Download - the master strategist
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Napoleon:
The Master Strategist
By Nisha Hariyani
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Introduction
• The modern era trade could be called the “warfare”. Of business people as they maneuver for increased revenues on the battle field of commerce.
• Winning the business war could depend upon many factors such as– Focus in creating a plan– Flexibility– Good people skills & equipment– A good leader
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Napoleon
• Napoleon Bonaparte used these factors to win his battles.
• Napoleon’s “la Grande Armee”
• This case correlates napoleon's warfare strategies with modern era business situations.
• Napoleon provides several insights to corporate strategist and today’s managers
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Pedagogical objectives
• To link the N warfare Strategies vis a vis modern era strategies
• To discuss the concept of strategic leadership
• To analyze innovation strategies and first mover advantage
• To understand flanking movements of offensive strategy
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Napoleon: the Master Strategist
• “You must not fight too often with one enemy; or you will teach him all your art of
war”
Napoleon always believed in attack, speed maneuver and surprise
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The Napoleon Story
• Born on 15th aug 1769, on island of Corsica
• In his childhood, every morning before goin to school, he was given a piece of white bread. He used to give it to a soldier in exchange for a piece of coarse brown bread. When asked why??
• Napoleon replied “if I am going to be a soldier I must get used to eating soldier’s bread”
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Napoleon’s Military Life & Strategies
• In 1784 he was admitted at a military school in paris
• In 1793, Corsica declared independence but napoleon broke all ties with his home town and remained loyal to France
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Leadership
• He was considered as masterful soldier, an excellent administrator and a brilliant individual in the history.
• Napoleon adopted a strategy of “divide & surprise:
• He use to practice this by dividing and surprise enemy at battle field
• Napoleon’s behavior boosted spirits of soldiers
• His leadership skills changed a weak army into a brave one
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Leadership & management Lessons
• He made sure that his army were well trained and before every battle he set on a very high level morale for his troops
• He knew how to speak to the soul• He mentioned that “men are moved by two
levers only: Fear & Self Interest• He started giving material rewards &
promotions• He used deliberate conceited measures to
bend men to his will
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Surprise the Enemy
• In march 1798, the French army started assembling along the English channel coast awaiting planned invasion
• But quick inspection of the preparations he realized that his army is not strong enough to fight them.
• He suggested a new plan to strike at Britain's source of wealth and her sea trade.
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Napoleon sought the weakest point of the enemy’s lines and threw all his strength against
that point at the decisive moment
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Advantage through Innovation
• “strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never” – Napoleon
• In comparison to European army Naoleon army traveled faster due to his great logistic sense. Increasing his army’s speed
• Which helped them implement tactics faster then enemy
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• Napoleon mentioned – “an army marches on its Stomach”
• To properly execute his plans he managed to take the local people’s help to supply him provisions
• He created a network of skilled and mastered man to provide him the fastest and most flexible logistics support
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Napoleon victories depended on his personal leadership and his
tactical innovations
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• Napoleon introduced a new era of wars of maneuver and made use of these
innovations to the greatest possible advantage.
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“I see only one thing, namely the enemy’s main body. I try to crush it, confident that secondary matters will then settle themselves”
Napoleon Bonaparte