Download - The Mobile Industry & Ecosystem (March 2010)
the mobilemarket
S h a n e W i l l i a m s o ns h a n e @ m o b i l e m o n d ay syd n e y. c o m0 4 1 4 9 8 7 3 9 3Tw i tte r : @ s h a n e w i l l i a m s o nB l o g : s h a n e w i l l i a m s o n . s p a c e s . l i v e . c o m
mobile worldwide
2005 2006 2007 2008 2009
$-
$200,000,000,000
$400,000,000,000
$600,000,000,000
$800,000,000,000
$1,000,000,000,000
$1,200,000,000,000
$1,400,000,000,000
$1,600,000,000,000
Fixed Telephony Mobile Services Data & Internet
global telecom services market
iDate “Mobile 2010 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr
over 4.6 billion active mobile subscriptionsJan 2010
825 million registered
automobiles
1.2 billion PCs in use
* Includes laptops, netbooks etc.
1.6 billion TV sets in use
1.7 billion internet users
1.8 billion unique holders of credit cards
1.4 Billion
1.5 Billion1.7 Billion
1.1 Billion
825 Million
over a billion new mobiles are sold
annually
Alex Sinclair, Chief Technology & Strategy Officer
GSMA15th February 2010
“We expect to see up to 50 billion connected devices over the next
15 years……”
8%
25%
44%
11%
12%
North AmericaEuropeAsia-PacificLatin AmericaAfrica & Middle East
mobile customers by region
iDate “Mobile 2009 - Mobile Markets & Trends, Facts & Figures” http://www.idate.fr
In 59 countries mobile penetration has exceeded 100%
replacementcycle
3.5 years
12 months
Vs
mobiles vs. fixed line
Vs
Canon
NikonSony
Olympus
Panasonic
Apple
Fu-ji-
film
KodakNokia
Samsung Other
top 10 upload devices to flickr 2008
top upload devices to flickr 2009
mobileaustralia
in australia….
17.8 million mobile users
13.6 million 3G mobiles
5.6 million smartphones
2.5 millionmobile broadband
24.5 million mobile
subscriptions
in Australia one in five mobile phone users are
business users
Mobile email remains the most popular business application mobilised by 53% of corporate Australia
SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey
Location Based Services
Sales & Field Force Automation
Fixed to Mobile Convergence
Messaging & Collaboration
BUSINESSMOBILE
the smartphone revolution
smartphonevs
featurephone
Nokia Samsung Sony Ericsson MotorolaLG Apple Others
Gartner Worldwide Mobile Phone sales 2009
global mobile sales 2009
leading smartphone manufacturersin 2009?
nokia rim apple
80M 34M 24M
nokia rim apple
leading smartphone operating system in 2009?
80M34M
24M15M
6M2009 smartphone operating system market share
windows phone 7 series
meet the mid
microsoft“courier”
the mobile ecosystem
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
DEVICE MANUFACTURERSSOFTWARE DEVELOPERS
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
CARRIERS
DEVICE MANUFACTURERSSOFTWARE DEVELOPERS
ON DECK OFF DECK
mobile phone companies
Average Revenue Per User (ARPU)
subscribers
churn
australian mobile customers
australian mobile customers
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
TEXTAUDIO
CARRIERS
DEVICE MANUFACTURERSSOFTWARE DEVELOPERS
IMAGE
ON DECK OFF DECK
SMS MMS
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
DEVICEAGPS
WiFiBLUETOOTH
TEXTAUDIO
CARRIERS
DEVICE MANUFACTURERS
HSDPA+
SOFTWARE DEVELOPERS
CAMERA
IMAGE3G
COMPASS
VIDEO CALL DATAVOICE CALL
ON DECK OFF DECK
LTE WIMAX
ACCELEROMETER
SMS MMS
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
DEVICEAGPS
WiFiBLUETOOTH
TEXTAUDIO
DEVICE OPERATING SYSTEM
CARRIERS
DEVICE MANUFACTURERS
HSDPA+
SOFTWARE DEVELOPERS
CAMERA
IMAGE3G
COMPASS
VIDEO CALL DATAVOICE CALL
ON DECK OFF DECK
LTE WIMAX
ACCELEROMETER
SMS MMS
APPLICATIONS
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
DEVICE
USER INTERFACE
AGPS
WiFiBLUETOOTH
TEXTAUDIO
DEVICE OPERATING SYSTEM
CARRIERS
DEVICE MANUFACTURERS
HSDPA+
SOFTWARE DEVELOPERS
CAMERA
IMAGE3G
COMPASS
VIDEO CALL DATAVOICE CALL
ON DECK OFF DECK
LTE WIMAX
ACCELEROMETER
SMS MMS
APPLICATIONS
PORTALS
CONTENT AGGRAGATORS
CONTENT CREATORS
CONTENT LICENCEES
DEVICE
USER INTERFACE
AGPS
WiFiBLUETOOTH
TEXTAUDIO
DEVICE OPERATING SYSTEM
CARRIERS
DEVICE MANUFACTURERS
HSDPA+
SOFTWARE DEVELOPERS
CAMERA
IMAGE3G
COMPASS
VIDEO CALL DATAVOICE CALL
ON DECK OFF DECK
LTE WIMAX
ACCELEROMETER
device ecosystems
CONVERGENCE
satellite
GPS
Assisted GPS (AGPS)
2m to 10m
device based – 2D codes
google goggles?
google goggles(android)
SAMSUNG BEAM(Android)
device based – networks
e.g.: bluetooth / wifi
bluepulse
www.bluepulse.com/
nearfield
communications(nfc)
“osaifu-keitai”
biometrics
digital deposit of cheques with
mobile camera
scanning credit cards via mobile (Squareup)
http://www.tonchidot.com/
http://layar.eu/
Displaying real time digital information on top of reality though the camera of the mobile phone.
arhrrrrr
“sixth sense”
“sixth sense”
85% of users find mobiles too difficult
Thank you
Shane [email protected] 987 393Twitter: @shanewilliamsonBlog: shanewilliamson.spaces.live.com