Download - The Internet is Dead, Long Live Mobile
Long Live Mobile
1.1 billion smartphone users
1.1 billion smartphone
users
1.1 billion smartphone
users
In 2012, 24% of all online shopping on "black Friday" in the
US was done via mobiles (up from 6% two years ago
20% of Presidential fundraising came from
Mobile donations
A third of US adults now own a tablet or e-reader (up from 2% less than three years ago
Do you have a Mobile Strategy?
BRAVE NEW WORLD
"People using a smart device don't think of themselves as 'computer users,' therefore you can't use the same conventions you'd
use in developing desktop software.
Drop-.down menus and elaborate help screens just don't work on a smart device –it's more like working an ATM machine at the bank
● Build membership loyalty● Reinforce the “brand”● Increase your visibility● Increase your accessibility● Increase exposure across mobile devices● Connect you with on-the-go consumers● Generate repeat business● Enhance your social networking strategies
Why Pick Mobile?
Mobile Apps: Function offlineMobile Web Sites: Don’t
Mobile Apps: Enable Push Notifications for Direct Contact with CustomersMobile Web Sites: Don’t
Mobile Apps: Always visible on your phone’s home screenMobile Web Sites: Not always visible
Mobile Apps: Appear in the Apps StoresMobile Web Sites: Don’t
Mobile Apps: Allow full access to the phones hardwareMobile Web Sites:Don’t
Mobile Apps: Function offlineMobile Web Sites: Don’t
Mobile Apps: Enable Push Notifications for Direct Contact with CustomersMobile Web Sites: Don’t
Mobile Apps: Always visible on your phone’s home screenMobile Web Sites: Not always visible
Mobile Apps: Appear in the Apps StoresMobile Web Sites: Don’t
Mobile Apps: Allow full access to the phones hardwareMobile Web Sites:Don’t
Some Features FEATURES
Push Notifications of content Notifications of special events, launches, meetings, webinars etc One-touch access to your contact information Geo location features Fast, seamless appointment scheduling Automatic recording of your next event etc Automatic reminders Embedded QR Code Scanner Free one-on-one Chat
Mobile 101● A mobile application can
be built for all platforms: Iphone, Ipad, Android phones and tablets, Windows Tablet
● Native mobile applications are different than your website
● Information delivery is more just in time approach
Decisions:Outsource, Do it Yourself, Get
Volunteers
Contracting Out.
● Expertise to create a Professional app
● Higher volume of downloads
.
● High Cost to produce
● May need to charge endusers to cover costs
● Learn new skill● Low direct cost
● More control
.
● Learning curve Technology investment in cross platform
● Lack of human resources
● Time
Doing it yourself
● Register as a developer with Apple, Google Play, Microsoft and Blackberry.
● Cost varies per year from $25 to $99 per year● Iphone and Ipad apps require a Apple
computer with 10.7 Lion OS to upload binary files
● Can use user friendly app creation sites ie. Http://www.ibuildapp.com Etc Free with advertising or $99 per year
● Expert help● Experience● No learning
curve● Registration
with developer sites
.
● Working with other people's schedules
● Difficult to manage people
To Learn More
● Mobile Trendshttp://www.itbusinessedge.com/slideshows/show.aspx?c=87261
● Apple Developerhttps://developer.apple.com/programs/ios/
● Google Android Developerhttp://developer.android.com/index.html
● Death of the Internethttp://www.guardian.co.uk/technology/2012/dec/09/smartphones-boom-bad-for-internet