The$Internet$of$Things$$.$how$will$it$take$off?!!Aldo de Jong | Co-Founder Claro Partners & Startupbootcamp Data & IoT Accelerator!
Panel • Big Data Week • Barcelona 8 May 2014!
Intel&in&the&IoT:&Work&Session&Portland,*December*11th**–*12th,*2013*
#iot%@claropartners%
IoT$Entrepreneurship$panel$
Ferran%Gascon%Burgada,%Agrop7ma%@agrop7ma%
Angel%Garcia,%%Founding%Partner,%Lanta%Digital%Ventures%@angelgarciabcn%
Lars%Stalling,%User%Driven%Service%Innova7on,%Telefonica%Digital%@larsst%
%
moderator:%
Aldo%de%Jong,%Claro%Partners%&%Startupbootcamp%Data%&%IoT,%BCN%I%@claropartners%%
%
%
%
#iot%@claropartners%
Aldo$
NL%Rich$
USA%Megan$
UK%Elisabeth$
NL%Mwenge$
Congo%Mercè$
Spain%Some%of%our%team%members%
Sebas@an$
GER%Jiri$
Belgium%Mandy$
Lebanon%Gunes$
Turkey%Abby$
USA%
Claro%helps%corpora7ons%and%startups%to%navigate%disrup@ve$shiEs$in%society%and%business,%delivering%service$design%and%business$innova@on$
#iot%@claropartners%
Key takeaways from our 15-month exploration of the IoT"
#iot%@claropartners%
The$IoT$is$about$the$interac@on$between$Internet,$Things$and$Data$$
$
Internet"
Things"
Data"
#iot%@claropartners%
The$IoT$is$about$the$interac@on$between$Internet,$Things$and$Data$$
…$and$the$value$this$creates$for$people$and$business$
New$value$for$people$
and$business:$
Capabili7es%Services%Experiences%Business%models%%…%
Internet"
Things"
Data"
#iot%@claropartners%
“Trying(to(determine(the(market(size(of(the(Internet(of(Things(is(like(trying(to(calculate(the(market(for(plas9cs,(circa(1940.(At(that(9me,(it(was(difficult(to(imagine(that(plas9cs(could(be(in(everything.”(%I%Michael%Nelson%Professor%of%Communica7on,%Culture%&%Technology%%at%Georgetown%University%
#iot%@claropartners%
The$Internet$of$Things$is$nascent…%like%the%internet%in%1995,%the%IoT%is%just%geXng%started%01$
1.0$
Infrastructure$and$
core$hardware$
Hardware$&$Infrastructure$
Opera@ng$System$
Devices$
Services$
Hardware$&$Infrastructure$
Opera@ng$System$
Devices$
Services$
2.0$
Connected$
devices$running$
on$an$opera@ng$
system$$
3.0$
Value.added$services$&$
apps$built$on$top$of$
data$from$connected$
devices$
Hardware$&$Infrastructure$
Opera@ng$System$
Devices$
Services$
Intranets$of$Things(
#iot%@claropartners%
Internet$of$Things(
The$Internet$of$Things$is$nascent…%like%the%internet%in%1995,%the%IoT%is%just%geXng%started%01$
1.0$
Infrastructure$and$
core$hardware$
Hardware$&$Infrastructure$
Opera@ng$System$
Devices$
Services$
Hardware$&$Infrastructure$
Opera@ng$System$
Devices$
Services$
2.0$
Connected$
devices$running$
on$an$opera@ng$
system$$
3.0$
Value.added$services$&$
apps$built$on$top$of$
data$from$connected$
devices$
Hardware$&$Infrastructure$
Opera@ng$System$
Devices$
Services$
#iot%@claropartners%
#iot%@claropartners%
The%IoT%emerging%business$landscape$structures%100%value%proposi7ons%
claropartners.com$
Username:%Claro.guest.iot$Password:%iotpreview$
#iot%@claropartners%
IoT.enabled$products$&$services$can$deliver$different$experiences$
Good$Night$Lamp$
Lockitron$
Findery$
Jawbone$UP$
#iot%@claropartners%
The$IoT$will$be$built$by$many$different$players$with$many$different$
roles%02$
InternetIconnected%things%and%their%uses%will%be%so%varied%and%present%everywhere%that%the%IoT%won’t%be%the%result%of%one%single%en7ty’s%work.%
#iot%@claropartners%
The$real$value$of$the$IoT$will$not$come$from$the$technology$
itself,$but$the$services$built$on$top$and$enabled$by$it$03$
Peers$and$other$
devices$
Other$service$
providers$
Retailers$
Brands$
Brand%provides%services%
Retailer%provides%services%(camera%
rented)%
Other%appropriate%services%
Connects%with%other%users%
Prints%photos%remotely%
Sends%photos%to%friends%
#iot%@claropartners%
Hardware%&%Infrastructure%
Opera7ng%System%
Devices%
Services%
COLLABORATIVE$
CORPS.$
DEV$
Internet$of$Things$
A$significant$part$of$the$IoT$will$be$built$from$the$bo]om.
up,$by$entrepreneurship$and$experimenta@on$04$
Hardware%&%Infrastructure%
Opera7ng%System%
Devices%
Services%
CORPORATIONS$
TOP$DOWN$
PC$industry$
Hardware%&%Infrastructure%
Opera7ng%System%
Devices%
Services%CORPORATIONS$
DEV$
Mobile$industry$
#iot%@claropartners%
IoT$creators$face$mul@plied$complexity$briding$the$physical$and$$the$
digital$05$
PHYSICAL$ELEMENTS$ DIGITAL$ELEMENTS$
#iot%@claropartners%
@ClaroPartners$#iotcanvas$$
#iot%@claropartners%
Smart phone app and internet service set activity goals!get feedback on progress!Data centre that
runs website and app (e.g. Amazon)!
Bluetooth to phone!Mobile data/Wifi to internet!
Prototype!ARM Mbed devkit!!Flash memory!Microcontroller!GPS+movement sensors!LEDS+vibration!!
Prototype!3D printed PU!!TPU rubber!ABS harness!
Produce and ship from Foxconn !
Nike stores!Electronics retailers!!
App stores!Nike+ website!!
Free app!Rev. share from 3rd party apps!!!
Device $149!!!
Make you fitter!!Fic@ous$example$$
@ClaroPartners$#iotcanvas$$
#iot%@claropartners%
Explore$IoT$and$data$in$two$hands.on,$crea@ve$workshops$at$4YFN$
IoT.lab$
Crea7ng%experiences%through%the%Internet%of%Things%with%designers,%developers,%makers%and%strategists%%June%17I18,%Barcelona%in%collabora7on%with%WebVisions%
EXPLORE$1$ IDEATE$+$PITCH$2$ DEVELOP$3$ PROTOTYPE$4$ PRESENT$5$
#iot%@claropartners%
Get$involved$with$Startupbootcamp$Data$&$IoT$in$Barcelona$
%%Looking%for%startups,%corporate%partners,%mentors%and%accredited%investors:%[email protected]%
Shap
e$Refine%idea%
Shape$Refine%idea%
Build$Beta%launch%
Sell$Early%adop7on%
DEMO$
DAY$
DEMO$
DAY$
The%leading%European,%mentorIdriven,%intensive%accelerator%program%is%coming%to%Barcelona%to%build%a%program%focused%on%Smart%Data%&%Internet%of%Things%%in%partnership%with%Claro%Partners.%%
#iot%@claropartners%
Ques@ons$for$the$panel$
What%will%it%take%for%the%IoT%to%take%off?%
how%we%can%help%IoT%startups%to%be%successful?%
what%can%enablers%do%to%help%IoT%startups?%%
%
Let’s build the Next Big Thing from Barcelona… Aldo de Jong, Co-Founder!
Claro Partners: [email protected]!
Startupbootcamp Data & IoT: [email protected]!
