Catholic InternetS T O R E F R O N T S
The Internet Is Not OptionalPresented by Ian Rutherford
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
Who Am I?• Ian Rutherford, founder and President of Aquinas and
More (www.aquinasandmore.com)• Family with eleven kids and a dozen chickens living on
the prairie in Colorado• [email protected]• Blog: howtorunacatholicstore.com
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Where the market is now (the use of the Internet is not shrinking)
• Considerations before you jump on to the Internet• What you should keep doing• What steps you should take to get on-line
What are we going to talk about?
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• 70.3% of Americans from the ages of 14 and up have made at least one on-line purchase in the last year.1
Who’s using the Internet?
Catholic InternetS T O R E F R O N T S
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Who’s using the Internet?• 38% of 23-28 yo have used smartphones
to purchase. 2
• 12% have used tablets. 2
• 23% have used a game console. 2
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Ecommerce grew 15.4% in 2011 and up to 20% of all purchases could be on-line within 20 years (I think it will be sooner) 2
Who’s using the Internet?
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• 72% want to be able to look on-line to see if products are in-stock at local stores. 1
• 24% of book sales are now on-line with digital quickly becoming a huge part of the total market. 1
• 38%ofretailsalesareinfluencedbytheweb.2
• 79% of smartphone users have or would like to use location-based coupons. 2
How does this relate to your store?
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• You must consider the time involved• You can’t just make a splash and forget about it• Being on-line requires that you commit to forming
relationships with your customers• There is a learning curve
• You must consider the cost involved• Is your time worth it?• You CAN do many things on-line without tangible
costs but you may want to do paid advertising as well.
Wait! Don’t jump yet...
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• You used to:• Yellow pages – 27% decline in use over 10 years. 3
• Postcardsandfliers• Church ads
• KEEP WHAT WORKS!
Where to start - Pre-sale
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Google Places
Pre-sales, continued
https://plus.google.com/101007993103946228223/about?gl=US&hl=en-US
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Yelp
Pre-sales, continued
http://www.yelp.com/biz/aquinas-and-more-catholic-goods-colorado-springs
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Facebook• 845 million active users• 46% are over 45• 40% are between
22 and 45• 47% have incomes
between $50,000 and $99,000
Pre-sales, continued
http://www.facebook.com/aquinasandmore
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Pinterest• 21 million unique visitors• 35% are over 45• 54% are between 22
and 45• Quickly becoming a top
waytobringtraffictocompany websites
Pre-sales, continued
http://pinterest.com/aquinasandmore
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Twitter? Meh...
Pre-sales, continued
http://twitter.com/aquinasnmore
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Considerations before starting• Time to build• Time to maintain• Skills to build • Skills to maintain• Cost of an e-commerce site
Your Own Ecommerce Store
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Some Available Options• Do-it-yourself from scratch• Useaprebuiltstorethatyoufillwithproduct
• monstercommerce.com• Yahoo stores
http://smallbusiness.yahoo.com/ecommerce/• Useapre-filledstorefront
• Deeper Calling - http://deepercalling.com• Catholic Internet Storefronts
http://bit.ly/catholicstorefront
Your Own Ecommerce Store
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
In Store Changes• Again, don’t get rid of what works!• Foursquare• Email newsletters• Website Kiosk• QR codes (what’s that?)
get free QR codes at qrstuff.com ?
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Make sure that you get contact information from your customers so you can actually get them to come back
• Always put information about your on-line presence in bags and be sure to tell them about it
• Be sure to let people know that you are on-line
• Trackhowyourcustomersfindyou to make sure your marketing is working
POS considerations
4727 N Academy Blvd Ste A
Colorado Springs, CO 80918
PHONE: 1-719-495-7493
FAX: 1-719-495-7505
www.aquinasandmore.com
Name
Get one punch for every $10.00 you spend.
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FAITHFUL SHOPPER MEMBER
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
• Send email newsletters• Ask for reviews of purchases if you have a way to put
them on a website• Get a website for your store
Post visit
Catholic InternetS T O R E F R O N T S
Sponsored by howtorunacatholicstore.com
Endnotes1) http://bit.ly/MCqaVs2) http://bit.ly/SdIraX3) http://selnd.com/Nky9VQ
Questions? Suggestions?