![Page 1: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/1.jpg)
Conversations with students: raising awareness through social media
Claire Jopson, Communications and Promotions Officer
Debbie Sheehy, Business Support Officer
14th November 2014
![Page 2: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/2.jpg)
Presentation outline
• OU background
• Introduction to the online library
• Project summary
• Objectives
• Tools
• Project impact
• Low cost
• Lessons learned and taking it to the next level
• Any questions
![Page 3: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/3.jpg)
OU students
http://www.open.ac.uk/about/main/strategy/facts-and-figures
![Page 4: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/4.jpg)
Resource
richness474 databases,
90,000 electronic
journals and over
500,000 ebooks
85%surveyed in the 2014
National Student
Survey agree library
resources and
services are good
enough for their needs
2.4
millionvisits to Open Research
Online. The Open
University's open
access repository of
research publications
52,000Unique visitors to
the OU Library
website per month
Award
winningDigital and information
literacy tools for
students
1stUK HE to provide
a 24/7 webchat
service
![Page 5: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/5.jpg)
Project summary
![Page 6: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/6.jpg)
Promotional objectives
Increase student exposure to library content (i.e. videos and educational resources) in social media posts
Improve student engagement and conversation on social media
Move further away from using social media as an informational resource to one that was conversational, and developed relationships with students.
Post content to social media platforms 3-5 times a week
To evaluate the impact of posting regular content on student engagement and return on investment
![Page 7: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/7.jpg)
Tools used
![Page 8: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/8.jpg)
Infographic
![Page 9: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/9.jpg)
#throwbackthursday
Social media trends
![Page 10: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/10.jpg)
Competitions
![Page 11: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/11.jpg)
Impact
![Page 12: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/12.jpg)
Increased engagement with
resources
![Page 13: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/13.jpg)
Increased conversation
![Page 14: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/14.jpg)
Budget
![Page 15: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/15.jpg)
Lessons learned
![Page 16: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/16.jpg)
Moving forward
![Page 17: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/17.jpg)
Any Questions?
![Page 18: The Open University Library - Conversations with Students](https://reader034.vdocuments.us/reader034/viewer/2022042715/559936361a28ab01178b4613/html5/thumbnails/18.jpg)
www.facebook.com/OULibrary
www.twitter.com/OU_Library
www.open.ac.uk/library