OUR CLIENTS
HOW TO WRITE AN EPIC DIGITAL MARKETING STRATEGY FOR 2017
PERSONALISATION
HUMAN INSIGHT
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HUMAN INSIGHT MUST BE AT THE HEART OF YOUR STRATEGY TO
DRIVE A PERSONAL CONNECTION WITH YOUR BRAND
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SHOPPABLE
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60% OF PEOPLE USE VISUAL CHANNELS LIKE INSTAGRAM AND SNAPCHAT TO
DISCOVER NEW PRODUCTS
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AND 75% TAKE ACTION WHEN THEY FEEL INSPIRED BY CONTENT
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INSTAGRAM SHOPPINGPREDICTED TO BE THE LARGEST SALES DRIVING
SOCIAL PLATFORM IN 2017
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AMAZON STAT
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SOCIAL ADSDEMAND THE HIGHEST IN PERSONALIZATION. ENSURE YOUR OFFERING INCLUDES A/B TESTING FOR VARIED AUDIENCES
WE CAN CREATE A PERSONALISED SHOPPING EXPERIENCE THROUGH
SOCIAL CONTENT
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INFLUENCERS
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92% OF PEOPLE TRUST
RECOMMENDATIONS FROM INDIVIDUALS
OVER BRANDS
AMAZON STAT
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EVERY $1 SPENT ON INFLUENCER MARKETING, BUSINESSES ARE
MAKING BACK $6.50 RECENT THOMPSON STUDY
AMAZON STAT
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INFLUENCERS OFFER A UNIQUE PERSONALISATION OF YOUR BRAND
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2017 WILL SEE A SHIFT IN THE INFLUENCER INDUSTRY
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MICRO & MACROBUILD YOUR SUPER FAN NETWORK
USE INFLUENCERS TO PERSONALISE YOUR
BRAND STORY
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BRAND EXPERIENCES
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AMAZON STAT
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1-2-1 MARKETING CONSUMERS WANT A PERSONALIZED EXPERIENCE AND
A SINGLE COMMUNICATION POINT
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BOTSTHE NEXT FRONTIER
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2.5 BILLION PEOPLE
ALREADY HAVE A
MESSENGER APP ON THEIR
PHONE
AMAZON STAT
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THE RISE OF LIVEYOU CAN NOW ACCESS LIVE CONTENT ON
ALL KEY SOCIAL PLATFORMS
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LIVE. LIKE NEVER BEFORE
AMAZON STAT
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44% OF BRANDS PRODUCED AT LEAST ONE LIVE MOMENT IN 2016
AND 20% ARE PLANNING TO INCORPORATE LIVE IN THE NEXT 12
MONTHS
Source
BIRCHBOX UTILISED THE FEATURES OF SNAPCHAT TO
INTERACT WITH THE
CUSTOMER IN A DISRUPTIVE
WAY
SALLY HANSEN
LAUNCHED THEIR LATEST PRODUCT TO
CONSUMERS THE SAME TIME AS THE PRESS BY INVITING THEM OVER FOR AN
INTIMATE CHAT
USE THE LATEST IN SOCIAL TECH PERSONALISE THE
BRAND EXPERIENCE
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YOUR 2017 DIGITAL MARKETING STRATEGY
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WILL BE EMBEDDED IN HUMAN INSIGHT
WILL CREATE A PERSONAL SHOPPING EXPERIENCE
WILL USE INFLUENCERS TO SHARE A UNIQUE BRAND STORY
WILL UTILISE DIGITAL TECH TO CREATE BRAND EXPERIENCES
2017THE YEAR IT GOT
PERSONAL