THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA
2016 FIFTH ANNUAL AHPA BOTANICAL CONGRESSBRIANNA PETERSONASSOCIATE CONSULTANT
Las Vegas, NV
October 8, 2016
INTRODUCTION
DEVELOPMENT OF THE US HERBAL/TRADITIONAL MARKET 2011-2016
STANDOUT PRODUCT AND CONSUMER TRENDS
LOOKING AHEAD: GLOBAL AND US MOVEMENT IN HERBAL/TRADITIONAL PRODUCTS 2016-2021
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HERBAL/TRADITIONAL (H/T) PRODUCTS
Botanicals or traditional remedies are
products that have a long tradition of
use, decades of established reputation,
and are considered alternative remedies
to standard medicine.
Traditional medicine remedies such as
Ayurveda, Traditional Chinese Medicine
(TCM), Unani, Kampo, et cetera, are
included.
Medicines containing both plant material
and chemical ingredients are not
considered to be herbal/traditional
medicines.
Homeopathic remedies are excluded.
Only packaged products are included.
Category definition and inclusions for herbal/traditional (H/T) products
DATA PARAMETERS
All values expressed in this presentation are in US dollar terms, using a fixed 2015 exchange rate, excluding exchange rate effects.
All values are expressed in constant terms, excluding inflationary effects.
2015 figures are based on part-year estimates.
Review period: 2010 to 2015, inclusive.
Forecast period: 2015 to 2020, inclusive.
THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA
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4THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA
$216billionEstimated global retail value of H/T products in 2016
12.2%Retail value growth of H/T products from 2011-2016
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Herbal/traditional global retail sales have grown by $6.7bn in the last five years
<$10mn
$4bn-$600mn
$599mn-$100mn
$49mn-$25mn
$99mn-$50mn
>$24mn
The US represents 8% of absolute gains from
2011-2016
TOP COUNTRIES IN ABSOLUTE GAINS 2011-
2016
China represents 60% of absolute gains from
2011-2016
THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA
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Herbal/traditional products in the US originate primarily from China, India, the US and Mexico
THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA
Mexican Traditional Medicine
Native American
Integrative Medicine
AyurvedaUnani
Traditional Chinese
Medicine
Traditional medicine from the East meets the West as a larger number of medical institutions recognize integrative medicine as part of care.
INTRODUCTION
DEVELOPMENT OF THE US HERBAL/TRADITIONAL MARKET 2011-2016
STANDOUT PRODUCT TRENDS
LOOKING AHEAD: GLOBAL AND US MOVEMENT IN HERBAL/TRADITIONAL PRODUCTS 2016-2021
© Euromonitor International
8THE NEW TRADITIONAL: INSIGHTS INTO HERBAL REMEDIES IN AMERICA
$4.8 billionEstimated retail value of H/T products in 2016
12.2% 1:6.3Retail value growth of H/T products from 2011-2016
Ratio of dollars spent on H/T products to standard ones in 2016
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