Download - The New Swiss Chocolate
The New Swiss ChocolatePresentation – September, 2010
Trading History
Chicken Gold coins Credit card ...Mobile phone
The Shopping World at your fingertips
o Become the Visa or Mastercard of the new mobile world
by replacing credit cards with a mobile payment system.
o Become a key local/regional player in mobile advertising
with unique targeting and profiling opportunities.
o Reinvent the existing approach to loyalty programmes.
o Become one of the leading platforms for mobile shopping
with unique trading targeting and profiling opportunities.
A Simple Idea:
Target Consumers and Companies
End customers Companies
Lifestyle PeopleAge: 18-30
Gadget FreakAge: 18-55
MAWWMarried & Working WomenAge: 25-40
DINKDouble Income
No KidsAge: 25-40
Micro CompaniesBakeries, hairdressers,restaurants
SMEsMid-sized
Retail chains
Large CorporatesRetail (food and non-food), FSI,Telco, gas stations, cosmetics
Potential of target groups:
850 000*Expected registrations (Sep–Dec)
Basic: 85 000Premium: 8000
*Smart phone users universe in CH 2010: 1.8mn
Potential of target groups:
250 000*Expected registrations (Sep–Dec)
Basic: 2500*First estimate based on CH industry
Business idea: Where Consumer needs meet Retailer‘s Objectives
New ClientAcquisition
Up & CrossSelling
Loyalty
Info / Search Buy Loyalty
Cu
sto
mer
sC
om
pan
ies
Mobile Shopping
Vanilla Video
Purchasing Made Simple
Get the coupon
- Valid coupons with secure pin codes
At the cashier
- One coupon pertransaction
- Authorization process 3. seconds
After scanning coupon is valid for transaction, then „trashed“
2. Enter Pin
- Codes encrypted
- As safe a a credit card
1. Start the App
- Barcodes automatically tailored via App
- Automatic update of account balance
3. Scan Barcode
- Barcodes can work without mobile network
- Transaction possible offline
o Aligns clients‘ interests
with retailers‘ goals
o Comprises the entire value chain
o Unique customer insights
o Strong mobile community
o Marketing power of a leading publishing house in the startup phase
o New advertising channels and opportunities
USPs and key Success Factors
USPs Key Success Factors
o Sufficient smartphonepenetration
o Time-to-market in B2B and B2C
o Integrated approach
o Existing and solid business model
o Exponential growth in paid service offering
o Leveraging the trend in mobile device developments
o Using the suprise momentum
Key Succes Factor: Changing Mentality
Main Revenue Growth Drivers
Key Accounts (large companies) SMEs
Consumers
• Boost new member acquisition (build market leader position)
• Grow number of places (POS) of acceptance
• Generate transaction volume and advertising revenues
• Vanilla offer: Package Media Partner or Cooperation – CHF 150k – 250k p a
• Comprehensive area coverage in terms of acceptance
• Usability for clients• Generate big volumes• Vanilla offer: Standard package (CHF
150/month, 2 years commitment)• Vanilla offer: eCommerce integration on
Vanilla shop, CHF 12 000 p a
• POS visibility• Advertising enticement• On-site traffic (Online and App)• Word of Mouth• Ranking iTune store• Leverage key accounts• Integrated w/ Facebook/ other communities• Basic service free, Premium CHF 100 p a
Main Revenue Streams
Ringier Media Family
Blick Family Schweizer Illustrierte Scout 24 Cash.ch L‘Hebdo, L‘illustre
Marketing visuals
Organization
CEO
CMO CCO
AssistanteCommerce
CTO COO
3 Key AccountR&D
Support
Number of registered users
Number registered Users0
5000
10000
15000
20000
25000
30000
1235 1544 1855 19352568
3215 3500
4800 5000
8000
12500
18000
22000
25000
28000
30000
Week 37Week 38Week 39Week 40Week 41Week 42Week 43Week 44Week 45Week 46Week 47Week 48Week 49Week 50Week 51Week 52
Number of Apps Downloads
Number of Apps Downloads0
5000
10000
15000
20000
25000
30000
35000
2500
38504365
5269
6859
8655
10000
1200012500
15000
18000
22000
2500026000
30000
35000
Week 37Week 38Week 39Week 40Week 41Week 42Week 43Week 44Week 45Week 46Week 47Week 48Week 49Week 50Week 51Week 52
Number of Transactions
Number of Transactions0
5000
10000
15000
20000
25000
30000
25 38 55 89 125 180 250 350 5001000
5000
10000
15000
18000
25000
30000
Week 37Week 38Week 39Week 40Week 41Week 42Week 43Week 44Week 45Week 46Week 47Week 48Week 49Week 50Week 51Week 52
Number of Participating POS
Number of Participating POS0
100
200
300
400
500
600
700
800
259285
322 322 328 330
400 410 415 420
450
490
560
680700
750
Week 37Week 38Week 39Week 40Week 41Week 42Week 43Week 44Week 45Week 46Week 47Week 48Week 49Week 50Week 51Week 52
Number of Offerings on Vanilla
Number of Offerings on Vanilla0
500
1000
1500
2000
2500
856
952 985
820
10211081
1250
1350
1480 15001560
16801750
1850
1950
2100
Week 37Week 38Week 39Week 40Week 41Week 42Week 43Week 44Week 45Week 46Week 47Week 48Week 49Week 50Week 51Week 52
All figures together
Numbe
r reg
ister
ed U
sers
Numbe
r of A
pps
Downlo
ads
Numbe
r of T
rans
actio
ns
Numbe
r of P
artic
ipatin
g PO
S
Numbe
r of O
fferin
gs o
n Van
illa0
5000
10000
15000
20000
25000
30000
35000
Week 37Week 38Week 39Week 40Week 41Week 42Week 43Week 44Week 45Week 46Week 47Week 48Week 49Week 50Week 51Week 52
Next Goal
More Information
o Vanilla Movie: http://dl.dropbox.com/u/10558601/Vanilla_EN.mov
o www.vanilla.ch
o www.ringier.ch
o Contact:
Christian Moos, christian.moos ringier.ch
Bela Papp, bela.papp ringier.ch