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BUILDING YOUR PERSONAL BRAND ANTHONY JULIANO
AND MANAGING YOUR NETWORK SEPTEMBER 26, 2012
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UNDERSTANDING NETWORKING
DEVELOPING YOUR STORY
USING SOCIAL MEDIA TO
ENHANCE RELATIONSHIPS
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HOW CAN YOU BE A RESOURCE?
WHAT EXPERTISE, SKILLS, TALENTS OR
INTERESTS DO YOU HAVE THAT PROVIDE AN
OPPORTUNITY FOR YOU TO BE A
RESOURCE/SHARE YOUR STORY?
WHAT ORGANIZATIONS/GROUPS MIGHT
BENEFIT FROM THOSE TALENTS?
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WHAT MAKES A
GREAT STORY?
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IT’S AUTHENTIC/UNIQUE
THE AUDIENCE WANTS TO HEAR MORE
IT’S MEMORABLE
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WHAT MAKES A
STORY MEMORABLE?
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IT’S SPECIFIC
IT’S CONCISE
IT’S TOLD CONSISTENTLY
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I’M ANTHONY JULIANO.
I’M AN ACCOUNT SUPERVISOR
AT ASHER AGENCY.
I’M ANTHONY JULIANO.
I HELP PEOPLE UNDERSTAND
TODAY’S CHANGING
COMMUNICATION ENVIRONMENT.
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WHAT YOUR STORY
SHOULD INCLUDE
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WHAT YOU DO
WHO YOU HELP
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WHAT YOUR STORY
SHOULD IMPLY
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HOW TO TELL YOUR STORY
THROUGH YOUR WORK
AS A VOLUNTEER
SHARING YOUR EXPERTISE
VIA SOCIAL MEDIA
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http://www.flickr.com/photos/scragz/91147636/
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• amplifier
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http://www.flickr.com/photos/26481114@N07/4443444378/sizes/z/in/photostream/
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FACEBOOK’S LIMITATIONS AS A
PROFESSIONAL NETWORKING TOOL
FACEBOOK LAUNCHED EXCLUSIVELY FOR
COLLEGE STUDENTS—AND MOST USERS STILL
FOCUS ON PERSONAL/PLAY, NOT
PROFESSIONAL/WORK
YOU DON’T ALWAYS OWN YOUR MESSAGE
(WALL POSTS, TAGGED PHOTOS)
VIDEOS, PHOTOS, INTERESTS ARE A DOUBLE-
EDGED SWORD
TOO MUCH CLUTTER (FARMVILLE/MAFIA WARS)
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PEOPLE ARE IN
A DIFFERENT
CONTEXT AND
MINDSET WHEN
THEY'RE IN A
PROFESSIONAL
NETWORK.
- DIPCHAND
“DEEP” NISHAR,
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BUT ISN’T A
PROFILE JUST
A GLORIFIED
RESUME?
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AMONG RECRUITERS THAT USE SOCIAL
MEDIA, HOW MANY USE LINKEDIN?
SOURCE: HTTP://MONEY.USNEWS.COM/MONEY/CAREERS/ARTICLES/2011/
04/12/WHEN-YOUR-DREAM-COMPANYS-HIRING-ON-TWITTER
95%
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LEAD GENERATION
0
0.5
1
1.5
2
2.5
3
TWITTER FACEBOOK LINKEDIN
VISIT-TO-LEAD RATIO VISIT-TO-CONVERSION RATE
SOURCE: HUBSPOT
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THERE ARE
THOUSANDS OF OPTIONS
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THE RIGHT QUESTION TO ASK IS,
"HOW DO I GET BETTER?" FOCUSING
ON WHAT YOU OFFER YOUR JOB,
NOT WHAT YOUR JOB OFFERS YOU,
PROVIDES THE SHORTEST PATH TO A
COMPELLING CAREER.
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1. FLICKR/PICNIK COLLAGE OF ALL FACEBOOK FRIENDS/DARRIN MASSENA
2. FLICKR/INTEL PRODUCT PLACEMENT/ELAINE
4. FLICKR/REID HOFFMAN/JOI ITO
7. FLICKR/ANGRY MAN WITH MEGAPHONE/JOHN BRYANT
8. FLICKR/BUFFALO AND OX PECKER/VEARL BROWN
9. FLICKR/SETH GODIN/NEW JERSEY STATE LIBRARY
10. FLICKR/FREE SIGN ON THE CORNER/NINJA M.
12. FLICKR/JENGA/SEBASTIANO PITRUZZELLO
13. FLICKR/GENIE III - WALL&CLOCK/CATHERINE
16. FLICKR/TARGET, 1962-2012/ROADSIDEPICTURES
17. FLICKR/PETER SHANKMAN AT AFFILIATE SUMMIT EAST 2009/AFFILIATE SUMMIT
28. FLICKR/IMG_1497/JOHN MARTINEZ PAVLIGA
29. FLICKR/BOOKS/CHRIS
32. FLICKR/THREE LADIES IN CONVERSATION/AKUPPA JOHN WIGHAM
33. FLICKR/GUITAR PLAYER/CAMKNOWS
34. FLICKR/JASON FALLS/TYSON GOODRIDGE
35. FLICKR/P8140008/MTNEER_MAN
36. FLICKR/MATTHEW MCVICKAR/ARROW AND TARGET
37. FLICKR/ALAN WOLF/AUDIENCE VISION 2020
38. FLICKR/COUNTING CHANGE FOR BREAKFAST/JUSTIN RASMUSSEN
39. FLICKR/FACEBOOK/WEST.M
40. FLICKR/POOL PARTY 1994/JOE SHABLOTNIK
43. CS4FN.ORG/BIOLOGY/BASALGANGLIA.PHP
49. DONMARTELLI.COM
57. FLICKR/EXIT/PEARLYN CHEN
58. FLICKR/2008 GUILDERLAND YMCA 5K - TARA JOYCE/MITCHELL JOYCE
61. FLICKR/CURIOUS GEORGE./EAORTMANN
62. FLICKR/SHARING/RYANCR
63. FLICKR/WORLD_PHYSICAL_MAP/SHRIAK
64. FLICKR/THE CONVERSATION/SOYLENTGREEN23