Download - The Holy Trinity- Social Media Tools
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The Holy Trinity: Facebook, Twitter and BlogsTourism & Social Media // E-Tourism Africa Summit 2010
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Justin SprattManaging Partner | QuirkTwitter: @justinspratt
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1. Context: Facebook, Twitter and Blogs2. Setting up these tools3. Case Studies4. Takeaways
Agenda
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Global online travel retail sector is worth $125 billion
Travelmole, 2008
http://www.flickr.com/photos/cesarcabrera/272675388
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Social Media: Context
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Information
Information
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Social media really is pervasive…
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“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
10:36 PM Jan 15th from TwitPic
Views 486,314
News doesn’t break anymore…
It Tweets
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brandinfiltration.com
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brandinfiltration.com
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“78% of people trust
the recommendations
of others”
Nielson, 2009: “Trust in Advertising ”
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Two thirds of the global Internet population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
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“Your brand is no stronger than its reputation - and will increasingly depend on what comes up when you are Googled ”
Alan JenkinsCommunications Consultant
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Source: Nielsen/Netratings
In 2006 approximately 80% of all online purchases originated from search engines
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The Holy TrinityFacebook, Twitter and Blogs
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500mn users, 50% active dailyAverage user has 130 friends (Dunbar)Spend 700bn minutes per monthAverage user creates 90 pieces of content per month150mn active mobile users> 1mn websites integrated with Facebook
Facebook Factsheet
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Source: Total Poland active audience, Facebook internal, data Jan 2010
Facebook SA Profile
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Groups great for organizing on a personal level and for smaller scale interaction around a cause.
Pages better for brands, businesses, bands, movies, or celebrities who want to interact with fans or customers without having them connected to a personal account, and have a need to exceed Facebook’s 5k friend cap
Mashable, 2010
Facebook Groups vs. Pages
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“Folks were tweeting 5,000 times a day in 2007. By 2008, that number was 300,000, and by 2009 it had grown to 2.5 million per day. Tweets grew 1,400% last year to 35 million per day. Today, we are seeing
50 million tweets per day —that’s an average of 600 tweets per second.”
Twitter.com
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Blogs
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“Website created by a user or group to update others through regular commentaries, opinions and sharing content”Universal McCann, 2010
Blogs
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Blogs
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And don’t forget their cousins
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Case Studies…
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www.myskystatus.comAny carrier; brand awareness
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“Spring Break”
Over 75k emails per shot
R15 ROI per email address
Code embedded in mailers to optimise
Email Marketing Case
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Case:United Breaks Guitars
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Over 9 million viewsTopped the US & UK iTunes chartsUnited’s Share price dropped 10% ($180m)
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Case:Ryanair
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Ryanair comments on random blog
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Followed by “official response”
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Online community gets hold of it
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The newspapers got hold of it…
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Then influential sites
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…And we know how powerful search ranking is
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Takeaways…
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Hand in Hand in gloveglove
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Engage
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TransparencTransparencyy
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LoveLove