THE REAL STORY ON RICH SNIPPETS
Derrick HicksSr. Acquisition Marketing Manager
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Sr. Acquisition Marketing Manager Bodybuilding.com
DERRICK HICKS
DerrickHicks.org
om
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WAIT
WHAT?
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020406080
100120
Domain Authority
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-
100
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Linking Root Domains
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0
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80
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160Linking Root Domains w/ Exact Anchor Text
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mozTrust
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- 10 20 30 40 50
Google Plus One Shares
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SUCCESS.
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NOPE!
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NOPE!
NO!
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NOPE!
NO!
NOOOOOO!
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OH COME ON!
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VIDEO PLAYER JAVASCRIPT
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QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
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QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
• We looked at a bunch of SEO data. (Research)
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QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us.
(Hypothesis)
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QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us.
(Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
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QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us.
(Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
• Our first test had a partial confirmation. (Troubleshoot
Experiment)
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QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us.
(Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
• Our first test had a partial confirmation. (Troubleshoot
Experiment)
• We placed the video player behind JavaScript. (Experiment B)
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#C3NY
QUICK RECAPVideo Rich Snippets
• We asked why our Category pages weren’t ranking better.
(Question)
• We looked at a bunch of SEO data. (Research)
• We wondered if Video Rich Snippets were hurting us.
(Hypothesis)
• We deleted the video thumbnail as a test. (Experiment A)
• Our first test had a partial confirmation. (Troubleshoot
Experiment)
• We placed the video player behind JavaScript. (Experiment B)
• Traffic basically doubled! (Hypothesis Confirmed)
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DERRICK HICKS
LinkedIn: linkedin.com/in/derrickhicks
Email: [email protected]
Site: www.DerrickHicks.org
