August 1st, 2013HANGOUT WITH
Social Media and SEO for Start-ups
Dar has extensive experience in social media and digital marketing. She has worked on campaigns of every size and vertical from start-ups to large corporations to help them achieve their various objectives. One of Dar’s specialties is in providing corporate training in social media management. Dar currently works at iRISEmedia, a leading digital marketing agency in Toronto, as Director of Social Media Marketing.
Mentor at 21 212, Co-founder and Quarterback at DMAC. Gustavo Has been working in the online space since 1998 and specifically with Digital Marketing since 2004. He has worked as a university professor in Brazil since 2001 and possesses vast experience creating and developing certification, post graduate and bachelor programs.
Jim has been the founder and President of iRISEmedia.com, a leading digital marketing agency in Toronto from 2004 to the present. His particular specialty is in SEO and Social Media but he also focuses on the company’s R&D and intellectual property initiatives. He was also Legal and Online Marketing Director for Incorpore Brazil from 1996-2004. He has law degree from Osgoode Hall University in Canada.
THE LECTURERS
Dar Refaeli Gustavo Loureiro Jim Bensimon
AGENDA
Introduction about DMAC
The Power of Social Media Marketing
Social Media Marketing Tips for 2013
Social Media Case Study
The new face of SEO
SEO Tips for 2013
SEO Case study
Q&A
Over 1.11 billion active monthly users as of March 31,2013
Over 665 million daily active users on average in march 2013
Over 18 million users in Canada
The average Facebook user spends more than 30 minutes per day on it
Over 500 million registered users
Twitter now has 200 million active users
24 billion searches each month
More than 50% of active Twitter users follow companies, brands and products
YouTube is the 2rd largest Search Engine in the world
Over 1 billion unique users each month
Over 4 billion videos are watched every day
700 Youtube videos get shared on Twitter daily
100 million people take a social action on YouTube (likes, shares, comments) every week
THE POWER OF SOCIAL MEDIA MARKETING
1. Use Fewer Social Sites
SOCIAL MEDIA MARKETING TIPS FOR 2013
2. Connections. Not Sales
SOCIAL MEDIA MARKETING TIPS FOR 2013
3. Help Your Clients/Readers
SOCIAL MEDIA MARKETING TIPS FOR 2013
4. Host Events
SOCIAL MEDIA MARKETING TIPS FOR 2013
5. Use Your Analytics
SOCIAL MEDIA MARKETING TIPS FOR 2013
1. Use Fewer Social Sites
2. Connections. Not Sales
3. Help Your Clients/Readers
4. Host Events
5. Use Your Analytics
SOCIAL MEDIA MARKETING TIPS FOR 2013
Client: The Canadian Plastics Industry Association
Background: On June 6, 2012, City Council voted to ban single-use plastic shopping bags from retail stores in Toronto as of January 1, 2013.
Campaign Objective: Reverse the ban on plastic bags by getting City Council to vote against the implementation of the by-law
Campaign length: 3 months
CAMPAIGN OVERVIEW
CAMPAIGN STRATEGY
Campaign Strategy:
Create an online awareness campaign to inform Torontonians of the ban, its negative impacts and the benefit of plastic bags and the industry.
Encourage the public to send letters to City Council expressing their thoughts about the ban.
Campaign Platforms:
www.reversethebagban.ca/take-action
REVERSETHEBAGBAN.CA
www.reversethebagban.ca
facebook.com/reversethebagban
www.twitter.com/reversebagbanTHE SOCIAL MEDIA CHANNELS
www.youtube.com/reversebagban
• Thousands of letters written to city council
• Over 10,000 visits reversethebagban.ca • On November 28, 2012, Toronto City
Council voted to reverse the bag ban
THE RESULTS
The introduction of Google Panda & Penguin along with other changes made by major search engines in the past 18 months have increased the importance of content driven and quality backlinking SEO strategies.
Outdated SEO strategies used by many “SEO firms” can endanger a website’s search engine rankings and may lead to de-indexing by Google.
Fresh content is key and must perform triple duty: Keyword targeted and optimized Link worthy Social media worthy
THE NEW FACE OF SEO
Page speed for mobile;
Content Must Be Compelling; No more backlinks;
Matt Cutts of Google “Facebook Likes do not affect SEO rankings”. However combined Social Media Data (Facebook, Twitter, google+, youtube) does increase SEO rankings;
Google Penguin can now penalize individual pages as opposed to entire sites;
Google Panda rolls out data 10 days in every month (beware of bad backlinks);
Design – User Experience are grossly underrated.
SEO TIPS FOR 2013
The Client: Vital Signs
The Website: vital-signs.ca
Campaign Objective: Increase qualified organic search traffic to vital-signs.ca
SEO Strategy: Optimize website and targeted keyword phrases for vital-signs.ca to appear in top organic search results on page 1 of Google.ca and other search engines
Campaign length: Since March 2011
Keywords on page 1 at start of campaign: 0
CAMPAIGN OVERVIEW: VITAL SIGNS
• Over 80 Keywords on page 1; over 70 keywords in top 3 positions on page 1
• Sample keywords on page 1, position 1: “Storefront signs” & “outdoor signs”
• Increase of organic website search traffic by 205% in a 1 year period
Vital-signs.ca appears in position 1, page 1 for ‘storefront signs in Google.ca
Organic traffic to Vital-signs.ca increase by over 200% in a year
CAMPAIGN ACHIEVEMENTS: VITAL SIGNS
KEYWORD RANKINGS ON GOOGLE.CA
KEYWORD RANKINGS ON GOOGLE.CA
KEYWORD RANKINGS ON GOOGLE.CA
KEYWORD RANKINGS ON GOOGLE.CA
Thank you very much