Download - The Social Media Landscape - LinkedIn
PRESENTED BY
BEN MCDOUGAL – SALES MANAGER
Social Media Lunch & Learn:
www.GlobalReach.com
twitter.com/GlobalReach
facebook.com/GlobalReach
Company Overview
Established in 1995
Largest Web Development Firm in Iowa
800+ Small, Medium, & Enterprise Clients
Clients Represent 12 Countries & 21 States
Web Development Website Design Advanced Programming Web Application Products E-Commerce Intranets/Extranets
Internet Marketing Search Engine Optimization Social Media Consulting
Hosting & Collocation
IT Support
Graphic Design
Consulting & Strategy
MORE
Discussion Topics
Quick Facts
Updating Personal Profiles
Increase Reputation
Claiming Company Pages
Showcase Products/Services
Employment Connections
Business Development
Tracking Analytics
Quick Facts
Launched May 5th, 2003
120,000,000+ worldwide members
Largest age group is 35-54 years old
2,000,000+ Company Pages
MORE
LinkedIn went public (LNKD) on May 19th, 2011
The stock closed up 109% its first day of trading
LinkedIn has 1,500+ full-time employees
Headquartered in Palo Alto, California
Updating Personal ProfilesFirst impressions count on LinkedIn!
- Profile Photo- Informative Job Titles- Status Updates- Make Connections- Recommendations- Use Effective Applications- Track Traffic
Enhance profiles with integrated applications:Twitter Feeds Presentations TripItBlog Links Events Real Estate ListingsFile Sharing Polls Portfolio Display
Ensure your profile is 100% complete and up-to-datePhoto | Executive Summary | Education | 3 Job Positions | 3 Recommendations
Personal settings should match your networking objectives
MORE
Increase Reputation
Recommend Contacts & Clients
Receive Personal Recommendations
Share Insight on LinkedIn Answers
Introduce Others
MORE
Claiming Company Pages
MORE
Company Page Components:Company OverviewCareers Company Employees Recent Promotions and Changes New HiresProducts & ServicesKey StatisticsLocation MapTwitter IntegrationAnalytics
Follow Other CompaniesIncrease Collaboration AwarenessTrack Business DevelopmentFind Job OpportunitiesEncourages Reciprocal Follows
Free Advertising & Inbound Link Development!
Showcase Products/Services
MORE
Share Detailed Product/Service Insight
Inbound Link Development (SEO)
Customer Recommendations
Employment Connections
Jobs Tools- Job Seeker - Talent Direct- Corporate Recruiter- Job Referral Engine
Organize Jobs/Candidates
Share Insight on LinkedIn Answers
Make personal connections at companies you want to work for.
LinkedIn is a valuable weapon in your job-searching arsenal.
If you're not on LinkedIn, you may not exist to employers.
MORE
Business Development
Connect to Decision Makers
Share Expertise on LinkedIn Answers
Meeting Follow-Up Recommendations
Network By Joining Groups
Research Business Partners
Network with as many people as possible.
It’s not all about who you know; it’s about who other people know too!
MORE
Tracking AnalyticsEstablishing an objective-based plan
Use website stats to track inbound traffic
Use LinkedIn Analytics for Company Pages
MORE
Conclusion
CONTINUE THE CONVERSATION!
ADDITIONAL DISCUSSION TOPICS INCLUDEWeb Design
Content Management SolutionsMobile Development
E-CommerceSearch Engine Optimization
Intranet/Extranet Development
For more insight, to scheduling a speaking engagement, or questions about how to best represent yourself online, contact Global Reach today!
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