Download - The Real & the Virtual: Art & the Web
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The real & the virtualElizabeth McGuane & Jonathan Carroll
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Grappling with the virtualElizabeth McGuane
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Why should you put your work on the web?
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The web = a lack of control
Credit: Matt Stokes et al, Art on the Underground
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Art can’t be boiled downBut the way we present it should be simple and clear
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Art and technology are not new bedfellows
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But they don’t have to give birth to this
Image credit: Maurice Li, vectorialvancouver.net
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Option 1Work can be displayed & distributed online:
the web as virtual gallery
Website: Saatchi Gallery Online
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Option 2Work that engages directly with the web as a medium
Website: www.wefeelfine.org/
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The questions you need to ask are the same questions
curators have always asked
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What do we need to know •About the artist?•About their materials?
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Curation shouldn’t be an obstacleWhen you go to an exhibition, what do you need to see?
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Online & offlineyou need to understand your materials
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do so many sites look like this?
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Certain things matter:• Fonts (sans serif for body copy)• Font sizes (large enough to be legible)• Screen space (use it)• White space (use it too)• Image size, weight and format
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These are the principles ofgood design
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Credit: Jason Santa Maria
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OnlineArt is not site-specific
Installation: Jeff Stark / Photo credit: Katherine Lorimer
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Online, our perception is influencedby what we link our work to and by the language around it
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The web lets you speakdirectly to your audience
Credit: Terry Summers - Fox Galleries, Brisbane, Australia.
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This is terrifying.
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And it’s where content strategy comes in
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What is your content?
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It’s your body of work.
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Stand back and treat your work as a curator might.
Credit: Paramount Pictures
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How?
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How?CATALOGUE IT
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How?CATALOGUE IT
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How?CATALOGUE IT
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Next:Decide how to organise it
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Whydoes it have to be
chronological?
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Whatabout
by series?
Credit: Rania Hanssen, goshdarnknit.blogspot.com
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Whatabout
by materials?
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Doesplatformmatter?
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No: content strategy is tool-agnostic
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You don't buy a frame and then paint a picture to fit that size.
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What mattersis your content:it’s the engine for your web presence
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First figure out what you want to present. Then plan how you want to present it.
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What next?You’ve built your site:
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Connecting with the realThe web can help you grow without galleries
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To Tweet or to Facebook?
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These tools won’t do anything that hasn’t been done before
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But they can broaden your reach
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Where to start?
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Thanks for listening.I’m online at:
•@emcguane
•mappedblog.com