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THE GLOBAL HEART MAP
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Nevertheless the victims are invisible.
HUMAN TRAFFICKING AFFECTS NEARLY EVERY COUNTRY IN THE WORLD.
Main Objectives• Spread out the Blue Heart • Remind people that HT is a global issue • Increase contributions• Target younger people • Rejuvenate the campaign
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WHO ARE WE TALKING TO?
“I am not an activist but I want to do something to make the world a better place.” Maria, 30, Italy
“When doing something good I want all my friends to know.”Chris, 18, USA
“Human Trafficking is something that happens on TV and not in my community.” Max, 23, Germany
Target Group
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WE HAVE TO MAKE THE INVISIBLE VISIBLE.
The one thing:
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Tactic
GIVING PEOPLE A POWERFUL TOOL WITH EASY ACCESS TO TAKE ACTION & RAISE THEIR VOICES AGAINST HT.
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THE GLOBAL HEART MAP
Show your heart to #MakeThemVisible
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Interaction- Users show solidarity via Social media using campaign’s # - Each posts = one Blue Heart on the map
Information- Stories, facts & case studies by the Blue Heart Campaign will be visualized as red hearts and show the spread of HT
Action- Raise donations- Connect informative part to donations with actual help for victims
HOW TO ACTIVATE THE CROWD?
Execution
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KEEP THE HEART BEATING
1. Kick-OffSpreading a video with prominent testimonials as first supporters
2. Storytelling & Media RelationsCreating relevant content which is worth spreading by users, media & bloggers
3. Supporting ActivitiesUsing existing events & milestones like International HT Day & the annual report to raise on-going awareness
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WHAT’S THE MEASURES?
KPIs and Resources
Relevant KPIs1. Reach (amount of users and hearts)2. Media coverage 3. Donations 4. User generated content
Resources1. Financial: programming Map,
production of video and multimedia content
2. Personnel: All content will be created by UNODC or users.
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THE GLOBAL HEART MAPto make the invisible visible.
Human Trafficking is a global issue but millions of victims are invisible.
The virtual Global Heart Map gives people a powerful tool with easy access to take action, show solidarity & raise their voices against Human Trafficking.
Interactive, informative and with media-relevant stories of survivors and supporters. With direct links to take action.
Everything to #MakeThemVisible.