The QR Code Taskforce at Senate House Library
Andrew PreaterSenate House LibrariesUniversity of London
http://bit.ly/uol175
How we did it
How we’re using QR codes
What I’ll talk about
1. Mobile catalogue2. Library pre-registration3. Subject information4. Promotion of e-resources5. Contact information
Summary
QR code basics
QR code basics
QR code basics
QR codes ‘in the wild’ are almost always URLs
URITextContact informationPhone numberSMSEmail addressCalendar eventGeolocationWiFi network
Responses
Relies on your app interpreting the QR code
URI example
spotify:track:7KceJcaQtZC771rL34GVFC
Senate House Library QR code Task Force
How we’re working
1. QR codes in the catalogue
http://encore.ulrls.lon.ac.uk
QR codes
QR codes
http://encore.ulrls.lon.ac.uk/iii/encore/record/C__Rb3052970?lang=eng&utm_source=encore&utm_medium=qr&utm_campaign=mobile
bit.ly/M5vFqC
QR codes
Tracking
Campaign source (utm_source): encoreCampaign medium (utm_medium): qrCampaign name (utm_campaign):mobile
http://encore.ulrls.lon.ac.uk/iii/encore/record/C__Rb3052970?lang=eng&utm_source=encore&utm_medium=qr&utm_campaign=mobile
m-libraries case study:
http://bit.ly/encoreqrBlog posts:
http://preater.com/x/f
2. Library pre-registration
Connect to our open network
Register while you queue
Browse catalogue
3. Subject guides
Paper subject guides phased out...
Replaced with online guides
QR to offer guides at the point of use
Custom bit.ly link: http://bit.ly/shl-italian
bit.ly
QR codes built in:
http://bit.ly/shl-italian.qrcode
Tidying up
4. Promotion of eresources
Vendor eresource posters have:
•their URL•no URL•“helpful” suggestions
We customised them with•a bit.ly URL•QR code
5. Contact information
Had already done this:
Door signs ‘mix and match’ post-refurb
New standard signs incorporate QR vCard
Best practices and lessons learned
1.Call to action
2.Alternate formats
3.Include tracking
4.Link to something permanent
5.Double-check!
6.Be mobile friendly
