Download - The ROI of Organic Search
LifeTips.com, Inc. and ideaLaunch.com
The ROI of Organic SearchSoftware and Information Industry Association
June 16th, 2010
LifeTips.com and ideaLaunch offer content marketing services, custom publishing solutions and SEO services to a wide range of clients.
We own and operate a number of other brands and micro-sites that help drive revenue for services and solutions all related to content, content marketing and content solutions.
LifeTips.com launched in 2000 and consistently attracts more than 900k unique monthly visitors without any PPC spend or marketing support.
Google, Chitika and Kontera ads generate revenue for the web property LifeTips.com.
LifeTips is also an on-demand book publisher with 26 titles in print.
LifeTips also hosts a weekly radio show produced and promoted by WebmasterRadio.FM, with 3 years of podcasts available on iTunes.
Our ideaLaunch brand is now a leading content marketing agency offering an outsourced solution for editorial and optimization services for clients.
Our WordVision technology removes the guesswork of SEO and measure the impact and performance of content published a domain name.
Original Page Experiment 1
Experiment 2
Our SplitTestLab brand offers content testing services that experiment with different headlines, copy and graphics to improve conversion rates using Google Website Optimizer.
Our Writer Access brand and web property powers our content creation revenue stream with access to 2000+ expert writers with specific industry experience for writing assignments.
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Content Plan Quality Content ROI Measurement
How to track and measure Content ROI
The content marketing plan becomes the nerve center for ROI measurement.
Table of Contents
Scope of Project
Competitive Research
Customer Research
Keyword Research
SEO Plan
Content Plan
Performance Plan
We start by researching the competition with the free research tools.
Free Research Tools
WordVision.com
SpyFu.com
Compete.com
QuantCast.com
SEOMajestic.com
Raven-SEO-Tools.com
Tools.SEOBook.com
SEOToolSet.com
LinkVendor.com
MarketLeap.com
Competitive intelligence reports helps pinpoint weakness and opportunity.
Content Asset YourSite.com Competitor.comTraffic A C
PPC Spend B A
Content Portfolio B B
Content Authority C B
Publishing Frequency D C
Social Reach F D
Social Conversations F F
Testimonials A F
Partnerships B A
Internal Links C B
Inbound Links C C
SEO Strength A C
SEO Performance B A
Testing Methodology A B
Find the opportunity to capture organic mind share and market share.
SEO Plan
Keyword Universe
Golden Keywords
Keyword Silos
Internal Links
PPC Price
Search Volume
Search Market Share
Create an SEO Plan that balances reader interest with search engine appeal.
Select “golden” keywords for optimization, SEO and ROI goals.
Golden Keywords
150 Keywords
Priority
Weighted
1/3 Top 50-100
1/3 Top 1-50
1/3 Top >100
Keyword Silos
Primary Keywords
Secondary Keywords
Create category maps featuring primary and secondary SEO keywords.
Category Map
Hot Topic
Primary Keywords
Secondary Keywords
Create a Content Plan with the right mix of content assets.
Content Assets
Articles
Courseware
eBooks
Podcasts
Printed Books
Tip Centers
Webinars
Whitepapers
Widgets
WorkBooks
Listen-in to the conversations in the social media sphere to find the hot topics.
Social Research Tools
Search.Twitter.com
Facebook.com/lexicon/
ThunderThimble.com
TechRigy.com
BlogSearch.Google.com
BlogPulse.com
IceRocket.com
TweetDeck.com
Make scoring content for SEO strength easy for all your writers.
Time stamp publishing dates of content for impact and ROI tracking.
MeasuringContent and OrganicROI
Measure ROI in a variety of ways.
Track improved monthly listing positions for content optimization ROI.
Track increased traffic for search performance ROI.
Track repeat visitation for content engagement ROI.
Track increased time-on-site for content stickiness ROI.
Track improved conversion rates for content testing ROI.
Track increased leads from content interaction ROI.
Track increased sales from those leads for actual ROI.
“The only marketing left is content marketing.”
Byron White, ideaLaunch
Chief Idea Officer
Twitter: @ByronWhite
Byron[at]ideaLaunch.com
Phone: 617-227-8800 x 201
ideaLaunch.com/101
Seth Godin