Download - The M book
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�e M Bookwhat you see is what you create
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This book is based on a personal experience through
Your tool fora better marketing
and a bunch of professional marketing strategies fromc
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Your tool fora better marketing “Innovation needs
time, place & snaps of ideas”
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“Your imaginationis a second life where
you can live and shape it as you want”
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“A notebook and a penare best for organising
your thoughts”
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“All marketers are liers,but if you communicatethe inner of the Goldencircle “the why” you are
not one of them”
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“A marketing plan is thelast plan to prepare
and the First oneto execute”
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“Passion is what peopleseek...showcase it”
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“A customer is alwaysa person, treat him like
one”
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“Your mind is muchmore brilliant than
you can ever imagine”
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“Brainstorming is a cooltool to get new ideas”
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to prepare a�e StepsMarketing Plan
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messageto communicate
Strategyto use
the thetimeline
to �ecute to follow
the theinstructions
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messageto communicate
the
using the GTCM on 3 phases
Goal Target channel message
Anal�eUnderstand Create
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Understand
Understand your entityUnderstand your projectcreate the project’s visionthe contribution of the project to your entitySet your goals from the project
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Anal�e
set your general stakeholderschoose your specific target forthe projectwrite down all the possible socialnetworks and mediachoose the most effective channelsfastest and simplest to communicate your message to your chosen target
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Create
Gather thoughts and keywordsbrainstroming is best to havefaster and better resultscreate as many as possible of themessageschoose the most appropriate languageat this stage, don’t think about graphic design
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Strategyto use
the
using the Customer Flow
Attract convert close showcase
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Attract
on two levels
OutboundinboundVIRTUALENGAGEMENT
PHYSICALENGAGEMENT
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inboundVIRTUALENGAGEMENT
Social Network Mediause the most effective ones they are eager for newsuse personal blogs for better credibility sending press releases can be very helpful
they are everywhere!!!hootsuite is a good tool
for social network management
TELEVISIONRADIO
NEWSPAPERSWEBMAGAZINESCAMPUS RADIOS
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OutboundPHYSICALENGAGEMENT
FOR THIS TYPE OF MARKETING, you have to go tothe target and try to convince him/her
POSTERS
FLYERS STANDS
BANNERST-SHIRT
WALLS
Make It Attractive
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Convert
Convert Visitors to Leads
always include a call-to-actionusually a link to the registration form
follow up with the conversion rateto figure out the best strategies
include the call-to-action in your landing pages in an attractive way
make it clear for the next steps
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Cl�e
Call Your Leads For �e N�t Stepdon’t keep your leads waiting too long
else they will turn into detractors
don’t forget to include a space where visitorscan put their contact information
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Showcase
Showcase �e Impact Brought ByYour Project On Your Participants
During the Project After the ProjectLIVE STREAMING
MICRO EXPERIENCESDOCUMENTARY
ARTICLESTESTEMONIALS
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TIMELINEto �ecute
the
�e �meline of your Marketing Campaign
Backward
using two tools
planning Taskmanagement
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Backward Planning
start from the day of realisationof the project and go back
always leave a time lapse for thepromotional materials to be ready
at least one week before the the realisation
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Task Management
Task
always start with the main tasks and divide theminto sub-tasks
Description Responsible DeadlineEstimated �me of Work
PrioritySub-Task
priorities can always tell you where to start
always tell the responsible of the task todetermine the estimated time of work to finish
the task, then argue with him/her
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instructionsto follow
the
Put Clear Instructions To Follow
Social NetworkLINKS TO SHARE
HASHTAG TO USEMESSAGES TO WRITE
PHOTOS TO USETIME TO SHARE
MediaPRESS RELEASE TO SEND
CLEAR MEDIA TARGETING
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“Imagination is a Second Life”
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“All Big Campaigns Were Once Small Ideas”