Download - The Lean Brand: Brand ≠ Bullshit
BRAND ≠ BULLSHIT
@BrantCooper
#TheLeanBrand@JeremiahGardner
BRAND?WHAT IS A
t#TheLeanBrand @JeremiahGardner
A BRAND IS A RELATIONSHIP
t#TheLeanBrand @JeremiahGardner
ONE DIRECTION
LOGO, PALETTE, PROMISE
BRAND GENIUS
CONVENTIONALBRANDING
DOWNSTREAM
MANAGED BY
t#TheLeanBrand @JeremiahGardner
VALUEt#TheLeanBrand @JeremiahGardner
BRAND, MEET LEAN
t#TheLeanBrand @JeremiahGardner
t#TheLeanBrand @JeremiahGardner
INNOVATION
EXPERIMENTATION
VALIDATED LEARNING
LEANBRAND
THROUGH
MANAGED BY
“A ‘STARTUP’ IS A COMPANY THAT IS CONFUSED ABOUT - 1. WHAT ITS PRODUCT IS. 2. WHO ITS CUSTOMERS ARE. 3. HOW TO MAKE MONEY.”
~ Cuddly Bear (AKA Dave McClure)
t#TheLeanBrand @JeremiahGardner
BRANDING LEADS THE WAY EXISTING MARKET PROBLEM WELL UNDERSTOOD INNOVATION IMPROVES DIFFERENTIATION INCREMENTAL CHANGE
PRODUCT LEADS THE WAY UNKNOWN / NEW MARKET
PROBLEM NOT WELL UNDERSTOOD INNOVATION IS DRAMATIC
RADICAL CHANGE
INN
OVA
TIO
N S
PEC
TRU
M
WHERE ARE YOU?
t#TheLeanBrand @JeremiahGardner
VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM
ORGANIZATION: PERSONA SEGMENT: DATE:
AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE
ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
Result:
Organization Action Audience Action
Result:
Version 1.0 | Copyright © 2014 Moves The Needle| All Rights Reserved | www.MovesTheNeedle.comFrom The Lean Brand | LeanBrandBook.com | #TheLeanBrand
Brant Cooper & Jeremiah GardnerDESIGNED BY:
VALUE STREAM
From The Lean Entrepreneur (Brant Cooper & Patrick Vlaskovits)t#TheLeanBrand @JeremiahGardner
HYPOTHESIS–DRIVENDEVELOPMENT
t#TheLeanBrand @JeremiahGardner
If we do X, Y% of people will behave in way Z.
t#TheLeanBrand @JeremiahGardner
t#TheLeanBrand @JeremiahGardner
MINIMUM VIABLE BRAND
t#TheLeanBrand @JeremiahGardner
t#TheLeanBrand @JeremiahGardner
t#TheLeanBrand @JeremiahGardner
INNOVATION =
t#TheLeanBrand @JeremiahGardner
http://leanbrandbook.com
FREE ARTWORK, CASE STUDIES, FREE CHAPTER
http://leanbrandlab.com
EVENTS, WORKSHOPS & LAB APPLICATION
GOODBYE, OLD-SCHOOL BRANDING.
HELLO, INNOVATION#TheLeanBrand @JeremiahGardner
