Download - The Online Campaigning Handbook
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The onlinecampaigning handbook
Mobilising support in the 21st century
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Introduction
The digital revolution continues apace. Mobile and web are changing so fast,
the implications for an organisations brand, product or campaign are not always
clear. Which social media should I use? Which conversations should I listen to?
Should I create my own content or let others do the work for me? How can Icontrol my message?
At Public Zone, were committed to helping our clients change the world for the
better, and we believe digital has an important role to play in this. Of course, we
dont have all the answers, but we are always searching for them on behalf of
the people we work for. Thats why we have written this booklet. Weve based
it on our own experiences and conversations with some expert campaigners.
Inside you will nd eleven insights that we think can contribute to the success of
an online campaign, and some examples that we have found really inspiring.
We hope you nd them useful.
Jonathan and Amanda
Contents
Campaignable actions page 2
Deputise to the willing page 4
Case study: Airplot! page 6
Cherish your database page 8
Be nimble and reactive page 10
Develop real relationships page 12
Case study: Colalife page 14
Know your audience page 16
Make it easy page 18
Reward people page 20
Case study: Atheist bus page 22
Link your name with an issue page 24
Keep track of what youre doing page 26
Case study: Blog Action Day page 28
Be ready for your close-up page 30
Our favourite campaigns page 32
Notes page 34Thank You page 36
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Most campaigns start with an
ambitious goal: to end bullying,
reform education, reduce CO2
emissions or change public opinionabout the NHS.
But how to reach that goal isnt
immediately obvious to the
individuals you are trying to mobilise.
So you need to break your
strategy into milestones the
campaignable, smaller actions that
supporters can help you achieve.
These actions need to be clear,
motivating and relevant to local
groups or specic audiences. Your
typical internet user wont honour
you with their attention for long, soshow people fast how easy it is for
them to contribute.
Multiple milestones and actions
will lend your campaign a sense of
urgency; you can keep up momentum
by stimulating your supporters,
reaching a milestone, congratulating
them and moving onto the next.
Faced with the worlds problems, we
all have moments of thinking, But
what can I do about it? Answer
that question for your potential
supporters by giving them clear,
appropriate tasks to carry out foryou. Actions like passing your
message on, embedding a link
or writing a letter make your
supporters feel useful and give them
a personal, emotional connection
with your campaign.
Campaignable actions
1
No one backs somethingunachievable; people only
want to join something theythink will be successful.Breakdown the campaigninto steps, make it clearhow people can help byoutlining realistic goals.
Cathy Mahoney, Comic Relie
ActionAids aim is to
eradicate child poverty
worldwide a big goal
by anyones standards.ActionAid has successfully
broken down this goal into
actions that everyone can
work towards. Well known
for championing child
sponsorship, the charity
highlights this as one of the
best ways to help, but also
features top ve actions
to do now and priority
projects that appeal
to a variety of different
audiences. ActionAid makes
it very clear how you can
help, what you have to donext and what you will
receive by supporting
its work.
www.actionaid.org.uk
Ask the people youre trying to
infuence i you have chosen the
right milestones
Tip
we want to end knife crimeAIM
an amnesty on all knivesGOAL
500,000 people to wear
amnesty t-shirts
MILESTONE
1000 letters to every
police station
MILESTONE
send a letter to your
local police station
ACTION
please sell 5 t-shirts
to people you know
ACTION
ActionAid
Casestudy
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2
Freecycle
Freecycle is an
environmental campaign
with an ambitious goal: to
build a worldwide giftingmovement that reduces
waste, saves precious
resources and eases the
burden on landlls.
It encourages local activists
to set up groups in their
area, trusting them to work
towards the organisations
goals in a way that suits
local needs and habits.
At the last count there
were 4,860 groups with
6,784,000 members.
www.freecycle.org
Casestudy
Personal letters from just ahandful of my constituentsare far more valuableto me than hundreds ofimpersonal emails that alllook the same.
Derek Wyatt MP
Deputise to the willing
Treat your devoted supporters
like the VIPs that they are, as theyre
the key to unlocking a wider
support base.
Many people are on a mission to
build big support bases, focusing
time and energy on signing up
members, then sending them blanket
messages with generic actions.
But often a far more effective
strategy is to target a smaller
supporter base that you can cultivate
supporters who will connect you
to others, take action and invent
actions themselves that appeal to
their peers.
These dedicated, informed
individuals are the foundation stones
of your campaign, so you need to
work out how to identify and attractthis type of supporter. Make sure
you understand what drives them to
campaign for you and how you can
reward them.
Treat these people like friends.
Keep in touch regularly, be honest
with them about how things are
going, and reward them (sometimes
publicly) for their support. Encourage
them as they create their own
actions and bring people to the
cause. Empower them to adopt the
issue as their own and they may
start to discuss your issue publicly,
talk to the media, and comment
online. This is how your campaign
will gather strength and credibility
by nurturing those who already share
your goals.
Empower your core base to ampliy
your message through established
networks, or example,
horsesmouth.co.uk or Facebook
Tip
5
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Airplot! has all the hallmarks of
a fantastic grass-roots online
campaign. Its clever supporters are
encouraged to throw a spanner inthe works by investing in a piece of
land on the planned new Heathrow
runway site and simple web
users can sign up online and nd
all the information they need in one
place. It looks like an inventive one-
off, but in fact Airplot! was set up by
Greenpeace UK.
This vast charity has stayed
light on its feet and continued
responding creatively and quickly to
environmental threats. The campaign
is now more than halfway to its
stated goal of 100,000 supporters,
and has generated a lot of positive
coverage in the press.
Airplot! appeals because it gives
individuals a way to make their
opinions felt, by coming together
with other like-minded people. It
doesnt hurt that the link between
the campaign action and its goal is
so sparklingly clear. Buy land, saveland. You get the idea in a couple
of seconds.
Greenpeace UK used the
considerable moral cachet of its
brand to gain support for this radical
intervention. It reached out not just
to die-hards but to newcomers, by
designing its communications
with different levels of
engagement in mind.
Airplot!
Casestudy
www.airplot.org.uk
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In activism, your supporters are
everything. They give you legitimacy,
spread your message, carry
out actions and even fund yourcampaign. Yet so many organisations
are rubbish at keeping their database
of supporters up to date. According
to the 2009 Advocacy Online
e-Campaigning Review, half of
organisations have databases with
40% of supporters inactive, and only
9% have a strategy for re-activating
those who are dormant. Surely it
is easier to get back in touch withsomeone who has already been part
of your campaign than nd someone
new who cares in the same way?
Your database is a powerful
campaigning tool, so you should
treat it like one. Invest time and
energy making sure your data is
accurate, clean and duplicate-
free. Work towards a point where
you can segment your data into
audiences groups, regions or level of
engagement, to enable you to send
out targeted campaign messages.
Remember that the size of yourdatabase is not an indication of
how successful you are; a good
campaign measures engagement,
not membership.
3
Christian Aid
Christian Aid recently
carried out a health check
on its database and
unearthed a number ofissues. The rst names
of 100,000 people were
missing, 30,000 contacts
were duplicated and only
a quarter of contacts had
the right demographic
data to make targeted
communications possible.
Christian Aid found a
solution in a software
package that got rid of
existing duplicates and
stopped them re-occuring.
It also recognised it would
have to manually check thenew data once a week.
www.christianaid.org.uk
CRM databases andcaptured data are notindicators of success, theyare an key ingredient toenable success.
Emma Harbour, Make Poverty HistoryI you are small, try Salesorce (sotware
or customer relationship management)
not-or-prots get up to 10 licenses ree
Tip
Cherish your databaseCasestudy
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MyBO
The Obama campaign used
text messages to update
supporters with news
minutes before it wasannounced publicly. 2.9
million people received the
campaigns text message
announcing Joe Biden as
Baracks running mate.
The campaign also relied
on email delivering news
faster than the media could
distribute it. I have just
nished my rst debate with
John McCain, I wasnt
planning on sending you
something tonight but if you
saw what I saw, and even
John McCain just acceptedthe Republican nomination.
www.my.barackobama.com
Your phone is with youall the time. Youre textingwith your girlfriend. Youretexting with your friends.Now youre texting
with Barack.Scott Goldstein, Obamas Director o Mobile
Be nimble and reactive
Paul Revere, the famous midnight
rider of the American Civil War,
reacted swiftly to an impending
British attack by riding from villageto village to rouse the countryside to
arms. His is the story of a reactive
campaigner, and if hed been alive
today he could have left his horse in
the stable and spread his message
electronically to thousands of people
in a matter of seconds.
Breaking news increasingly appears
on sites like Twitter several minutes
before conventional online news
sources. There are more waysthan ever to get your message out
there quickly and responsively,
yet organisations still spend days
preparing direct mail and fancy
HTML emails. Meanwhile, plain
text emails, SMS and social media
updates can be prepared in a matter
of minutes, for little or no cost.
The cheap, easy, fast communication
offered by the web is your friend.
But sometimes the culture within
an organisation is not. Many
organisations miss opportunities
to react to events or mobilise
supporters because the culture
and processes for communicating
are labour intensive, risk averse
and expensive. Helping colleagues
see the value in being transparent,
reactive and less contrived in their
communication will reap benets
for your campaign.
Keen on Twitter, colleagues unsure?Prepare dummy examples o how your
organisation could respond to events
Tip
Casestudy
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Action for Children
personalises its regular
emails to subscribers, not
just addressing subscribersby name, but (importantly)
targeting content to the
audience and specic
actions that are likely to
appeal to individuals, based
on what it knows about
them. Even the title of the
email is personalised. This
has resulted in a greater
level of engagement,
generated more donations
and reduced the
unsubscribe rate.
We used so muchsocial media during thepresidential campaign,but the initial relationship
that allowed it to work wasemail, it was the text-heavy,narrative-based emails thatkept people engaged. Ourmantra has been, invest inyour relationships onlinevia email.
Thomas Gensemer, Blue State Digital
Make sure you ollow up within a month
o rst hearing rom a new supporter
according to the Advocacy Online
2009 e-campaigning review, only 31% o
organisations do
Tip
Develop real relationships
Theres no great mystery to building
a relationship with people online
treat them exactly the same
way as you would ofine. If youreresponsive and friendly with your
supporters, their initial passive
interest can be converted into real,
valuable engagement.
The simplest (and often overlooked)
way to start a relationship is to say
thank you when someone completes
an action for you, such as registering
support for your cause. You can
personalise this thank you with an
action that relates to information
they provide at sign up, such as apostcode or their area of interest
(We have a Support Fairtrade
group in Chelmsford why not sign
up to their Facebook group?)
Relationships ounder without
regular communication. It is vitally
important to send a follow-up email
after the initial contact with a new
supporter. This email should report
back honestly on the rst action you
sent them. (Thanks again for signing
our online petition. Unfortunately
were only one tenth of the way to
our target and we need your help to
reach it. Could you please email ve
friends and ask them to sign it too?)
Over time, you can add more
involved actions, asking them to
encourage others to join in, share
content or hold an event. Your
supporters are your closest allies
treat them like that, and theyll
reward you.
www.actionforchildren.org.uk
Action forChildren
Casestudy
50cm
106cm
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Colalife
Ever traveled down a dusty, pot-
holed road in the middle of nowhere,
arrived in a remote village, and
recovered from your journey with abottle of Coke? Ever wondered, hang
on a minute, how did this zzy drink
get here?
Us neither, but thats because we
dont have Simon Berrys brilliant
mind. He was working on a British
Aid programme in 1988 when he
came up with a simple idea. Why
not use Coca-Colas highly effective
network to distribute not just soft
drinks but also medicines? One
compartment in every 10 crates
could become the life saving
compartment, full of things like
rehydration salts.
The idea became a campaign,
ColaLife, but Simon made hardly
any progress for 20 years. Finally, in
2008, he had another go, this timeusing the power of the internet. He
talked about the idea on his blog,
set up a Facebook group, and let his
rst few supporters take the idea to
friends, family and the media.
The campaign grew wings and led
to radio appearances, a dedicated
website and, eventually, talks with
Coca-Cola. Simon is now looking to
engage with an international NGO to
move the project forward.
Casestudy
www.colalife.org
photo:SimonBerry
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Knowing your audience andwhere you can be effectiveis key. When people ask whythesite.org is not on the frontpage of the Times, I ask whywe would want to be whatsthe point? Our audience isyoung people.
Fiona Dawe OBE, YouthNet
Global Cool has been very
successful in making an
environmental campaign
cool. Targeting the festivalgeneration, it has driven
its campaign entirely
through youth celebrity
endorsements attracting
thousands of supporters
and fans. The campaign has
a personality that feels very
familiar to its audience;
actions include Eco geek
to eco chic, Do it in public
and Get Swishing, which
could be headlines in Heat
or Glamour magazines.
www.globalcool.org
Global Cool
Casestudy
Know your audience
Were all different in how much
we know and care about an issue.
Be realistic from the outset about
where each supporter is at in termsof their level of commitment and
understanding this will help you
tailor your messages.
Some people may only have a
passing interest in your cause, but
will be open to explanations about
why its important. Some will feelpassionate, but need your help to
understand the wider context of
the issue. Others will already care
deeply and know a lot, but may
need persuading that your specic
campaign is a good solution.
Plan how you are going to move
people along the journey from
not caring to passionate support,
and from ignorance to deep
understanding. Analyse individuals
actions and the information they give
you to understand where they are
on the journey. What content and
actions can you tailor for each stage
of their journey?
Not everyone shares your deep
knowledge o the issue avoid
jargon, or explain it
Tip
i
i
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Fix My Street, run by
mySociety allows people
to report local problems
such as y tipping, graftior broken street lighting
by asking for a brief
description, entering a
postcode, pin pointing the
exact location on a map
and uploading any useful
photos. Once a problem
is reported, mySociety
contacts the relevant
council and campaigns on
behalf of its followers to
get it xed. On average, it
receives 800 900 reports
per week and last month
managed to x 985 of them.
www.xmystreet.com
Fix My Street
Casestudy
The easier you make it for someone
to do something, the more likely they
are to do it. Technology is very good
at making things easier throughKiva you can lend money to a
stationery retailer in Mexico, through
My Barack Obama you can nd local
volunteers and through Amnesty
you can send emails to human rights
abusers. Effective campaigns make
actions simple.
People are pressed for time and
the internet is a constant source of
distraction. So enable supporters to
understand and act fast.
If you want people to write to their
MP, give them a letter template,
advice on what to say and asearchable MP database. Better still,
ask them to send a personalised
email from your website, so they
dont have to bother with printing it
out and posting it themselves.
People do not cross media easily, so
if you want people to do something
online, communicate the call to
action via the web. Its easy forthem to respond, because theyre
already there.
Give people the warm glow of having
been able to help without going too
much out of their way, and they
will have a positive memory of
it next time you ask them to do
something. Remember, this is a
relationship you are building
through good experiences.
Make it easy
Clarity is key - make orms as
short as possible and give easy-to-
ollow instructions
Tip
ABC
123
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The Atheist Bus Campaign began as
a joke, or at least a tongue-in-cheek
moment. Comedy writer Ariane
Sherine, a regular Guardian blogger,wrote an article about Christian ad
campaigns that promised hellre
and eternal damnation for non-
believers. She imagined a series of
counter-ads, reassuring atheists that
everything was OK.
Her army of regular readers picked
it up and ran with it. Political
blogger Jon Worth loved the idea so
much that he set up a pledgebank
page asking people to support the
campaign by donating 5 towards
the cost of an advert on a bus. 877
people signed up, word spread and
within days The British Humanist
Association (BHA) offered support,
and celebrity atheist Richard
Dawkins publicly endorsed the
campaign. The BHA set up a Just
Giving page for donations, and the
money kept rolling in.
Atheists, grateful for the opportunity
to publicly defend their beliefs, gave
the campaign so much momentum
that it dramatically exceeded itsoriginal target of 5,500 and ended
up raising 150,000. The extra
money funded bus campaigns across
the UK, adverts on the London
Underground and two animated
screens in central London.
Atheist Bus
Casestudy
www.atheistbus.org.uk
photo:BritishHumanistAssociation
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The NSPCC is a great
example of smart thinking
around search engine
optimisation googlechild cruelty and it
comes top.
NSPCC
Casestudy
Obama and McCain madegood use of search... yetnone of the three major UKpolitical parties appear tohave a paid or SEO searchstrategy. Type credit crunchor knife crime into a searchengine in the UK and the rstpage listings are dominatedby media websites.
Noelle McElhatton, Marketing Direct
Link your name with an issue
Child abuse? NSPCC. Animal cruelty?
PETA. Human rights abuse? Amnesty.
The most famous and successful
campaigning organisations havemade their name synonymous with a
specic issue. They might do all sorts
of other things, but they encourage
the public to have a clear, denite
idea of what theyre about.
Get people thinking about you
alongside your key issue and youll
nd that its your press ofcer who
journalists call when theres a big
news story in your area of interest.
Better still, youll start to attract
people through search engines they might not be able to remember
your name from a eeting glimpse at
an ad, but they remember what your
campaign is about.
You may also get the attention of
people who dont even know you
exist people who care about
an issue and are searching for a
campaign that focuses on it.
If you invest in search engine
optimisation, creating good content
and distributing it around the web
to other sites, you can make it
easier for people to nd you onlineand increase the conversion rate of
ofine to online supporters.
Linking your name to a particular
issue might involve focusing on one
idea at the expense of others, but
its worth it for the increase in public
support it brings.
Put yoursel in your audiences shoes
what would you type into Google i
you were them?
Tip
Child cruelty
Stop child abuse - support the childrens charity - the NSPCCSupport the NSPCC childrens charity and help wipe out child abuse. FULL STOP.
Thousands of people are helping us to end child abuse and cruelty to children ...www.nspcc.org.uk
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10Keep track of what youre doing
Effective monitoring and evaluation
can make the difference between an
average and an amazing campaign.
Monitor and evaluate as you goalong and youll keep nding
new opportunities to optimise
your campaigning.
The trick is to design your evaluation
before you start, paying close
attention to how you are going to
collect data. Too often, charities
leave evaluation to the end, only to
discover they can only form a patchy
picture of their campaign due to an
absence of data.
Ask your contacts at other
organisations if you can see their
campaign data and learn from theirexperiences. Everyone in the not-for-
prot (indeed, any) sector can benet
from learning from each others
successes and mistakes.
Social media means that you can
now track, in real time, exactly who
is saying what about your campaign
online. Use this to understand whatyour audiences are interested in and
allow these insights to inuence
your communications. Scanning
blogs, message boards and social
networking sites (daily during
peaks in your campaigning activity)
takes time, so factor it in when you
are planning.
Monitoring and evaluation means
planning your milestones from
the beginning, continually tracking
your impact, analysing information
and feeding it back in to your
campaign. The web is an amazing
source of insight use it to
your advantage.Share your campaign evaluation data
youll reap rewards in return
Tip
In the last few years,
several independent
organisations and
networks have emergedthat encourage the
sharing of campaigning
case studies, evaluation
statistics and
benchmarking reports.
Fairsay and Advocacy
Online are leading the
way. By supporting
networks such as the
e-campaigning forum, they
are ensuring charities can
share knowledge from
which others can learn.
www.fairsay.com
www.advocacyonline.net
Share yourknowledge
Casestudy
2%5%
15%
MAY
MARCH
APRIL
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Blog Action Day
Blog Action Day was set up in 2007
to raise awareness and trigger a
global online discussion about a
single issue each year . This year,the theme was Climate Change.
13,605 bloggers from 156 countries
got involved and over 18 million
readers took part, including the UK
Government and The White House.
Anyone can join in, there is no limit
on the number of posts, types of
blog or the direction and opinions
expressed. Once involved, people
are encouraged to take action
themselves, and submit their own
suggestions on how people can do
their bit.
The campaign describes itself as
the entry point to a global climate
change movement, engaging people
in a discussion in which they wouldnever normally participate. Blog
Action Day asked more than 40
partners to endorse the campaign
and encourage their own supporters
and networks to act.
www.blogactionday.org
Casestudy
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11Be ready for your close-up
Building a movement on the web
can be unpredictable a news story
might break, a video might strike
a chord, a celebrity might publiclydeclare their support If this
happens, your trafc levels might
suddenly go through the roof, and
all eyes will be on your campaign.
This is your eeting opportunity to
capitalise on the attention.
It sounds like a miraculous
moment. But many organisations
let opportunities like this pass
them by, and those who use themto create an explosion of support
dont do it by accident. Behind them
lie campaigners who are set up to
be quick and reactive, exploiting
opportunities as soon as they appear.
If you build your campaign on
committed local supporters,
communicating with them regularly
and allowing them to build their
own networks, you can react when
the chance comes. Following the
guidance in this handbook doesnt
guarantee that your magical moment
will come along when you want it
to, but it does mean that youll be
prepared for it.
Timing is everything. Someof our clients punch far abovetheir weight by exploitingopportunities presented bythe news cycle.
Jonathan Simmons, Public Zone
Comedy writer Graham
Linehan was angered by US
right wing attacks on the
NHS. But instead of justcomplaining about it to his
friends, or working it into a
comedy routine, he took his
anger to Twitter. His tweets
about his experiences of the
health service, tagged we
love the NHS, snowballed
into a full-blown Twitter
phenomenon, with
thousands of messages
zinging back and forth.
Linehans campaign gave
voice to tens of thousands
of people who wanted to
express their support forthe NHS, but didnt know
how. The enthusiastic
public response, facilitated
by Twitter, turned
the campaign into a
phenomenon both online
and off.
http://good.ly/tckhu
#welovethenhs
Casestudy Sunthe
31
http://www.publiczone.co.uk/http://www.timesonline.co.uk/tol/news/uk/article6794585.ecehttp://twitter.com/#search?q=%23welovethenhshttp://twitter.com/#search?q=%23welovethenhshttp://www.timesonline.co.uk/tol/news/uk/article6794585.ecehttp://www.publiczone.co.uk/ -
8/7/2019 The Online Campaigning Handbook
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Blog Action Day:www.blogactionday.org
The Wave:www.stopclimatechaos.org/the-wave
Julie Dodd
Free Tibet:www.freetibet.org
League Against Cruel Sports:www.league.org.uk
Amanda Prosser
Childs iFoundation:www.childsifoundation.org
The Uniform Project:www.theuniformproject.com
Tom Harle
350.org:www.350.org
The Girl Effect:www.girleffect.org
Jonathan Simmons
Do The Test:www.dothetest.co.uk
Lifes For Sharing:http://good.ly/ypjhp
David Triptree
We Are What We Do:www.wearewhatwedo.org
Xi Xi No Banho:www.xixinobanho.org.br
Vix Young
RNLI Shout:www.youtube.com/RNLIshout
Care 2:www.care2.com
Jo Shaw
10:10 Global Campaign:www.1010global.org
38 Degrees:38degrees.org.uk
Rhiannon Roberts
Red Bull Faces for Charity:http://good.ly/s6uvu
Battlefront:www.battlefront.co.uk
Becky Lee
Katine - It Starts With A Village:www.guardian.co.uk/katine
Christian Aid - Poverty Over:www.povertyover.christianaid.org.uk
Martha Paren
Kiva:www.kiva.org
Woodland Trust:www.woodlandtrust.org.uk
James Woodmancy
Human Rights Watch:www.hrw.org
Transparency International UK:www.transparency.org.uk
Brendan Thomas
ActionAid:www.actionaid.org.uk
Amnesty International:www.amnesty.org.uk
Asif Malik
Our favourite campaigns
Client Services Creative
Production and Technical
http://www.blogactionday.org/http://www.stopclimatechaos.org/the-wavehttp://www.freetibet.org/http://www.league.org.uk/http://www.childsifoundation.org/http://www.theuniformproject.com/http://www.350.org/http://www.girleffect.org/http://www.dothetest.co.uk/http://www.youtube.com/watch?v=VQ3d3KigPQMhttp://www.wearewhatwedo.org/http://www.xixinobanho.org.br/http://www.youtube.com/RNLIshouthttp://www.care2.com/http://www.sportbusiness.com/news/161885/red-bulls-drives-charity-campaignhttp://www.battlefront.co.uk/http://www.guardian.co.uk/katinehttp://www.povertyover.christianaid.org.uk/http://www.kiva.org/http://www.woodlandtrust.org.uk/http://www.actionaid.org.uk/http://www.amnesty.org.uk/http://www.amnesty.org.uk/http://www.actionaid.org.uk/http://www.rspb.org.uk/lettertothefuturehttp://www.woodlandtrust.org.uk/http://www.kiva.org/http://www.povertyover.christianaid.org.uk/http://www.guardian.co.uk/katinehttp://www.battlefront.co.uk/http://www.sportbusiness.com/news/161885/red-bulls-drives-charity-campaignhttp://www.sportbusiness.com/news/161885/red-bulls-drives-charity-campaignhttp://www.care2.com/http://www.youtube.com/RNLIshouthttp://www.xixinobanho.org.br/http://www.wearewhatwedo.org/http://www.youtube.com/watch?v=VQ3d3KigPQMhttp://www.dothetest.co.uk/http://www.girleffect.org/http://www.350.org/http://www.theuniformproject.com/http://www.childsifoundation.org/http://www.league.org.uk/http://www.freetibet.org/http://www.stopclimatechaos.org/the-wavehttp://www.blogactionday.org/ -
8/7/2019 The Online Campaigning Handbook
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Notes
-
8/7/2019 The Online Campaigning Handbook
20/21
Public Zone would like to thank the
many people who contributed their
time and campaigning wisdom to
this report, including Emma Harbour,Daniel Ritterband, Derek Wyatt MP,
Fraser Hardie, Cathy Mahoney,
Nicola Cadbury, Fiona Dawe OBE,
Dave Russell and Sue Fidler. With
special thanks to our very own
campaigning expert, Jo Shaw.
Thank You
-
8/7/2019 The Online Campaigning Handbook
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