

the iPhoneography movement
Wednesday, September 25, 13

Silvio Gulizia
• geek, nerd and iPhoneographer
• journalist and blogger
• www.silviogulizia.it @silviogulizia
• medium.com/iphoneography-lab
Wednesday, September 25, 13

Wednesday, September 25, 13

iPhone + photography
Wednesday, September 25, 13

Origins
Wednesday, September 25, 13

Origins
• 1990: phones with camera
Wednesday, September 25, 13

Origins
• 1990: phones with camera
• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)
Wednesday, September 25, 13

Origins
• 1990: phones with camera
• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)
• 2007, May: Flickr group Photos Taken With an Apple iPhone
Wednesday, September 25, 13

Origins
• 1990: phones with camera
• 2007, January: Apple iPhone (2MPX, no flash, no optic zoom, no autofocus)
• 2007, May: Flickr group Photos Taken With an Apple iPhone
• 2007, September: iPhoneography.com
Wednesday, September 25, 13

Milestones
Wednesday, September 25, 13

Milestones• 2008, July: App Store
Wednesday, September 25, 13

Milestones• 2008, July: App Store
• 2009: Pixels at an exhibition
Wednesday, September 25, 13

Milestones• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
Wednesday, September 25, 13

Milestones• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
• 2011: iPhone 4 is the most used camera on Flickr
Wednesday, September 25, 13

Milestones• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
• 2011: iPhone 4 is the most used camera on Flickr
• 2011: Damon Winter won 3rd prize at Pictures of the year international
Wednesday, September 25, 13

Milestones• 2008, July: App Store
• 2009: Pixels at an exhibition
• 2010: first iPhoneography show
• 2011: iPhone 4 is the most used camera on Flickr
• 2011: Damon Winter won 3rd prize at Pictures of the year international
Wednesday, September 25, 13

Wednesday, September 25, 13

Through My EyeNot Hipstamatic’s
Wednesday, September 25, 13

Definition
Wednesday, September 25, 13

Definition
• The art of taking photos with an Apple iPhone - Evans
Wednesday, September 25, 13

Definition
• The art of taking photos with an Apple iPhone - Evans
• The art of taking, editing and sharing photos with an Apple iPhone - Yawnick
Wednesday, September 25, 13

Art
Wednesday, September 25, 13

Art
• The expression or application of human creative skill and imagination, typically in a visual form, producing works to be appreciated primarily for their beauty or emotional power. - Google.com
Wednesday, September 25, 13

Wednesday, September 25, 13

Eyenology
Wednesday, September 25, 13

Eyenology
• Pictures, regardless of how they are created and recreated, are intended to be looked at. This brings to the forefront not the technology of imaging, which of course is important, but rather what we might call the eyenology (seeing). - Cartier-Bresson
Wednesday, September 25, 13

Why the phone
Wednesday, September 25, 13

Why the phone
• Using a phone has brought my attention less to the craft and more to what I am photographing and why. So, the question becomes not where I see the phone taking my work, but where the work will take me. - Michael C. Brown
Wednesday, September 25, 13

Why the iPhone
Wednesday, September 25, 13

Why the iPhone
• Macs
Wednesday, September 25, 13

Why the iPhone
• Macs
• apps
Wednesday, September 25, 13

Why the iPhone
• Macs
• apps
• creativity tools
Wednesday, September 25, 13

Why the iPhone
• Macs
• apps
• creativity tools
• niche
Wednesday, September 25, 13

Why the iPhone
• Macs
• apps
• creativity tools
• niche
• Instragram
Wednesday, September 25, 13

Why the iPhone
Wednesday, September 25, 13

Why the iPhone• The difference between iPhoneographers
and the rest of the photography genres lies in the thousands of photo apps that allow us to process and share our art using only an iPhone. You can’t do that with a Nikon or a Canon. The Android market is growing, but lacks the sheer number of photo apps and many of the best photo apps are iOS only. - Yawnick
Wednesday, September 25, 13

iPhoneography vs Instagram
Wednesday, September 25, 13

iPhoneography vs Instagram
• 2012, March: Instagram moved to Android, iPhoneographers moved away
Wednesday, September 25, 13

iPhoneography vs Instagram
• 2012, March: Instagram moved to Android, iPhoneographers moved away
• 2012, August: The iPhoneographers Network
Wednesday, September 25, 13

iPhoneography vs Instagram
• 2012, March: Instagram moved to Android, iPhoneographers moved away
• 2012, August: The iPhoneographers Network
• 2012, September: Instagram banned #iPhoneography
Wednesday, September 25, 13

Art vs filters
Wednesday, September 25, 13

Art vs filters
• iPhoneography is a photography movement
• Instagram is... Facebook for photos
Wednesday, September 25, 13

iPhoneography
Wednesday, September 25, 13

iPhoneography
traditional
Wednesday, September 25, 13

iPhoneography
traditional
filters based
Wednesday, September 25, 13

iPhoneography
traditional
filters based
mobile art
Wednesday, September 25, 13

Wednesday, September 25, 13

Traditional
Wednesday, September 25, 13

Traditional• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)
Wednesday, September 25, 13

Traditional• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)
• photo retouch (Photoshop, Filterstorm, Photogene, Photoforge)
Wednesday, September 25, 13

Traditional• shooting apps (Pureshot, Camera Pro,
Camera +, 645 PRO, Hipstamatic, VSCO Cam, MPro, Hueless, Pro HDR, Vivid HDR)
• photo retouch (Photoshop, Filterstorm, Photogene, Photoforge)
• less sharing (EyeEm, Flickr, niches as Juxt, IPA, Mobitog)
Wednesday, September 25, 13

Wednesday, September 25, 13

Filters based
Wednesday, September 25, 13

Filters based
• shooting is less important (Apple Camera, Camera+, Camera Awesome)
Wednesday, September 25, 13

Filters based
• shooting is less important (Apple Camera, Camera+, Camera Awesome)
• filters apps (Color Splash, Moku Hanga, Glaze, Etchings, Dynamic Light, Snapseed, SwankoLab, Noir, Camera Bag, Mextures, DistressedFX...)
Wednesday, September 25, 13

Filters based
• shooting is less important (Apple Camera, Camera+, Camera Awesome)
• filters apps (Color Splash, Moku Hanga, Glaze, Etchings, Dynamic Light, Snapseed, SwankoLab, Noir, Camera Bag, Mextures, DistressedFX...)
• sharing via Instagram
Wednesday, September 25, 13

Wednesday, September 25, 13

Wednesday, September 25, 13

Mobile art
Wednesday, September 25, 13

Mobile art• basic camera replacement app
Wednesday, September 25, 13

Mobile art• basic camera replacement app
• editing with lots of different apps (all they can buy)
Wednesday, September 25, 13

Mobile art• basic camera replacement app
• editing with lots of different apps (all they can buy)
• combining apps (Blender, Juxtaposer, Filterstorm...)
Wednesday, September 25, 13

Mobile art• basic camera replacement app
• editing with lots of different apps (all they can buy)
• combining apps (Blender, Juxtaposer, Filterstorm...)
• storytellers
Wednesday, September 25, 13

Mobile art• basic camera replacement app
• editing with lots of different apps (all they can buy)
• combining apps (Blender, Juxtaposer, Filterstorm...)
• storytellers
• sharing in niche community
Wednesday, September 25, 13

Photo sharing
Wednesday, September 25, 13

Photo sharing
• Instagram, EyeEm, Starmatic, Mobitog, iPhone Art, Oggl...
Wednesday, September 25, 13

Photo sharing
• Instagram, EyeEm, Starmatic, Mobitog, iPhone Art, Oggl...
• Flickr group like Lifeinlofi, the App Whispherer, Mobitog, iPhonephotographyschool, iphoneographycentral.com...
Wednesday, September 25, 13