling a speaking engagement, or questions about how to best represent yourself online, contact Global Reach today!

[email protected]

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