(Go and see)
INCREMENTAL INNOVATION
LATERAL INNOVATION
INCREMENTAL INNOVATION
DISRUPTIVE INNOVATION
LATERAL INNOVATION
INCREMENTAL INNOVATION
1995
DISRUPTIVE INNOVATION
LATERAL INNOVATION
INCREMENTAL INNOVATION
2008
DISRUPTIVE INNOVATION
LATERAL INNOVATION
INCREMENTAL INNOVATION
DISRUPTIVE INNOVATION
LATERAL INNOVATION
INCREMENTAL INNOVATION
2008
DISRUPTIVE INNOVATION
LATERAL INNOVATION
INCREMENTAL INNOVATION
�9
!
★Accelerated feedback and validation
★Replace customer proxy...
with customer insight + validation
customer focussed
★A new way of discovering fresh ideas
What did we do, then?
�12
go and ask / go and see
�13
�14
You will never find anything, unless you’re looking for something. - Dave Gray
�15
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Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u
�15
go and see (divergent)
Image h)p://bit.ly/10eqhxV
Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u
�15
co-design (emergent)
★Let go of the design
★Explore with customers
★Sketch collaboratively
!
go and see (divergent)
Image h)p://bit.ly/10eqhxV
Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u
�15
co-design (emergent)
★Let go of the design
★Explore with customers
★Sketch collaboratively
!
KJ Analysis (convergent)
★ ‘Affinity Diagramming’
★Make connections
★ Identify themes
go and see (divergent)
Image h)p://bit.ly/10eqhxV
Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u
�15
co-design (emergent)
★Let go of the design
★Explore with customers
★Sketch collaboratively
!
KJ Analysis (convergent)
★ ‘Affinity Diagramming’
★Make connections
★ Identify themes
Prototyping (convergent)
★ Construct hypotheses
based on insights
★Explore in low fidelity
★Test your hypothesis with customers
go and see (divergent)
Image h)p://bit.ly/10eqhxV
Image h)p://bit.ly/10epX25 Image h)p://bit.ly/12HUerx Image h)p://bit.ly/13ZWo1u
�16
�19
�20
One in five feel ‘ashamed’ or ‘dumb’
58% worry about being financially exposed
43% feel ‘powerless’
Around 1 in 2 Australians worry about whether they will have enough to retire on
Almost 1 in 2 find super complicated
More than 1 in 4 have no idea what their super balance is
Super is complicatedBreak it down into simple enjoyable steps
I’ll never have enough to retire Show that small actions will affect their future
I get no benefits from my super Provide immediate rewards to positive actions
�29Learning to do our own user testing
Points contribute to your score
Quest - to build your home
Badges, role-play, unfolding story
Unpredictable reinforcement
Real-world rewards
Behavioural change & financial literacy
Removed some of the game mechanics
House metaphor sneaks back in...
What’s with the points?
Account CreaGon
Supply TFN
Tell Employer
IniGate Rollover
Update Beneficiaries
Origina+on 2 weeks 1 year 2 years 3 years
Lifestyle Planning
Download Annual Statement
TransacGon History
TransacGon check-‐in
ReGrement Planning
Tell Employer (New Job)
Lifestyle Planning
ReGrement Planning
Lifestyle Planning
ReGrement Planning
Update Details (Moved)
TransacGon Check-‐in
1 (Logins – Not shown) 3 5 10 20 50 points
Points to move your status
A journey unfolds, one step at a time
�47
DIVERGENCE
�48
�49
CONVERGENCE
�50
