Barbara Koch (IBM) Solu6on Sales Leader Social Business &
Commerce
Katharina Perschke (Bosch Diesel Systems) Ini6a6ve Digital Transforma6on @ DS, Chief Corporate Community Manager
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Robert Bosch GmbH
Diesel Systems
3
Four business sectors Mobility Solutions
Industrial Technology
Energy and Building Technology
Consumer Goods
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Robert Bosch GmbH
Diesel Systems
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2014 key figures
è One of the world’s largest suppliers of automotive technology
Industrial Technology
Energy and Building Technology
Bosch Group è €48.9 billion in revenue
è 290,000 associates è 371,000 associates as per Sep, 2015*
Mobility Solutions
è Leading in drive and control technology, packaging, and process technology
è Leading manufacturer of security technology
è Global market leader of energie-efficent heating products and hot-water solutions
Consumer Goods
è Leading supplier of power tools and accessories
è Leading supplier of household appliances
68% share
of sales
*including BSH Hausgeräte GmbH (formerly BSH Bosch und Siemens Hausgeräte GmbH)
and Robert Bosch Automotive Steering GmbH (formerly ZF Lenksysteme GmbH).
32% share
of sales
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Bosch Connect – Facts & Figures
Diesel Systems
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190,000 users onboarded
Up to 70,000 unique users per day
27,000 communities 1,000,000 activity stream stories per month
1,000,000 profile tags 173,000 wiki pages
2,000 mobile users
Most used: Communities
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Corporate Community Management @ Bosch DS
Diesel Systems
The future of collaboration is community-based. Bosch uses the Social Business platform Bosch Connect
both internally and with external business partners.
Community Management has a positive ROT (return on invested
time).
Every beneficial community is driven by a
qualified Community Manager.
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Corporate Community Management @ Bosch DS
Diesel Systems
Community Management is a role (Junior CM), a profession (Senior and Chief CM),
and a skill and competence set.
Professional Community Management needs resources. If you really want to change the way you collaborate,
you need a qualified internal Bosch associate to make your processes and tasks fit the mechanisms and functions of a Social
Business environment.
Successful Community Management has more to do with attitude and
personal experience than trained expertise / trained knowledge.
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Corporate Community Management @ Bosch DS
Diesel Systems
Participant
Leader/Manager
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The Community Lifecycle on Bosch Connect
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Corporate Community Management @ Bosch DS
Diesel Systems
Roles of a Community Manager
Gardener
Marketer
Contacter
Participant
Organizator Leader/Manager
Moderator Conceptioner
Editor
Facilitator Analyst
Brand Ambassador
Entertainer Strategist
Community Management is maybe one of the most diversified professions
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Corporate Community Management @ Bosch DS
Diesel Systems
10
Work community-based
DS/PJ-DT | 10/27/2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
Corporate Community Management @ Bosch DS
Diesel Systems
11
How to learn to work networked-based