Transcript
Page 1: The Latino Vote In 2016

Surprising Sentiments on Issues and CandidatesA survey of 1,300 Latino registered voters nationwide, conducted in collaboration with

with Burson Latino, the U.S. Hispanic practice of Burson-Marsteller,Research Now, New American Dimensions and the Center for Multicultural Science.

REPUBLICAN CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT

MARCO

TED DONALD

DEMOCRATIC CANDIDATES LATINO REGISTERED VOTERS INTEND TO SUPPORT

HILLARY

61%

BUT, LET’S NOT FORGET INDEPENDENT VOTERS.Registered Latino independent voters lean heavily toward Democratic candidates ,

while 21 percent of this segment is stil l undecided.

The top issues among latino voters?

And what’s at the bottom?

EDUCATION

ABORTION

GAY MARRIAGE

LEGALIZATION OFMARIJUANA

Latinos consistently rank economic issues as HIGHER in importance than immigration issues.

About Burson-Marsteller Burson-Marsteller, established in 1953, is a leading global strategic communications and public relations firm. It provides clients with strategic

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21%

ECONOMY

30%

undecided

the latino vote in 2016:

19% 19%

TRUMP

RUBIO

CRUZ CLINTONBERNIE

SANDERS

26%

HILLARY CLINTON 23%

UNDECIDED 21%

MARCO RUBIO 8%

BERNIE SANDERS 25%

TED CRUZ 5%

DONALD TRUMP 7%

AND WHAT DO LATINOS THINK ABOUT BORDER CONTROL AND IMMIGRATION?

IMMIGRATION POLICY U.S.-MEXICO BORDER WALL CONSTRUCTION

JOB CREATION

JOB SECURITY

THE ABILITY TO RECEIVE A RAISE

Democrats Independents Republicans

Democrats

Democrats Republicans Independents

Republicans Independents

86% 73% 52%

Democrats

Independents

83%

68%

Republicans

54%

terrorism

81% 91% 77%

Climate change / global warming

87% 85% 78%79%

41%62%Democrats

RepublicansIndependents

to Hispanic votersimportanceOther issues of

50%

28%

23%

50%

42%

33%

SOCIAL ISSUES, SUCH AS

DEMOCRAT REPUBLICAN

86%89%

Health Insurance Coverage for All

The Environment

social security system

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