The Nature of Culture
Culture defined: Acquired knowledge that people use to interpret experience and generate social behavior. This knowledge forms values, creates attitudes, and influences behavior.
Business Customs in South Africa
Arrange meeting before discussing business over phone.
Make appointments as far in advance as possible.
Maintain eye contact, shake hands, provide business card
Maintain a win-win situationKeep presentations short
Values in Culture
ValuesLearned from culture in which individual is
rearedDifferences in cultural values may result in
varying management practicesBasic convictions that people have about
Right and wrongGood and bad Important and unimportant
Value Similarities and Differences Across Cultures
1. Strong relationship between level of managerial success and personal values
2. Value patterns predict managerial success and can be used in selection/placement decisions
3. Country differences in relationship between values and success; however, findings across U.S., Japan, Australia, India are similar
4. Values of more successful managers favor pragmatic, dynamic, achievement-oriented and active role in interaction with others
5. Values of less successful managers tend toward static and passive values; relatively passive roles in interacting with others
Hofstede’s Cultural Dimensions
1. Power distance
2. Uncertainty avoidance
3. Individualism/collectivism
4. Masculinity/femininity
Hofstede’s Cultural Dimensions
Power distance: Less powerful members accept that power is distributed unequallyHigh power distance countries: people
blindly obey superiors; centralized, tall structures (e.g., Mexico, South Korea, India)
Low power distance countries: flatter, decentralized structures, smaller ratio of supervisor to employee (e.g., Austria, Finland, Ireland)
Hofstede’s Cultural Dimensions
Uncertainty avoidance: people feel threatened by ambiguous situations; create beliefs/institutions to avoid such situations
High uncertainty avoidance countries: high need for security, strong belief in experts and their knowledge; structure organizational activities, more written rules, less managerial risk taking (e.g., Germany, Japan, Spain)
Low uncertainty avoidance countries: people more willing to accept risks of the unknown, less structured organizational activities, fewer written rules, more managerial risk taking, higher employee turnover, more ambitious employees (e.g., Denmark and Great Britain)
Hofstede’s Cultural Dimensions
Individualism: People look after selves and immediate family onlyHigh individualism countries: wealthier,
protestant work ethic, greater individual initiative, promotions based on market value (e.g., U.S., Canada, Sweden)
High collectivism countries: poorer, less support of Protestant work ethic, less individual initiative, promotions based on seniority (e.g., Indonesia, Pakistan)
Hofstede’s Cultural Dimensions
Masculinity: dominant social values are success, money, and things High masculine countries: stress earnings,
recognition, advancement, challenge, wealth; high job stress (e.g., Germanic countries)
High feminine countries: emphasize caring for others and quality of life; cooperation, friendly atmosphere., employment security, group decision making; low job stress (e.g., Norway)
Strategic Predispositions
Ethnocentric predispositionA nationalistic philosophy of
management whereby the values and interests of the parent company guide strategic decisions.
Strategic Predispositions
Polycentric predisposition A philosophy of management whereby
strategic decisions are tailored to suit the cultures of the countries where the MNC operates.
Strategic Predispositions
Regio-centric predisposition A philosophy of management whereby the
firm tries to blend its own interests with those of its subsidiaries on a regional basis.
Strategic Predispositions
Geocentric predisposition A philosophy of management whereby the
company tries to integrate a global systems approach to decision making.
Meeting the Challenge
The Globalization Imperative: Belief that one worldwide approach to doing business
is key to efficiency and effectiveness. Many factors facilitate the need to develop unique
strategies for different cultures: Diversity of worldwide industry standards Continual demand by local customers for differentiated
products Importance of being insider as in case of customer who
prefers to “buy local” Difficulty of managing global organizations Need to allow subsidiaries to use own abilities and talents
unconstrained by headquarters
Globalization vs. National Responsiveness
Advertising (for example) French
Avoid reasoning or logic Advertising predominantly emotional, dramatic, symbolic Spots viewed as cultural events – art for sake of money – and
reviewed as if they were literatures or films British
Value laughter above all else Typical broad, self-deprecating British commercial amuses by
mocking both advertiser and consumer Germans
Want factual and rational advertising Typical German spot features standard family of 2 parents, two
children, and grandmother
Globalization vs. National Responsiveness
How to add value to marketing:Tailor advertising message to particular
cultureStay abreast of local market conditions;
don’t assume all markets basically sameKnow strengths and weaknesses of MNC
subsidiaries; provide them assistance in addressing local demands
Give subsidiary more autonomy; let it respond to changes in local demand
Cross-Cultural Differences and
Similarities
Parochialism and SimplificationParochialism: view world through own eyes
and perspectivesSimplification: exhibit same orientation toward
different cultural groups
Cross-Cultural Differences and Similarities
Similarities across cultures: Not possible to do business same way in every
global location Procedures and strategies that work well at home
can’t be adopted overseas without modifications Some similarities have been found
Russia and U.S. (for example) Traditional management Communication Human resources Networking activities OB Mod
Cross-Cultural Differences and Similarities
Differences across culturesFar more differences than similarities found in
cross-cultural researchWages, compensation, pay equity, maternity
leave Importance of criteria used in evaluation of
employees
Cultural Differences in SelectedCountries and Regions
Doing Business in Russia1. Build personal relationships with partners. When there
are contract disputes, there is little protection for the aggrieved party because of the time and effort needed to legally enforce the agreement.
2. Use local consultants. Because the rules of business have changed so much in recent years, it pays to have a local Russian consultant working with the company.
3. Ethical behavior in the United States is not always the same as in Russia. For example, it is traditional in Russia to give gifts to those with whom one wants to transact business.
4. Be patient. In order to get something done in Russia, it often takes months of waiting.
Cultural Differences in SelectedCountries and Regions: Russia
5. Russians like exclusive arrangements and often negotiate with just one firm at a time.
6. Russians like to do business face-to-face. So when they receive letters or faxes, they often put them on their desk but do not respond to them.
7. Keep financial information personal. Russians wait until they know their partner well enough to feel comfortable before sharing financial data.
8. Research the company. In dealing effectively with Russian partners, it is helpful to get information about this company, its management hierarchy, and how it typically does business.
Cultural Differences in SelectedCountries and Regions: Russia
9. Stress mutual gain. The Western idea of “win–win” in negotiations also works well in Russia.
10. Clarify terminology. The language of business is just getting transplanted in Russia so double-check and make sure that the other party clearly understands the proposal, knows what is expected and when, and is agreeable to the deal.
11. Be careful about compromising or settling things too quickly because this is often seen as a sign of weakness.
12. Russians view contracts as binding only if they continue to be mutually beneficial, so continually show them the benefits associated with sticking to the deal.
The Nature of Organizational Culture
Organizational culture: shared values and beliefs enabling members to understand their roles and the norms of the organization, including: Observed behavioral regularities, typified by
common language, terminology, rituals Norms, reflected by things such as amount of work
to do and degree of cooperation between management and employees
Dominant values organization advocates and expected participants to share (e.g., low absenteeism, high efficiency)
Organizational Culture (continued)
Other values and beliefs:Philosophy set forth regarding how to treat
employees and customersRules dictating do’s and don’ts of employee
behavior pertaining to productivity intergroup cooperation…
Organizational climate as reflected by way participants interact with each other, treat customers, and feel about how treated by senior level management
Interaction between National and Organizational Culture
National cultural values of employees may significantly impact their organizational performance
Cultural values employees bring to workplace are not easily changed by organization
Organizational Cultures in MNCs
Shaped by numerous factors including cultural preferences of leaders and employees
Some MNCs have subsidiaries that (aside from logo and reporting procedures) wouldn’t be easily recognizable as belonging to same MNC
Organizational Culture in MNCs
Four steps in integration of organizational cultures resulting from international expansion via mergers/acquisitions:
1. Two groups establish purpose, goals, and focus of merger
2. Develop mechanisms to identify most important structures and manager roles
3. Determine who has authority over resources4. Identify expectations of all involved participates
and facilitate communication between departments and individuals
Overall Communication Process
Communication: The process of transferring meanings from sender to receiver.
On surface appears straightforwardHowever, a great many problems can
result in failure to transfer meanings correctly
Verbal Communication Styles
Context is information that surrounds a communication and helps convey the message
Context plays a key role in explaining many communication differences
Messages often highly coded and implicit in high-context society (e.g., Japan, many Arab countries)
Messages often explicit and speaker says precisely what s/he means in low context society (e.g., U.S. and Canada)
Verbal Communication Styles
Indirect and Direct StylesHigh-context cultures: messages implicit
and indirect; voice intonation, timing, facial expressions play important roles in conveying information
Low-context cultures: people often meet only to accomplish objectives; tend to be direct and focused in communications
Communication Barriers
Language barriers Cultural barriers
Be careful not to use generalized statements about benefits, compensation, pay cycles, holidays, policies in worldwide communication
Most of world uses metric system so include converted weights and measures in all communications
Even in English-speaking countries, words may have different meanings.
Communication Barriers
Cultural barriers (continued)Letterhead and paper sizes differ worldwideDollars aren’t unique to U.S. Also
Australian, Bermudian, Canadian, Hong Kong, Taiwanese, and New Zealand dollars. Clarify which dollar.
Perceptual Barriers
Perception: a person’s view of realityAdvertising Messages: countless
advertising blunders when words are misinterpreted by others
How others see us: May be different than we think
Nonverbal Communication
Nonverbal communication Transfer of meaning through means such as body
language and use of physical space Chromatics
Use of color to communicate messages Kinesics
Study of communication through body movement and facial expression
Eye contact Posture Gestures
Nonverbal Communication
Proxemics Study of way people use physical space to convey
messages Intimate distance used for very confidential
communications Personal distance used for talking with family/close friends Social distance used to handle most business transactions Public distance used when calling across room or giving
talk to group
Communication Effectiveness
Improve feedback systemsLanguage trainingCultural trainingFlexibility and cooperation
Managing Cross Cultural Negotiations
Negotiation: Process of bargaining with one more parties at arrive at solution acceptable to all
Two types of negotiation: Distributive when two parties with opposing
goals compete over set value Integrative when two groups integrate
interests, create value, invest in the agreement (win-win scenario)
Steps of the Negotiation Process:
1. Planning
2. Interpersonal relationship building
3. Exchange of task related information
4. Persuasion
5. Agreement
Cultural Differences Affecting Negotiations
1. Don’t identify counterpart’s home culture too quickly; common cues such as accent may be unreliable.
2. Beware of Western bias toward “doing”. Ways of being, feeling, thinking, talking can shape relationships more powerfully than doing.
3. Counteract tendency to formulate simple, consistent, stable images.
4. Don’t assume all aspects of culture are equally significant.5. Recognize norms for interactions involving outsiders may
differ from those for interactions between compatriots.6. Don’t overestimate familiarity with counterpart’s culture.
Negotiation Tactics
LocationTime limitsBuyer-seller relationshipBargaining behaviors
Use of extreme behaviorsPromises, threats and other behaviorsNonverbal behaviors
Project is about..
Shanghai Disneyland The most recent Disneyland in
the world Planning to expand rapidly
The goal of the project is to propose ONE attraction for
Shanghai Disneyland’s future expansion, the one that your team will bring the most success to Shanghai Disneyland (the “killer” attraction).
Exercise Process
Step 1: Each person needs to figure out what is your killer attraction. (a one-page description is due on Nov 23)
Step 2: Exchange your idea with your partners Set up at least TWO meetings for all team members, each fo
r about 30-45 minutes First meeting to know each other and to exchange ideas Second meeting to continue discussion to reach an agreement
Step 3: Class presentation (Nov 23) Report and present the communication process between yo
u and your partner. At the end of the presentation, use 3 key words to describe y
our partner.
Some expectations
For the collaboration/negotiation process: Be Creative Be collaborative, but it doesn’t mean to be compromised Be aware of communication/technology/cultural barriers Have fun in the process, but also think about the 5 steps of
negotiation For presentation:
Use the concepts we have learnt as a guideline when explaining what has happened in the exercise (e.g., What kind of communication barriers you have encountered, and how you have overcome them)
A picture is worth a thousand words. Report the funny details in your negotiation/collaboration