Download - The Hitch Pitch Deck
Building Our API StrategyYour name, title
How to contact you
Why APIs?
1. Automate processes by connecting internal systems
2. Unlock assets
3. Wider reach, New market entry, Greater customer stickiness
4. Time to market
Connect various software systems
internallyMore efficient management (reduce costs associated with cut and paste/duplication/error)
Greater awareness of customer touchpoints
1. Automate processes by connecting internal systems
More efficient management (reduce costs associated with cut and paste/duplication/error)
Greater awareness of customer touchpoints
RetailShopping cart + CRM + Support desk + Inventory
managementStore product placement
Identifying trends in popular products Identify inventory restock needs and auto order
Seasonal sales campaignsBy Marlith - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4286669
Turn capital assets into a service/income
streamData assets can be marketed
Turn customers into assets/partners
2. Turn capital assets into a service and income stream
Data assets can be marketedTurn customers into assets/partners
BankingSell aggregated transaction data on purchasing behavior
Now offering identity management as an API productCustomers with expertise with a bank’s product share their
knowledge with other customersBy Billy Hathorn (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons
Asset managementParking garages sell data on vacancies to GPS systems to
optimize their assetsCan sell data on city movements to planners/urban
developersBy Jonathan Schilling (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
24/7 availabilityBe available within other
businesses services/websites
Let partners introduce you to new marketsProducts that integrate are more valuable to
customers and get used more often
3. Wider reach, new market entry, greater customer stickiness
24/7 availabilityLet other businesses and partners introduce you to new markets
Products that integrate are more valuable to customers and get used more often
Cities and GovernmentCitizens more engaged through open311 feedback loop
Patients more interested in maintaining health programs when linking health data with third party apps
Analysts able to make use of more gov data via spreadsheets directly
By Júlio Boaro [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
Build new apps/ dashboards fasterAllows continued focus on core
business while encouraging new business opportunities to be
developed by partnersData assets can be marketed
Turn customers into assets/partners
4.Time to marketBuild new apps/ dashboards faster
Allows continued focus on core business while encouraging new business opportunities to be developed by partners
Systems integratorsBuilding new dashboards directly in front of agriculture,
insurance, utilities customers
By FarmBot - https://farmbot.io/media-kit/, CC BY 4.0, https://commons.wikimedia.org/w/index.php?curid=50503890
What is an API?
APIs are connector bits
Each database system and business software has its own ways of managing data and functionality
Putting an API on top of each of these systems means it can translate that system in a way that another system can
communicate with it
How Businesses are using APIs
Walgreens
Oxford Dictionaries
Maps Credit Union
Agricolus
Our APIs
Our API Opportunity
Problem
Solution
Traction
Market
Competition
Business Model
Team
Budget
Thank youRepeat your contact details
Leave people with a question or followup opportunity
A Note on the Graphics
To create this slide deck, we purchased some stock images from Shutterstock, and also used some creative commons licensed graphics. The Shutterstock images we purchased mean that we can use them in a slide deck. But if you are downloading and planning to use the slide deck, you will need to either replace the four Shutterstock images or purchase them as well, as they were purchased for unlimited use by one user.
Shutterstock images:• https://www.shutterstock.com/pic-215835544.html by Hilch• https://www.shutterstock.com/pic-333802814.html by ProStockStudio• https://www.shutterstock.com/pic-190446536.html by VLADGRIN• http://www.shutterstock.com/pic-197541896.html by VLADGRIN
Creative Commons images:• Retail: By Marlith — Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4286669• Banking: By Billy Hathorn (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL
(http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons• Parking: By Jonathan Schilling (Own work) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia
Commons• Cities and Government: By Júlio Boaro [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia
Commons• Systems integrators: By FarmBot — https://farmbot.io/media-kit/, CC BY 4.0,
https://commons.wikimedia.org/w/index.php?curid=50503890