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THE SOCIAL CEOTRENDS AND PRACTICES OF TOP EXECUTIVES
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Agenda
• The Latest Social Media Statistics• Industry Trends – The C-Suite on Social• How to be a Social CEO
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I consider my organization to be…
• New to social media• Comfortable, but still experimenting• Using social media strategically• A fully integrated social business
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I myself am…
• Too busy to spend any time on social media• Interested, but unsure how best to use social
personally• Happy to let my staff manage our social media• A very social leader
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Some Statistics
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• Source: The Realtime Report, March 22, 2013
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Association Social Media Survey
• Collaboration of: – Association Trends– Qrisp Research
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0%10%20%30%40%50%60%70%80%90%
100%
Facebook Twitter YouTube
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0%10%20%30%40%50%60%70%80%90%
100%
Facebook Twitter YouTube
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2012 Social Media Use in the Industrial Sector
Source: Global Spec Industry Trends Report
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2012 Social Media Use in the Industrial Sector
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2012 Social Media Use in the Industrial Sector
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2012 Social Media Use in the Industrial Sector
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So what about the C-suite?
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2012 IBM CEO Study
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71%70% 71%
Textof CEOs felt social business
will be important to their organization in 3 years
70%of CIOs
Source: Deloitte/MIT Study
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28%14%
28%
of CEOs
14%of CIOs
TODAY
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Handouts
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What’s in it for your staff?
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41% 43%Agree
Strongly Agree
84%
believe social media gives their company a competitive edge
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21%Participates in Social Media
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What’s in it for your customers?
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What’s in it for you?
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Source: cnet.com
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Source: Digital Daya on Mashable
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There are two ways to be a social CEO.
1. Use social media personally and professionally
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Benefits of Twitter for CEOs
• Break real time news and information• Establish thought leadership• Build presence in case of crisis• Be the face of the company – transparency• Be the face of the company – values• Build relationships with influencers• Be the influencer others want to connect to
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HANDOUT
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Tip: SPI Twitter List
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Tip: SPI LinkedIn Group
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There are two ways to be a social CEO.
1. Use social media personally and professionally
2. Bring social principles to life and support your organization’s social efforts.
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Build the infrastructure for social
• Assign a social media team• Define goals• Set policies• Establish training• Manage change
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Source: McKinseyQuarterly
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“Simply put, CEOs and their executives set the cultural tone for an organization. Through participation, they implicitly promote the use of social technologies. That will make their organizations more competitive and better able to adapt to sudden market changes.”
- Forbes.com on the IBM CEO Study