Download - The Quays Marketing Group
GREATER MANCHESTER’S WATERFRONT
Quays Marketing PartnershipMarketing Opportunities
GREATER MANCHESTER’S WATERFRONT
What you need to know
The Quays is a multifaceted destination located on Greater Manchester’s stunning waterfront. A world class visitor and leisure destination, and a hugely important component of Manchester’s tourism offer.
Set within one square mile - against the stunning backdrop of its waterside location, you’ll find • iconic cultural attractions• the world’s most famous football club• a legendary cricket club• destination shopping • the regional HQ of the BBC at MediaCityUK• the studio HQ of ITV
The Quays is just a ten minute journey from the country’s second most popular city, making it an ideal destination for leisure visitors looking for a day out or a short break.
In 2012 we welcomed nearly 3.3 million visitors, spending nearly £250 million, making it one of the leading destinations in the UK.
Join us
The Quays Marketing Partnership (QMP) comprises of tourism businesses working together to promote The Quays as a leading destination within England’s Northwest. QMP works as a membership organisation where each participating partner contributes both cash and in-kind support. These cash contributions are pooled together to provide a meaningful marketing activity budget.
Your organisation could have access to this vast marketplace through a number of ways.
Take advantage of our marketing opportunities and the chance to align your brand with this vibrant and dynamic destination.
UK’s
fastestgrowingvisitor destination
3.2
ANNUALVISITORS
£251.6m illio n*
3.7
Attracted
Spentda
ys
60%
Gre
ater
Man
ches
ter
visi
tor e
cono
my
m illio n*
m illio n*
MediaCityUK
Manchester U
nited FC
The Lowry
IWM N
orth
Lowry Outlet
The Copthorne Hotel
Manchester Cruises
Emirates Old Trafford
BBC
ITV
Coronation Street
Groups
Tourists
Business visitors
Conference and events
7000+monthly
£487,000+audience
£210 million+audience
ROI: 35:1
Accessover £25,000 marketing investment
Shapethe future
Networkwith Quays businesses
* 2012 STEAM �gures
Mersey Ferries
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Benefit
Position on steering group & input into group planning
Access to over £25,000 of marketing investment
Access to PR with a reach of over 210 million people
Inclusion in national and regional PR fam trips
Feature in joint Quays PR messages
Inclusion in Quays leisure marketing campaign
Venue listing on website www.thequays.org.uk
Reciprocal link to venue website
Inclusion in Joint Quays e-shots
Inclusion in Quays print
Inclusion in any group advertising
Venue profiling via Quays competition packages
Links via Quays social media channels
Access to Marketing Manchester marketing opportunities
Web ticker-tape advert online
Web MPU advert online
Advert in Quays print
Inclusion in groups marketing campaign
Attendance at travel trade exhibitions
Inclusion in conferencing marketing campaign
Full
£3,0
00
Seas
on
al£1
,500
Ho
tel
£750
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up
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Ind
ivid
ual
Quays Marketing PartnershipMembership options
GREATER MANCHESTER’S WATERFRONT
Advertisement area
1000px X 50px - £150 per month
270px X 250px - £250 per month
270px X 250px - £225 per month
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B
C
A
B
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Individual marketing opportunities online at www.thequays.org.uk
GREATER MANCHESTER’S WATERFRONT
Advertisement area in Quays printed leaflet. 10,000 leaflets produced.
74mm X 95 mm (excl 5mm bleed)£250
A
Individual marketing opportunitiesPrint
A
GREATER MANCHESTER’S WATERFRONT
Interested?If you’re looking to align your brand or venue with The Quays and want to discuss any of the marketing or membership opportunities available, please contact:
Dan StriblingQuays Marketing Partnershipe: [email protected]: 07973 299 175www.thequays.org.uk@quayspartnersThe Quays - Greater Manchester’s Waterfront