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The i-graduate ICEFAgent Barometer 2015
All materials strictly copyright © i-graduate 2015
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2
Established in
2005In Over
1400Institutions
Across
30Countries
Feedback from over
2.3 MillionStudents
About i-graduate
All materials strictly copyright © i-graduate 2015
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tribalgroup.com
i-graduate.org
obhe.ac.uk
3All materials strictly copyright © i-graduate 2015
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• Benchmarking student and stakeholder perceptions• Establishing a global standard for the student experience• Comparative insight to encourage institutional enhancement• Opinion data as a performance metric
4All materials strictly copyright © i-graduate 2015
i-graduate - Benchmarking and Comparative Insight
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The global benchmark for the student experienceImplemented by the world’s best universities
Established in
2005Implemented by
1400institutions
Used in
30countries
Feedback from over
2.3 millionstudents
i-graduate Chairman: Professor Sir Drummond BoneMaster, Balliol College, University of Oxford
Former Vice Chancellor, University of LiverpoolFormer President, Universities UK
i-graduate - Benchmarking and Comparative Insight
5All materials strictly copyright © i-graduate 2015
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6All materials strictly copyright © i-graduate 2015
i-graduate: 2015 – Market Leading Insight
http://www.ku.dk/englishhttp://en.aau.dk/http://www.tlu.ee/?LangID=2
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Online survey developed in partnership by i-graduate & ICEF
Established in 2007, the ICEF Agent Barometer has tracked the opinions of agents across the world for 9 years
The 2015 study ran for 3 weeks during October
Overall 1,671 agents responded from 110 countries
The i-graduate ICEF Agent Barometer
8All materials strictly copyright © i-graduate 2015
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Today’s focus…
8All materials strictly copyright © i-graduate 2015
AgentProfile
Scope of Activity
Placements
Student Concerns
Destination attractiveness
ICEF Agent Barometer
Marketing
Recruitment/Management
Best Study Destination
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9All materials strictly copyright © i-graduate 2015
Survey front page
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11All materials strictly copyright © i-graduate 2015
Survey: Incentives
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12
Summary of agent demographics
All materials strictly copyright © i-graduate 2015
1,671 agents responded from 110 countries
10%
9%
6%
6%
4%
3%
3%3%
3%3%3%3%2%
2%2%
2%2%
34%
India Brazil
Nepal Russia
Pakistan Turkey
Nigeria Colombia
Spain Ukraine
UK Vietnam
Canada China
Australia Mexico
Italy Other
In which country is your office located?
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13
Approximately how many institutions does your company represent?
Institutions represented
All materials strictly copyright © i-graduate 2015
18
288 286
197
112124
104
60 53
19
47
283
0
50
100
150
200
250
300
350
1 2-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100 More than100Base No: 1,591
36% of agents represent between 2-20 institutions
18% of agents represent over 100 institutions
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14
How many students have you sent in the last 12 months?
Total students placed
All materials strictly copyright © i-graduate 2015
7% 7% 7%6% 6%
22%
19%
9%
4%3%
6%
3%
2%
0%
5%
10%
15%
20%
25%
Base No: 1,364
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Contracts with institutions
All materials strictly copyright © i-graduate 2015
Do you have contracts in place with the institutions you work with?
Base No: 1,064
74%
22%
2%
1%
Yes, always
Yes, sometimes
No
Don't know
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16
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17
For which programmes do you recruit students?
Programme levels
All materials strictly copyright © i-graduate 2015
9%
20%
24%
30%
31%
51%
54%
54%
55%
57%
62%
62%
74%
77%
80%
0% 20% 40% 60% 80% 100%
Other
University: Distance Education/Online Learning
Work & Travel Programs
Internships
Work & Study Programs
Vocational Diploma/Further Education
Secondary and High School
Certificate/Foundation
Pre-Masters/Postgraduate Qualifying Program (PQP)
Diploma
University: Foundation
MBA Programs
University: Graduate/Postgraduate
University: Undergraduate
English Language Programs
Base No: 1,699
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18
What types of language courses do you place students in?All materials strictly copyright © i-graduate 2015
Types of language courses
4%
5%
14%
15%
18%
20%
21%
29%
45%
55%
65%
82%
0% 20% 40% 60% 80% 100%
Other
TOIEC preparation
Language for teachers
Language for High School
Cambridge exams preparation
Group study tour
Language plus another subject
TOEFL preparation
Business/Professional language
IELTS preparation
Language for academic purposes
General language
Base No: 991
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20
How many students have you sent in the last 12 months?All materials strictly copyright © i-graduate 2015
Number of students placed in the last 12 months:5 year trend data
2014 2013 2012 2011 2010297,488 360,065 328,877 237,734 210,615 239,915
Schools 16,202 39,419 26,523 12,500 11,056 17,554Vocational Education 9,546 16,259 15,978 15,646 12,346 14,782Foundation 8,811 16,080 11,189 12,489 7,084 8,627Undergraduate 32,692 42,923 31,575 33,347 20,073 27,643Graduate/Postgraduate 40,386 46,461 35,879 31,895 19,005 25,228MBA Programmes 11,678 13,209 21,835 8,031 5,721 8,757Work & Travel 20,217 21,861 1,006 19,296 24,354 25,688Language Courses 148,690 145,115 161,402 104,530 No data No data Distance education/Online learning 1,505 1,165 12,780 No data No data No dataWork & Study Programmes 7,761 17,573 10,710 No data No data No data
Number of placements
Total2015
Sheet1
Number of placements
201520142013201220112010
Total297,488360,065328,877237,734210,615239,915
Schools -116,20239,41926,52312,50011,05617,554
Vocational Education -19,54616,25915,97815,64612,34614,782
Foundation -18,81116,08011,18912,4897,0848,627
Undergraduate -132,69242,92331,57533,34720,07327,643
Graduate/Postgraduate-140,38646,46135,87931,89519,00525,228
MBA Programmes -111,67813,20921,8358,0315,7218,757
Work & Travel -120,21721,8611,00619,29624,35425,688
Language Courses1148,690145,115161,402104,530 No dataNo data
Distance education/Online learning 11,5051,16512,780 No dataNo dataNo data
Work & Study Programmes -17,76117,57310,710 No dataNo dataNo data
Sheet2
Natural Sciences8%
Medicine/Healthcare14%
Media-related studies20%
Social Sciences22%
Engineering22%
Hospitality/Tourism32%
Computer Sciences35%
Business-related studies85%
Natural SciencesMedicine/HealthcareMedia-related studiesSocial SciencesEngineeringHospitality/TourismComputer SciencesBusiness-related studies8.1652257444764648E-20.140249759846301640.195004803073967340.218059558117195020.221902017291066290.32180595581171950.348703170028818450.85014409221902021
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21
Which degree levels are most interesting for online learning in your agency?All materials strictly copyright © i-graduate 2015
Degree levels of interest for online learning
Base No: 991
19%
27%
37%
47%
48%
0% 10% 20% 30% 40% 50% 60%
Postgraduate research degrees (PhD, DPhil)
Foundation Degrees
Undergraduate degrees (BA, BSc, etc.)
Postgraduate taught degrees (MA, MSc.)
MBA's
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22
Which subject areas are most interesting for online learning in your agency?All materials strictly copyright © i-graduate 2015
Subject areas of interest for online learning
Base No: 1,024
6%
8%
14%
20%
22%
23%
33%
35%
86%
0% 20% 40% 60% 80% 100%
Other
Natural Sciences
Medicine/Healthcare
Media-related studies
Social Sciences
Engineering
Hospitality/Tourism
Computer Sciences
Business-related studies
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23
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How many students have you sent in the last 12 months?All materials strictly copyright © i-graduate 2015
55%52%
50%47%
40%40%
39%40%
37%35%
33%35%
31%31%
29%27%26%
21%23%22%
20%15%16%16%16%16%
14%
22%19%
17%15%
14%13%
13%10%
9%10%
11%6%
10%9%
8%9%
7%10%7%
6%8%
12%7%
7%6%
5%7%
23%30%
33%38%
46%47%48%
50%54%
55%55%
59%60%61%
63%64%
67%69%70%
71%72%
74%76%77%78%
79%80%
0% 20% 40% 60% 80% 100%
Indonesia (133)Hong Kong SAR (149)
Thailand (139)Philippines (152)
India (210)UAE (194)
Russia (209)South Korea (183)
Japan (224)South Africa (266)
China (306)Singapore (267)
Netherlands (263)Malaysia (301)
France (489)Italy (369)
Switzerland (336)Other (151)Spain (376)Malta (407)
Germany (569)UK (1000)
Ireland (536)Australia (955)
New Zealand (636)Canada (1034)
USA (1088)
The same Less than the last 12 months More than the last 12 months
How many students expect to place in next 12 months – All markets
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25
In the coming 12 months do you expect to send:
How many students expect to place in next 12 months – Emerging markets
All materials strictly copyright © i-graduate 2015
40%
40%
37%
33%
35%
31%
14%
10%
9%
11%
6%
9%
46%
50%
54%
55%
59%
61%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
India (210)
South Korea (183)
Japan (224)
China (306)
Singapore (267)
Malaysia (301)
The same Less than the last 12 months More than the last 12 months
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26
In the coming 12 months do you expect to send:All materials strictly copyright © i-graduate 2015
15%
16%
16%
16%
14%
12%
7%
6%
5%
7%
74%
77%
78%
79%
80%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
UK (1000)
Australia (955)
New Zealand (636)
Canada (1034)
USA (n=1088)
The same Less than the last 12 months More than the last 12 months
How many students expect to place in next 12 months –Traditional markets
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27
In the coming 12 months do you expect to send:All materials strictly copyright © i-graduate 2015
15%
25%
22%
23%
21%
24%
20%
20%
21%
19%
18%
18%
16%
14%
13%
7%
7%
8%
6%
7%
4%
8%
8%
5%
4%
4%
3%
4%
3%
4%
78%
68%
70%
71%
72%
72%
72%
72%
74%
77%
78%
79%
80%
83%
83%
0% 20% 40% 60% 80% 100%
Other (85)
Certificate/Foundation (561)
Secondary and High School (618)
Pre-Masters/Postgraduate Qualifying Program (PQP) (574)
Vocational Diploma/Further Education (544)
University: Distance Education/Online Learning (200)
English Language Programs (1003)
Internships (319)
University: Foundation (674)
Diploma (638)
Work & Study Programs (346)
Work & Travel Programs (266)
MBA Programs (714)
University: Graduate/Postgraduate (860)
University: Undergraduate (907)
The same Less More
How many students expect to place in next 12 months –by Programme
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28
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29
What are the main concerns/questions/complaints students and parents have? All materials strictly copyright © i-graduate 2015
55% 53%
41% 41%
24%21%
11%
4%
0%
10%
20%
30%
40%
50%
60%
Base No: 1,117
Main concerns/questions/complaints - BEFORE departing
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30
What are the main concerns/questions/complaints students and parents have?
Main concerns/questions/complaints – BEFORE AND AFTER departing
All materials strictly copyright © i-graduate 2015
55% 53%
41% 41%
24%21%
11%
4%
28%
19%15%
37%41%
25%21%
2%0%
10%
20%
30%
40%
50%
60%Before departing Once overseas
Base No: 1,117
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31
What are the main concerns/questions/complaints students and parents have?
Student mobility concerns year-on-year 2009-2015:
All materials strictly copyright © i-graduate 2015
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2015201420132012201120102009
The global political and economic situation appear to be increasing concerns.
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32
In which countries did you experience these concerns/difficulties (Study Visa)?
Study Visa concerns
All materials strictly copyright © i-graduate 2015
2%2%
3%3%3%3%3%3%3%3%4%4%4%4%4%4%
5%5%
6%8%8%
10%20%
21%27%
33%
0% 5% 10% 15% 20% 25% 30% 35%
PhilippinesThailand
Hong Kong SARIndonesia
South KoreaSpain
UAESingapore
SwitzerlandMaltaChinaIndia
MalaysiaNetherlands
RussiaSouth Africa
ItalyJapan
IrelandFrance
New ZealandGermany
USAAustralia
UKCanada
Base No: 160
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33
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34
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Promotional materials and campaigns
All materials strictly copyright © i-graduate 2015
8%
5%
5%
6%
5%
6%
6%
6%
26%
22%
19%
19%
10%
10%
6%
6%
42%
44%
47%
40%
42%
39%
38%
38%
25%
29%
29%
35%
43%
45%
50%
50%
0% 20% 40% 60% 80% 100%
Giveaways (e.g. pens, keyrings, mouse pads, etc.) (1008)
Editorial or Advertorial in local newspapers or magazines(993)
Regular e-newsletters or e-zines sent to students (1001)
Institution profiles on commercial websites/websitesavailable in your native languages (1020)
School/College profiles in your own agency brochure orhandbook (1021)
Individual institution brochures in English and your ownlanguage (1050)
Participation in education exhibitions in your country(1031)
Marketing and visits to local schools/colleges (1032)
Very unimportant Unimportant Important Very important
-
35
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing – Packages and Offers
All materials strictly copyright © i-graduate 2015
7%
6%
7%
7%
5%
13%
11%
7%
5%
5%
36%
41%
35%
33%
34%
45%
41%
51%
55%
55%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
An online application form which guarantees me VIPservice (provided all supporting documents have been
received) (1040)
Making packaged offers which include Englishlanguage/ELICOS plus institution entry (1037)
24 hour turnaround on admissions documents (1046)
Having guaranteed entry to specific educationinstitution programs (1039)
Financial support schemes, includingscholarship/bursary schemes (1047)
Very unimportant Unimportant Important Very important
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36
Please tell us how important the following criteria are (or could be) in terms of marketing for institutions:
Marketing for institutions (top 10)
All materials strictly copyright © i-graduate 2015
86%
86%
88%
88%
88%
88%
90%
90%
91%
93%
80% 85% 90% 95% 100%
24 hour turnaround on admissions documents (1009)
Availability of an online application service (1026)
Participation in an Agent Incentive scheme (1002)
Regular visits by you and/or your staff to the educationinstitution (1019)
Having guaranteed entry to specific education institutionprograms (1015)
Agent training workshops organised in the destinationcountry (1030)
Financial support schemes, includingscholarship/bursary schemes (1023)
Prompt payment of commissions (1029)
Agent manual with fees and information (1035)
Quick response times to enquiries and applications andregular communication updates (1030)
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39
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40
Which study destination is best for language courses?
Best study destination for English language courses
All materials strictly copyright © i-graduate 2015
UK37%
Australia22%
Canada17%
USA14%
Ireland4%
Other6%
Language courses (974)Country Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
UK 1 1 1 1 1 1Australia 2 2 2 2 2 3Canada 3 3 3 3 4 4USA 4 4 4 4 3 2
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41
Which study destination is best for Secondary and high schools?
Best study destination for Secondary and high schools
All materials strictly copyright © i-graduate 2015
Canada28%
UK24%
USA20%
Australia13%
New Zealand6% Other
9%
Secondary and High School (799)Country Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Canada 1 3 3 3 3 3UK 2 1 1 1 1 1USA 3 2 2 2 2 2Australia 4 4 4 4 4 4New Zealand 5 5 5 5 5 5
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42
Which study destination is best for Vocational Diploma/Further Education?
Best study destination for Vocational Diploma/Further Education
All materials strictly copyright © i-graduate 2015
Australia36%
Canada26%
UK12%
USA11%
New Zealand6%
Other9%
Vocational diploma / Further education (667) Country Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
Australia 1 1 1 1 1 1Canada 2 2 2 3 3 4UK 3 4 3 2 2 2USA 4 3 4 4 4 3New Zealand 5 5 5 5 5 5
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43
Which study destination is best for the following for Foundation Programmes University?
Best study destination for Foundation Programmes (University)
All materials strictly copyright © i-graduate 2015
UK38%
Australia19%
USA17%
Canada13%
Other13%
University: Foundation (719)Country Rank 2015
UK 1Australia 2USA 3Canada 4
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44
Which study destination is best for Undergraduate Study (University)?
Best study destination for Undergraduate Study (University)
All materials strictly copyright © i-graduate 2015
USA34%
Canada18%
Australia18%
UK17%
Other13%
University: Undergraduate (842)Country Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1Canada 2 3 4 3 4 3Australia 3 4 3 4 3 4UK 4 2 2 2 2 2
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45
Which study destination is best for Graduate/Postgraduate Study?
Best study destination for Graduate/Postgraduate Study (University)
All materials strictly copyright © i-graduate 2015
USA34%
Canada18%
UK18%
Australia17%
Other13%
University: Graduate/ Postgraduate (807) Country Rank
2015Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1Canada 2 4 4 3 3 4UK 3 2 2 2 2 2Australia 4 3 3 4 4 3
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46
Which study destination is best for MBA Programmes?
Best study destination for MBA Programmes
All materials strictly copyright © i-graduate 2015
USA46%
UK23%
Australia13%
Canada9%
Other9%
University: MBA (784)Country Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1UK 2 2 2 2 2 2Australia 3 3 3 4 3 3Canada 4 4 4 3 4 4
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47
Which study destination is best for Work & Travel Programmes?
Best study destination for Work & Travel Programmes
All materials strictly copyright © i-graduate 2015
USA40%
Australia18%
Canada13%
UK6%
New Zealand5%
Other18%
University: Work andTravel (558) Country Rank 2015
Rank 2014
Rank 2013
Rank 2012
Rank 2011
Rank 2010
USA 1 1 1 1 1 1Australia 2 2 2 3 3 2Canada 3 3 3 2 2 4UK 4 5 4 4 4 3New Zealand 5 4 5 5 5 5
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48
Which study destination is best for Work & study Programmes? All materials strictly copyright © i-graduate 2015
Canada26%
USA21%Australia
20%
Ireland9%
UK7%
New Zealand
5%
Other12%
Work and Study Programmes (641)
Best study destination for Work & Study Programmes
Country Rank 2015Rank 2014
Canada 1 1USA 2 2Australia 3 3Ireland 4 5UK 5 4
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49
Which study destination is best for Certificate/Foundation? All materials strictly copyright © i-graduate 2015
Australia28%
UK26%
Canada20%
USA11%
New Zealand
5%Other10%
Certificate/Foundation (701)
Best study destination for Certificate/Foundation
Country Rank 2015Australia 1UK 2Canada 3USA 4New Zealand 5
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50
Which study destination is best for Internships? All materials strictly copyright © i-graduate 2015
USA32%
Canada19%
Australia16%
UK10%
Other23%
Internships (595)
Best study destination for Internships
Country Rank 2015USA 1Canada 2Australia 3UK 4
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51
Which study destination is best for Diplomas?All materials strictly copyright © i-graduate 2015
Canada30%
Australia25%
UK15%
New Zealand
11%
USA10%
Other9%
Diplomas (689)
Best study destination for Diplomas
Country Rank 2015Canada 1Australia 2UK 3New Zealand 4USA 5
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52
Which study destination is best for Pre-Masters/Postgraduate Qualifying Program (PQP)? All materials strictly copyright © i-graduate 2015
UK29%
USA26%
Canada17%
Australia17%
Other11%
Pre-Masters/Postgraduate Qualifying Program (PQP) (665)
Best study destination for Pre-Masters/Postgraduate Qualifying Programmes (PQP)
Country Rank 2015UK 1USA 2Canada 3Australia 4
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53
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54
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015
81%14%
26%30%31%
33%42%
44%47%
49%49%
57%59%
62%71%71%
77%78%
83%83%
85%85%
89%90%
91%93%93%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other (106)Indonesia (486)
Philippines (493)Thailand (491)
India (556)Hong Kong SAR (482)
South Korea (525)Russia (562)
UAE (530)South Africa (590)
Malaysia (604)China (637)
Singapore (612)Japan (599)
Netherlands (613)Malta (672)
Italy (700)Spain (693)
Switzerland (715)France (769)Ireland (798)
New Zealand (850)Germany (823)
UK (967)Australia (1005)
USA (1027)Canada (1035)
Note: Excludes respondents that indicated they ‘Do not know’
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55
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: traditional markets
All materials strictly copyright © i-graduate 2015
33%37%
32%33%
35%45%
69%63%64%63%64%63%
52%59%
64%64%66%67%
40%47%48%
53%58%
60%70%72%73%73%
77%77%
52%46%
54%54%
51%41%
24%27%
29%28%
29%27%
37%34%
28%29%27%27%
46%41%
43%37%
34%31%
22%23%
20%20%
17%16%
10%13%
10%10%11%10%
2%5%
3%4%
3%5%
4%3%3%3%3%2%
10%9%
6%5%3%4%1%
1%2%2%1%1%
5%4%4%4%3%
4%
5%5%4%
5%4%
5%
6%5%5%4%4%
5%
5%4%3%
5%5%4%
6%3%
5%5%5%5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
New Zealand '10New Zealand '11New Zealand '12New Zealand '13New Zealand '14New Zealand '15
UK '10UK '11UK '12UK '13UK '14UK '15
Canada '10Canada '11Canada '12Canada '13Canada '14Canada '15
Australia '10Australia '11Australia '12Australia '13Australia '14Australia '15
USA '10USA '11USA '12USA '13USA '14USA '15
Very attractive Attractive Unattractive Very unattractive
-
56
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
Trends in overall attractiveness: emerging markets
All materials strictly copyright © i-graduate 2015
3%3%2%
5%5%5%
9%8%11%12%
11%14%
9%9%11%9%9%11%
12%11%12%13%12%
17%
23%19%
23%18%19%
25%
46%46%42%
47%47%
45%
35%35%
35%38%38%
39%
46%51%
45%45%45%
45%
46%50%
48%51%52%
47%
29%27%31%
28%31%28%
39%35%
35%37%37%
36%
32%30%
35%34%35%
31%
27%28%26%25%24%23%
16%19%
16%13%12%
13%
18%21%19%
16%16%15%
10%8%9%9%7%8%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Thailand '10Thailand '11Thailand'12Thailand '13Thailand '14Thailand '15
Singapore '10Singapore '11Singapore '12Singapore '13Singapore '14Singapore '15
Malaysia '10Malaysia '11Malaysia '12Malaysia '13Malaysia '14Malaysia '15
Japan '10Japan '11Japan '12Japan '13Japan '14Japan '15
Very attractive Attractive Unattractive Very unattractive
-
57
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015
48%2%4%5%5%5%6%
8%8%10%11%11%
14%17%17%
20%21%
24%25%25%
28%33%
45%60%
63%67%
77%
33%12%
22%29%
39%25%26%
34%41%
47%36%
39%45%
60%45%
63%50%
54%58%
46%57%
57%41%
31%27%
27%16%
5%51%
47%45%
38%47%
41%38%
36%32%
36%36%
28%20%
31%14%
22%16%
13%21%
11%7%
10%4%
5%2%1%
14%35%
27%21%
19%23%
28%20%
15%11%
17%15%13%
3%8%
3%7%5%4%
8%4%3%4%4%5%5%5%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Other (106)Indonesia (486)
Philippines (493)Hong Kong SAR (482)
Russia (562)Thailand (491)
India (556)South Korea (525)South Africa (590)
China (637)UAE (530)
Malaysia (604)Singapore (612)
Italy (700)Japan (599)
France (769)Netherlands (613)
Spain (693)Switzerland (715)
Malta (672)Ireland (798)
Germany (823)New Zealand (850)
Australia (1005)UK (967)
Canada (1035)USA (1027)
Very attractive Attractive Unattractive Very unattractive
Traditional markets remain top of ‘attractive’ list
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58
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015 (Indian Agents):
Note: Excludes respondents that indicated they ‘Do not know’
17%22%
41%20%
30%21%
15%10%
16%24%
18%3%3%4%
14%8%
1%4%
13%2%4%
1%6%
4%4%
6%
55%44%
46%50%
47%45%
37%35%
34%43%
29%26%
37%12%
29%31%
13%10%
15%13%
20%6%
2%4%
1%0%
28%33%
13%30%
23%32%
44%52%
45%27%
46%63%
51%73%
45%42%
65%65%
51%60%
40%51%
36%32%
12%8%
0%2%
4%4%5%
6%7%
8%8%
11%12%
19%20%21%21%
25%36%
42%57%
59%83%
86%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China (53)Hong Kong SAR (45)
Indonesia (39)South Korea (40)
Thailand (43)South Africa (47)
UAE (54)Russia (52)Japan (44)
Philippines (49)Malaysia (56)
Italy (62)Spain (59)
Ireland (83)Malta (51)
The Netherlands (52)Switzerland (75)
France (77)India (47)
Singapore (85)United Kingdom (100)
Germany (81)New Zealand (106)
Australia (118)Canada (122)
USA (112)
Very unattractive Unattractive Attractive Very attractive
-
59
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015 (Chinese Agents):
Note: Excludes respondents that indicated they ‘Do not know’
36%43%
0%45%
8%33%
0%7%8%
23%15%
18%0%0%0%0%0%
5%6%
0%6%
50%0%0%
5%4%4%
50%43%
27%27%
42%33%
64%29%
23%54%69%
45%18%
13%33%33%
21%15%
25%22%
6%0%
0%4%
5%4%
0%
14%14%
73%27%
50%33%
29%57%
62%15%
8%27%
71%75%
53%53%
64%65%
50%56%
65%25%
44%38%
18%17%
4%
0%0%
7%7%8%8%8%
9%12%13%13%13%
14%15%
19%22%
24%25%
56%58%
73%74%
91%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
India (14)Indonesia (14)
The Netherlands (11)Philippines (11)
Russia (12)South Africa (12)
Malaysia (14)Spain (14)
South Korea (13)Malta (13)
Thailand (13)UAE (11)
France (17)Switzerland (16)
Ireland (15)Japan (15)
Italy (14)Germany (20)
Hong Kong SAR (16)China (9)
Singapore (17)Other - Please specify (4)
New Zealand (18)Australia (24)
Canada (22)United Kingdom (23)
USA (23)
Very unattractive Unattractive Attractive Very attractive
-
60
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015 (Russian Agents):
Note: Excludes respondents that indicated they ‘Do not know’
38%28%
22%14%
19%27%
15%10%
0%2%
9%8%
0%12%
0%2%
0%2%
0%0%0%0%0%0%0%0%
54%61%
47%49%
51%59%
48%40%
45%22%
29%20%
6%35%
14%12%
12%6%
6%2%
0%2%2%
0%4%
0%
8%11%
31%37%
30%14%
36%47%
50%62%
47%58%
76%31%
63%60%
62%64%
65%69%
63%53%
51%35%
24%21%
0%0%0%
3%5%
13%15%15%
18%23%24%
26%27%28%
29%29%
37%45%
47%65%
73%79%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
India (37)Indonesia (36)
South Korea (36)Malaysia (35)
Philippines (37)South Africa (37)
Thailand (33)Hong Kong SAR (30)
Japan (38)New Zealand (45)
UAE (34)Singapore (40)
Italy (49)Russia (26)
Australia (51)China (43)
Ireland (52)The Netherlands (47)
France (52)Spain (48)
Switzerland (51)Malta (51)
Germany (51)Canada (54)
USA (51)United Kingdom (52)
Very unattractive Unattractive Attractive Very attractive
-
61
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015 (Nepalese Agents):
Note: Excludes respondents that indicated they ‘Do not know’
21%3%3%
20%6%6%
24%0%
9%6%
3%5%
6%0%
6%3%
0%3%
6%2%
0%18%
3%5%
2%4%6%
66%42%
37%48%
34%50%
52%22%
18%38%
23%23%
39%7%
17%16%
14%19%
17%12%
6%9%
2%0%
0%3%0%
14%55%
60%28%
54%38%
17%69%
64%47%
65%60%
42%80%
63%66%
70%62%
57%64%
69%27%
49%38%
38%10%
6%
6%6%
7%8%9%9%
10%12%
13%14%14%
16%16%16%
20%22%
24%45%46%
58%60%
83%89%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Indonesia (29)Malaysia (38)Thailand (30)
UAE (25)Singapore (35)
South Africa (34)Hong Kong SAR (29)
China (36)South Korea (33)
Russia (32)Italy (40)
Philippines (43)Malta (31)
Switzerland (44)Spain (35)India (58)
France (44)The Netherlands (37)United Kingdom (54)
Ireland (50)Germany (49)
Other - Please specify (11)Canada (65)
New Zealand (64)Japan (53)
USA (70)Australia (72)
Very unattractive Unattractive Attractive Very attractive
-
62
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015 (Pakistani Agents):
Note: Excludes respondents that indicated they ‘Do not know’
52%25%
13%22%
6%12%13%
3%38%
17%7%
9%9%8%
12%13%
7%3%4%
7%9%10%
12%10%
12%13%
43%63%
45%56%
44%15%
35%13%
38%61%
10%27%
22%32%
15%10%
15%16%
23%0%
7%6%
7%0%
2%0%
4%13%
39%17%
44%65%
43%75%
14%11%
71%50%
52%40%
50%52%52%
53%42%
61%47%
39%33%
34%18%
13%
6%8%
9%9%
10%11%12%
14%17%
20%23%
26%26%
28%31%
32%37%
45%48%
56%69%
74%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
India (23)Philippines (16)
UAE (31)Hong Kong SAR (18)
South Africa (16)Russia (26)
Singapore (23)China (32)
Indonesia (21)Thailand (18)Malaysia (42)
Malta (22)South Korea (23)
Japan (25)Spain (26)
France (31)Switzerland (27)
Italy (32)The Netherlands (26)
Ireland (41)Germany (43)
United Kingdom (51)New Zealand (42)
Canada (50)USA (51)
Australia (53)
Very unattractive Unattractive Attractive Very attractive
-
63
Please give your opinion on the overall attractiveness of the following countries as a study destination for students from your country:
All materials strictly copyright © i-graduate 2015
Overall attractiveness of Study Destinations in 2015 (Vietnamese Agents):
Note: Excludes respondents that indicated they ‘Do not know’
13%0%0%
17%17%
0%0%0%0%
14%0%0%0%0%0%
33%0%0%0%
25%0%
9%0%0%0%0%
50%13%
67%67%67%
20%29%
57%22%
29%10%10%
6%25%
43%17%
0%13%
7%25%
50%0%
5%0%0%
8%
38%88%
33%17%17%
80%71%
43%78%
57%80%80%
81%63%
43%33%
80%67%
71%25%25%
64%50%
38%32%
8%
0%0%0%0%0%0%
10%10%
13%13%
14%17%
20%20%
21%25%25%
27%45%
62%68%
85%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
China (8)France (8)
Hong Kong SAR (3)India (6)
Indonesia (6)Ireland (5)
Italy (7)Malaysia (7)
Philippines (9)Russia (7)
Germany (10)South Korea (10)
Singapore (16)Spain (8)
Thailand (7)Malta (6)
The Netherlands (10)New Zealand (15)
Switzerland (14)South Africa (4)
UAE (4)Japan (11)
United Kingdom (20)Australia (26)
Canada (22)USA (26)
Very unattractive Unattractive Attractive Very attractive
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65
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66All materials strictly copyright © i-graduate 2015
What percentage of your leads come from an online source (website, social media)?
Leads from online sources
17%
20%
19%
15%
14%
15%
0-10% 10-20% 20-30% 30-40% 40-60% 60%+
Base No: 1,133
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67All materials strictly copyright © i-graduate 2015
Which tool is most important in managing your business?
Most important tool in managing business
Excel24%
Google Docs/Dropbox22%
Custom in-house technology
18%
Paper12%
Salesforce (customised)
11%
Salesforce (generic)5% Other
8%
Base No: 1,133
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For further information about the Agent Barometer, please contact Miriam Vincken ([email protected])
For further details of any of our other research services, please contact a member of the i-graduate Research Team ([email protected])
Where we work:
ASIA
AUSTRALIA & NEW ZEALAND
NORTH AMERICA
UK & EUROPE
68
Contact details
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