Download - The Letters of Google's Alphabet
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The Lettersof Google's
Alphabet
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In August, Googlerestructured itsorganization to becomea holding company withseveral differentbusinesses.
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The new company iscalled Alphabet.
Image source: Flickr/tiffany terry
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Eric Schmidtwill serve as
ExecutiveChairman.
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Larry Page willserve as CEO.
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Sergey Brinwill act asPresident.
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Ruth Porat willserve as CFO.
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The businesses insideAlphabet include ...
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The businesses insideAlphabet include ...
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The businesses insideAlphabet include ...
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The businesses insideAlphabet include ...
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The businesses insideAlphabet include ...
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The businesses insideAlphabet include ...
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The businesses insideAlphabet include ...
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Sundar Pichaiis the new
Google CEO.
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And stillincludes several
businesses within it.
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Here's the whole structure
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But why the majorrestructure in the first
place?
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1 Reason is that it givesinvestors some moreinsight into how muchGoogle's moonshots
actually cost.
Image Source: Flickr/Kenneth Hagemeyer
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It gives Google's projects alot more flexibility as well.
Image Source: Flickr/Kenneth Hagemeyer
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But breaking down thecompany into many
different subsidiariesalso reduces the liability
of any one project.
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So, if a self-driving car
causes a hugeaccident...
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All the other Alphabetbusinesses are shielded
from any legal fallout.
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So, it's a good move tomake investors happy,and the CEO's of eachsubsidiary business
even happier.
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