Download - The Scent of Search, Take 2
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The Scent of SearchMaking search more usable with information scent.
Tyler Tate@tylertate
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Optimal Foraging TheoryOrganisms seek to maximise energy
intake for a given unit of time
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INFORMAVOREM A N T H E
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1,200 Exabytesi n 2 0 1 0
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“A wealth of informationcreates a poverty of attention.”
– Herbert Simon
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Information Foraging TheoryThe study of how humans interact with information.
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How Do People Search?
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People vary be their...Search expertise (familiarity with common design patterns)
Domain expertise (knowledge in a certain area)
Experts
find the current temperature
Expertise
Amateurs
lookup a protein sequence
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Exploration
what is the current temperature?
Goals
Recall
book a holiday
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Concept screen by IDEO
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Recall vs. Exploration
Am
ate
ur
vs.
Ex
pe
rt
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Recall vs. Exploration
Am
ate
ur
vs.
Ex
pe
rt
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Recall vs. Exploration
Am
ate
ur
vs.
Ex
pe
rt
low com
plexity
high
complexity
moderatecomplexity
moderatecomplexity
web search
Bloomberg
booking a flight
lookup agenetic sequence
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Recall vs. Exploration
Am
ate
ur
vs.
Ex
pe
rt
low com
plexity
high
complexity
moderatecomplexity
moderatecomplexity
web search
Bloomberg
booking a flight
lookup agenetic sequence
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Diverse
buy a book
Information Diversity
Uniform
learn about italy
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1. It should look like a searchbox, feel like a searchbox, and act like a searchbox.
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1. It should look like a searchbox, feel like a searchbox, and act like a searchbox.
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Globrix, eBay, Last.fm
2. Use autocomplete to boost user’s confidence and help prevent spelling errors.
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3. Indicate the number of results
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The Guardian
4. Use descriptive, 7-12 word titles
5. Highlight matching words
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6. When it’s likely that the first 1-3 results are what the user is looking for, top hits provide additional info to help users make their decision.
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7. Try to avoid 0-result screens
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Wireframe by Greg Nudleman
8. Breadcrumbs describe what the user is looking at, how he got there, and — if a mistake was made — how to get back.
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9. Clickable metadata enables organic filtering of the results
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9. Filter counts give users a more complete picture of the result set
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9. Filter counts give users a more complete picture of the result set
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10. A meaningful visualisation makes complex information tangible
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TED
10. A meaningful visualisation makes complex information tangible
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Starbucks
10. A meaningful visualisation makes complex information tangible
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New York Times
10. A meaningful visualisation makes complex information tangible
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10. A meaningful visualisation makes complex information tangible
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IBM
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IBM
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Learn More
Read Peter Morville’s book “Search Patterns”http://searchpatterns.org/
Read my article “The Scent of Search”http://johnnyholland.org/2010/07/05/the-scent-of-search/
Read Marti Hearst’s book “Search User Interfaces”http://johnnyholland.org/2010/07/05/the-scent-of-search/
Check out Endeca’s design pattern libraryhttp://patterns.endeca.com/
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The Scent of SearchMaking search more usable with information scent.
Tyler Tate@tylertate