The Health Consequences of Smoking: 50 Years of Progress
A Report of the Surgeon General
1964 2014
50th Anniversary of the2014 Surgeon General’s Report
(SGR 50)
Promote findings throughout the year: In earned and social media work; With stakeholders, constituents or
decision-makers; At meetings or conferences; Special events or forums.
Access SGR50 Resources
You can order print versions of Full Report/Supplements, Executive Summary and Consumer Guide: http://apps.nccd.cdc.gov/osh_pub_catalog/PublicationList.aspx
www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/index.htm
www.surgeongeneral.gov/initiatives/tobacco
Web Banners and Badges link to the Surgeon General’s web site.
Upload on web site Use in social media channels or blogs Share with partner organizations. Distribute to media for their on-line formats
www.surgeongeneral.gov/initiatives/tobacco/resources.html#badges
Web Banner and Badges
The Health Consequences of Smoking: 50 Years of Progress
A Report of the Surgeon General
Full reportwww.surgeongeneral.gov/tobacco
Executive Summarywww.surgeongeneral.gov/library/reports/50-years-of-progress/exec-summary.pdf
Supplemental Evidence Tables, individual Chapters and Appendices www.surgeongeneral.gov/library/reports/50-years-of-progress/50-years-of-progress-by-section.html
Fact Sheet Supports the major
conclusions of the report.
Use the fact sheet As a handout at
events, meetings. Post facts on social
media—Facebook, Twitter, Instagram, etc.;
Provide to reporters.
English: www.surgeongeneral.gov/library/reports/50-years-of-progress/fact-sheet.htmlSpanish language: www.surgeongeneral.gov/library/reports/50-years-of-progress/hoja-informativa.html
Consumer Guide and Infographics Distribute to:
Key local partners; Posting in reception areas; Physicians working in smoking-
related health fields; Decision-makers.
Use infographics from the Guide:
On social media and websites; Share with reporters; Include in newsletter articles or
blogs.Consumer Guide: www.surgeongeneral.gov/library/reports/50-years-of-progress/consumer-guide.pdfInfographics: www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/infographics/index.htm
Feature Article:50th Anniversary Report on Smoking and
Health
Post on your web site or send to your list-serv, with local contact information.
Send to weekly local health tabloid-sized newspapers (distributed at local libraries, businesses, salons, etc.)
www.cdc.gov/features/2014smokingreport/
Plain-language PowerPoint Deck
Summarizes key findings.
Use the deck to deliver the presentation at meetings, conferences or on webinars.
www.cdc.gov/tobacco/data_statistics/sgr/50th-anniversary/ppts/general-audience-presentation.pptx
PSA, Videos and Podcasts
5.6 Million Children PSA www.youtube.com/watch?v=6dJ_vKN4h58&list=UUiMg06DjcUk5FRiM3g5sqoQ&feature=c4-overview
Dispense to local TV stations Upload on social media platforms—Facebook, Twitter,
YouTube, etc. Use as component in brown bag presentations. Have on loop at exhibiting booth for participants at
conferences, health fairs, and/or other appropriate presentations.
Distribute to doctors’ offices, hospitals for their in-house channels.
Video and Podcasts Video Vignettes
Tips Campaign Changed their Lives
The Way Things Were
Changing Social Norms to Reduce the Acceptability of Smoking
Podcasts Clearing the Air Confronting Ceremonial Tobacco Use among Native
American Tribes
#SGR50 Photo Sharing Initiative
Create a Sign Take a Photo
Post the Photo Spread the Word #SGR50
#SGR50
Ideas for Including SGR50 at Conferences and Meetings
Participate in the photo-sharing initiative Use infographics in conference program
materials Provide flyer in conference program or
registration materials Secure a letter from the Surgeon General or
CDC/OSH leadership to conference attendees
Screen PSA and/or video products or run on continuous loop
Use plain-language PowerPoint to provide a presentation or ask if OSH staff can present
50th Anniversary of the Reports of the Surgeon General Exhibit
To request the exhibit: http://tobaccotimeline.org/contact-us/
Stay Up-to-Date To receive email updates about new
resources, please send a message to: [email protected]
Put “subscribe” in the subject line
Follow OSH on Twitter @CDCTobaccoFree. Follow and use the official #SGR50 hashtag in
your own Tweets about the report.
Follow CDC Tobacco Free on Facebook, YouTube and Pinterest www.cdc.gov/tobacco/stay_connected/index.htm
www.cdc.gov/tobacco/stay_connected/index.htm