Download - The role of membership at the Guardian
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Why membership?• Membership is a scheme designed to allow loyal readers
to get closer to the subjects that matter to them
• To show their support for the Guardian’s editorial values by making a financial contribution
• To lessen the Guardian’s dependence on advertising revenue by increasing the proportion of income direct from readers
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Give Get Join Buy
Different sources of reader revenue
Donors who support our journalism with one-off contributions
Subscriptions to print and digital content products
Membership scheme offers special benefitsEvents, books, travel, Soulmates, etc
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Membership tiersFriend Support
er Partner Patron
Free £5pm* (£49 pa)
£15 pm (£149 pa)
£60 pm (£599 pa)
Book tickets to events ✓ ✓ ✓ ✓Welcome pack, card and giftAccess to premium app ✓ ✓ ✓6 tickets and/or 4 books48hrs priority booking, 20% discount and no booking fee
✓ ✓
Exclusive behind the scenes functions ✓
* USD 5 AUD 10 CAD 7 EUR 5
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Regular
Topical
Keynote
Guardian Live
Festivals
Masterclasses
Local
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How are we doing?• Membership launched in September 2014
• Currently we have over 220,000 members, of which about 70,000 are paying members
• Our aim is to have 1m paying members by mid-2019
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Thank you