![Page 1: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/1.jpg)
Hannah Smith@hannah_bo_banna
The Past, Present & Future of Linkbait
![Page 2: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/2.jpg)
![Page 3: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/3.jpg)
1997...
![Page 4: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/4.jpg)
![Page 5: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/5.jpg)
30,000 links
from 1500 domains
![Page 6: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/6.jpg)
2000...
![Page 7: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/7.jpg)
![Page 8: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/8.jpg)
1,200,000 links
from 2800 domains
![Page 9: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/9.jpg)
2006...
![Page 10: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/10.jpg)
![Page 11: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/11.jpg)
4,000 links
from 900 domains
![Page 12: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/12.jpg)
2007...
![Page 13: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/13.jpg)
![Page 14: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/14.jpg)
1200 links
from 334 domains
![Page 15: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/15.jpg)
2008...
![Page 16: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/16.jpg)
![Page 17: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/17.jpg)
30,000 links
from 840 domains
![Page 18: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/18.jpg)
2009...
![Page 19: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/19.jpg)
![Page 20: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/20.jpg)
9,000 links
from 1200 domains
![Page 21: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/21.jpg)
But getting links to a commercial
site is
harder#sadtrombone
![Page 22: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/22.jpg)
2000...
![Page 23: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/23.jpg)
![Page 24: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/24.jpg)
79,000 links
from 2565 domains
![Page 25: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/25.jpg)
2005...
![Page 26: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/26.jpg)
![Page 27: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/27.jpg)
8,000 links
from 3,000 domains
![Page 28: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/28.jpg)
2006-2008...
![Page 29: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/29.jpg)
![Page 30: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/30.jpg)
45,000 links
from 832 domains
![Page 31: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/31.jpg)
2008...
![Page 32: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/32.jpg)
![Page 33: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/33.jpg)
203 links
from 123 domains
![Page 34: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/34.jpg)
![Page 35: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/35.jpg)
![Page 36: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/36.jpg)
Guess he’s an Xbox and I’m more
Atari but the way you play your game ain’t fair...
![Page 37: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/37.jpg)
![Page 38: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/38.jpg)
![Page 39: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/39.jpg)
beerpockets
![Page 40: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/40.jpg)
![Page 41: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/41.jpg)
250 links
![Page 42: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/42.jpg)
![Page 43: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/43.jpg)
148 links
from 72 domains
![Page 44: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/44.jpg)
![Page 45: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/45.jpg)
iPhone users have More Sex Finally, statistical proof that iPhone users
aren’t just getting f*cked by Apple
![Page 46: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/46.jpg)
859 links
from 424 domains
![Page 47: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/47.jpg)
tl;dr
low budget? written content can get you great links
![Page 48: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/48.jpg)
what is distilled doing right now?
![Page 49: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/49.jpg)
![Page 50: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/50.jpg)
![Page 51: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/51.jpg)
![Page 52: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/52.jpg)
![Page 53: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/53.jpg)
the future
is already here — it's just not very evenly distributed...
William Gibson
![Page 54: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/54.jpg)
SEO <3Social Media,
PR & Marketing
![Page 55: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/55.jpg)
![Page 56: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/56.jpg)
invest in the
platform
![Page 57: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/57.jpg)
472 millionsmartphones will be shipped in 2011
![Page 58: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/58.jpg)
70% of smartphone users regularly
browse the internet & use online apps
![Page 59: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/59.jpg)
67% plan to buy a
tablet in the next 12 months
![Page 60: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/60.jpg)
![Page 61: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/61.jpg)
Your best won’t cut it... do it better...
![Page 62: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/62.jpg)
![Page 63: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/63.jpg)
dowhat?
![Page 64: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/64.jpg)
start (small is fine – get buy in)
![Page 65: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/65.jpg)
build relationships
![Page 66: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/66.jpg)
mitigate against failure
![Page 67: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/67.jpg)
invest in the
platform
![Page 68: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/68.jpg)
the time isnow
![Page 69: The Past, Present & Future of Linkbait - Distilled SearchLove London October 2011](https://reader037.vdocuments.us/reader037/viewer/2022110306/554cfe70b4c90513118b5654/html5/thumbnails/69.jpg)
Hannah SmithSEO Consultant – [email protected]://twitter.com/#!/hannah_bo_banna