Download - The Mission Driven Startup
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@nilanp
THE MISSION DRIVEN STARTUP
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@nilanp
HOW BUILDING YOUR CULTURE
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@nilanp
AROUND YOUR CAUSE
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@nilanp
CREATES A PRODUCT
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@nilanp
THAT GROW ITSELF
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FIRST INTRODUCTIONS
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@nilanp
INTROS
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@nilanp
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WHAT IS A MISSION DRIVEN
STARTUP ?
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WHAT IS A MISSION DRIVEN STARTUP ? MISSION DRIVEN GROWTH
MISSION DRIVEN VALUES MISSION DRIVEN CULTURE MISSION DRIVEN METRICS
MISSION DRIVEN OUTCOMES
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DEFINITION
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ALL STARTUPS START BY SOLVING A PROBLEM
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TRANSFERWISE WAS STARTED TO SOLVE A PROBLEM
@nilanp@nilanp
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IN OUR CASE A PERSONAL PAIN POINT HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN
THE ENTIRE INDUSTRY, WHICH LACKED ANY NATURAL FORCE OF IMPROVEMENT OR MOVE
TOWARDS RESOLUTION. — KRISTO KÄÄRMANN & TAAVET HINRIKUS @nilanp@nilanp
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@nilanp
PROVE IT
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@nilanp
“We will ask the FCA to ensure that nobody uses misleading terms such as ‘free’ and ‘0% commission’ when fees are hidden in the rates being charged”
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@nilanp
PROJECT ROBIN HOOD
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@nilanp
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@nilanp
WHY DO WE NEED TO GO TO SUCH EXTREMES ?
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@nilanp
A BANK COULD HAVE STARTED TRANSFERWISE AT ANY POINT IN THE
LAST 100 YEARS
@nilanp
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@nilanp
BUILDING TRUST IN AN INDUSTRY THAT HAS SYSTEMICALLY ERODED IT
REQUIRES EXTREMES
@nilanp
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@nilanp
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@nilanp
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MISSION DRIVEN GROWTH
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@nilanp
EVANGELISM IS THE BIGGEST DRIVER OF GROWTH
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WE BELIEVE WE CAN CREATE EVANGELICAL CUSTOMERS
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SO WHY DO PEOPLE RECOMMEND OUR PRODUCT ?
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RATIONALRATIONAL EMOTIONAL
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RATIONALPRODUCT BRAND
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RATIONALSPEED CONVENIENCE PRICE COVERAGE
BRAND
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TO ACHIEVE ADVOCACY YOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE
BETTER THAN THE ALTERNATIVE
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BUT DON’T DO THIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD
DESERVES IT
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RATIONALSPEED CONVENIENCE PRICE COVERAGE
BRAND
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@nilanp
PEOPLE DO NOT TALK ABOUT MONEY TRANSFER IN THE PUB
@nilanp
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@nilanp
GIVE YOUR CUSTOMERS STORIES TO TELL
@nilanp
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@nilanp
INSPIRE PEOPLE WITH YOUR CAUSE AND YOU WILL CREATE A MOVEMENT BIGGER
THAN YOUR STARTUP
@nilanp
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You can’t copy that !
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MISSION DRIVEN CULTURE
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@nilanp
OBJECTIVE : INSPIRE PEOPLE WITH THE MISSION
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@nilanp
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WE WORK IN AUTONOMOUS INDEPENDENT TEAMS THAT
FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR
CUSTOMERS AND DRIVE OUR GROWTH
@nilanp@nilanp
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@nilanp
THE CURRENCIES TEAM WORKS ON LAUNCHING NEW CURRENCIES
@nilanp
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@nilanp
IT IS AUTONOMOUS & INDEPENDENT
@nilanp
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Currencies Operations Verification Conversion Experience Virality Marketing
@nilanp
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MISSION DRIVEN VALUES : CUSTOMERS > TEAM > EGO
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@nilanp
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@nilanp
WEAK PRODUCT OWNERSHIP
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@nilanp
EVERY PART OF THE PRODUCT IS OWNED
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@nilanp
ANY TEAM CAN CHANGE ANY PART OF THE PRODUCT
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@nilanp@nilanp
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MARKETING
PRODUCT
@nilanp@nilanp
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WHAT HAPPENS WHEN YOU HAVE DISAGREEMENTS ?
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@nilanp
ACCOUNT PAGE PIC
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@nilanp
ACCOUNT PAGE PIC
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TITLE TEXT
@nilanp
FOCUS ON CUSTOMERS
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MISSION DRIVEN METRICS
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@nilanp
#HAPPYCUSTOMERS
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@nilanp
#UNHAPPYCUSTOMERS
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MISSION DRIVEN METRICS - NPS
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Would you recommend us to your friends?
1 2 3 4 5 6 7 8 9 10
Detractors Neutral Promoters
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Would you recommend us to your friends?
1 2 3 4 5 6 7 8 9 10
Detractors Neutral Promoters
Total
Promoters - Detractors
= NPS
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If promoters > detractors you WILL
grow
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N.B. This is fucking hard.
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It works ! (But barely)
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It works ! (But barely)
It works withno significant issues !
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It works ! (But barely)
It works withno significant issues !
It works. Wow that was slick
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It works ! (But barely)
It works with no significant issues !
It works. Wow that was slick
You’ve just blown my socks off that was fucking incredible
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MISSION DRIVEN OUTCOMES
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ONWARDS@nilanp