Engaging Content The Missing Ingredient on 99% of Car Dealer Websites
JD Rucker
Director of New Media
April 10, 2013
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Presenter
If you have questions during
the presentation, please
submit them using the
“Questions” feature
Questions will be answered
at the end of the webinar
JD Rucker
Director of New Media
April 10, 2013
Engaging Content: The Missing Ingredient on 99% of Car Dealer Websites
Why Do You Need a Powerful Website?
[Insert boring statistic that nobody
needs to hear]
[Blah blah blah blah blah… get them to
the inventory]
What Makes a Website Powerful?
[Insert more boring statistics pointing out
the obvious]
How Do We Get Them to the Inventory?
Now we’re getting somewhere… • Traffic comes from various sources,
including search, social, 3rd party sites, and advertising.
• Advertising is budget based and has only a little to do with your actual website.
• Marketing is effort and strategy based and has everything to do with your website.
How Do We Get More Traffic?
• Speed kills • Shiny bouncy balls kill • Lack of information kills • Too much information kills • Antiquated optimization
practices kill heartlessly with fire and leave your traffic lying there in the ashes
How Do Vendors Kill Website Traffic?
[Insert heartfelt plea to get out of
automation and adopt real content]
What Can You Do To Control Your Own Destiny?
• Content wasn’t always king… • Links are not dead… • Social signals won’t be easily
manipulated for long… • People like helpful businesses… • People don’t like to be
manipulated… • The internet is about experts…
Why is Content So Powerful?
Tip 1: Be The Authority
Tip 2: Look to the Future
Tip 3: Focus on the Local Area
Tip 4: Help Others
The harder you try to beat Google, the harder it will
be to rank on Google.
[Insert bear chasing a group of people.]
Tip 5: Don’t Focus on Search Because….
What sort of content would you want to post?
How to get it out there,
time permitting.
Time Check and Exercise
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