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THE GOOD MEN COMICRoth and Lena
Steering Committee - 10 May 2012
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• An A5-format booklet• Priority to images & minimalist text• Features the themes of the Good Men
campaign• Invites the readers to share with others• Encourages reflection & debate
WHAT IS THE BOOKLET?
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WHAT ARE THE OBJECTIVES ?
• Mobilise the low-literate segment of the target through a visual material which is reader-friendly.
• Raise critical thinking and encourage debate on issues pertaining to violence against women and gender equality through graphic stories.
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WHAT WAS THE PROCESS OF DEVELOPMENT?
• Five artists from PPS were trained on issues related to the campaign.
• The first draft of the comic was layout. • The first draft of the comic was pre-tested.• Results were circulated amongst the TWG for
comments.• Changes were included.
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WHAT ARE THE NEXT STEPS?
• Approval by the SC• Printing at 10,000 copies• Distribution by development partners at the
time of the implementation of the social mobilisation interventions.
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THANK YOU FOR YOUR ATTENTION