Pitch template

The impact of digital disruption

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Others stretchHow we workMany of our competitors have their origins in one area (digital design agency, technical integrator or business strategist) and stretch into other areas.

Consulting/strategyDesign/AgencyIntegrator/Technical

We bridge the digital divideHow we workAt Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.

Digital CreativityConsulting/strategyDesign/AgencyIntegrator/Technical

Why digital disruption will impact all our lives

What Im going to coverWhy its getting tougher in this disrupted, fast moving environmentWhat we can see just around the corner, new technologies and their possibilitiesWhy these can set us down the wrong pathsWhat we need to do as organisations not to fall into these traps but to succeed where others are failing

We have the privilege of living in the communication revolutionAnd you aint seen nothing yet.This revolution has disrupted sectors and will disrupt nation stateMy talk is about how businesses are reacting and how they can thrive in this brave new world12

Lets take a quick look at why these seismic changes are occurring, whats causing them?Where digital is creating a perfect market place, unfettered by distance, information is available

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Speed of change, not in technology but in peoples ability to put that technology to use14

Music industryFilm industryVideo rental industryPublishing industryTravel industry

In its 2016 report, IDC states that By 2020, More than 30 percent of the IT Vendors Will Not Exist as We Know Them Today. In other words, nearly one-third of todays vendors will be out of business, stripped-down shells of their former selves, or combined via mergers.

But Ill say it again you aint seen nothing yet!17

Social media policy for a country18

What Im going to cover

What we can see just around the corner, new technologies and their possibilities

You aint seen nothin yet

Pokemon ghosts22

IoT & M2M Opportunities

SignsCCTVEnergySignalsHVACInformationTemperatureLocationSecurityAir qualityLightingPersonalDirectionsNoiseFire & EmergencyHumidityMaintenanceVibrationAccess ControlGas monitoringTelecomms InfrastructureWasteMobile CommsAdvertisingWeightIoT & M2M Opportunities Travel profile

My vision of this future:I was driving home and my car pulled into my drive, but my garage door was mad with me because I parked on the street yesterday, so it wouldn't open.I left the car and went into the house (had to spend 10 minutes convincing my front door I really was me because my NFC door key didn't work because my mobile had run out of battery) and wanted a snack, except my fridge knows I'm on a diet and was speaking to my scales and knows I'm not hitting weight targets, so it won't open. My toaster isn't working anyway because it discovered my server logs and saw I was researching buying a new toaster, so it's in a permanent sulk with me. My tv wouldn't turn on because it's limiting me to television only after I've worked out. My rowing machine is beeping like mad because I haven't been on it in 7 days, and I know I have to do at least half an hour rowing before it'll tell the TV to turn on. Even once I've done that I've got to wait 2 hours until it's dinner time, when my fridge will open (only the meat and vegetableshelves) unless I manage to lose enough weight rowing that when I get on the scales I can convince the scales to tell the fridge that I've lost enough weight and deserve a snack. Exhausted and fed up, I went to bed early.The horror!!!!!26

Augmented Reality IKEA

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Physical Web / Beacons

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Physical Web / Beacons

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Modular Phone

DBS Savour

What Im going to cover

Why these can make us go wrong

Spinning Globe

Celebrate remaining in Europe

Just an address please

What Im going to cover

What do we need as organisations not to fall into these traps but to succeed where others are failing

Bridge the digital divide

At Adelphi Digital, we bridge across strategy, technical and design to deliver true digital creativity.

Digital CreativityConsulting/strategyDesign/AgencyIntegrator/Technical

So whats holding us back?

This place is counter intuitive, alice though the looking glass, rethink your pre-conceptions

Who cares how it used to be done, or how its supposed to be done, the guys disrupting your sector certainly dont

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Digital is a strategic competency Not a tactical channel in the marketing mix Nor an adjunct to your technical team

And it impacts every part of your business

The 5-year plan

Making it sustainable

At my previous companies building a website would be like unveiling the new Taj Mahal, and then you had the next one two years later. Now you start in a caravan and upgrade it bit by bit and keep things moving forward, its a more iterative process.Ryanair CMO Kenny Jacobs

GM, Capitalands, Marks and Spencers46

24 months and 8% drop in sales. In our world, it's about agile development designing, failing fast, optimising. You don't go for a 'ta-daaaa!' event."47

Producing paper not concrete outcomes

Making it sustainable

Big technology commitments and procurement

Need a mocked up image, for a contract

Big clunky inflexible contract, monolithic systems ltd

Big technology that locks you in49

Using research rather than an experimental approach

Our understanding of the people formerly known as the audience needs become much more sophisticated.

Henry Ford

As Henry Ford, creator of the Model T, which popularised cars and made them available to almost everyone, famously said: 51

Faster horse

Image credits: andy101 (Worth1000)

If I had asked people what they wanted, they would have asked for a faster horse52

Peoples imagination is bound what they already know

What he meant to say is that peoples imaginations are bound by what they already know, Their current situation and environment shape their expectation.

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Or they may ask for something thats impossible

Image credits: Jeff Gothelf

Alternatively, they might not ask for a faster horse, but let their imaginations go crazy and ask for the equivalent of a unicorn.

They may ask for the impossible

AND REMEMBER MOST PROJECTS GO WRONG FROM THE INSIDEWE MUST DO WIREFRAMES

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Fail fast, learn and iterate

Making it sustainable

Fear Making it sustainable

The software was rubbish.. HOW MANY TIMES DO COMPANIES CHANGE CMS FOR NO REASON?

Changi airportSAM

I leave you with a word of warning: dont let your list of requirements become a wish list. Keep your requirements to a minimum, but at the same time keep an eye on the future. Its a fine line to walk. On the one hand, you dont want to pay for functionality you will never use. On the other, you dont want to be stuck with a content management system that no longer meets your needs.56

Readiness?

Digital leaders outperforming marketReadiness?

Technology-enabled initiatives in: Customer Engagement Internal OperationsLeadership capabilities including:VisionGovernance, engagementSource: Cap Gemini: The Digital Advantage How digital leaders outperform their peers in every industry

Digital leaders outperforming market

Revenue GenerationProfitabilityReadiness?Source: Cap Gemini: The Digital Advantage How digital leaders outperform their peers in every industry

Digital readiness

Digital BusinessDigital MarketDigital ResourcesProcessesStructureLeadershipStrategyCompetitionPartnersCustomersProductsTechnologyContentMoneyPeopleDigital Native Organisation

Learning to engage with your audience groups61

We have the privilege of living in the communication revolutionAnd you aint seen nothing yet.This revolution has disrupted sectors and will disrupt nation stateMy talk is about how businesses are reacting and how they can thrive in this brave new world62

Architects of digital change