Download - The Glitch - Credentials
Behindevery screenis a person
Real people staring at a screen trying
to find something, buy something, say
something or connect with someone
In the endnearly everything we do
is for people
Screamout loudThat fuels these screens
with your audience& lets you engage
w e’l l e n s u r e y o u r b r a n d m e s s a g e w i l l n o t j u s t s t a n d o u t B U T
We create content
AtThe right timeThe Right PeopleAnd help reach
a n d o n t h e r i g h t s c r e e n
H e r e ’s w h e r e w e c o m e i ns p e a k i n g o f t h e r i g h t s c r e e n ,
A p p s B r a n dS t r a t e g y
B r a n d e dC o n t e n t
E n t e r t a i n m e n ts t r a t e g y T E c h .
I n n o v a t i o n s
w e o f f e r
A C R O S S S C R E E N S
A c r o s s C a t e g o r i e sA C R O S S S C R E E N S
A u t o M o b i l e B e a u t y M a l e G r o o m i n g
C o r p o r a t e E y e W e a r
F a s h i o nH o m e
N e e d s
H o s p i t a l i t y
A c r o s s C a t e g o r i e sA C R O S S S C R E E N S
S t a t i o n a r y
M e d i a R e t a i l
F o o dE n t e r t a i n m e n t
T e l e c o m
Exciting Campaigns
MagnumPleasure test
We tested a couple of women on how strong their will power was to resist a second bite of a delectable, irresistible Magnum bar! We tempted them with a manicure, a shopping spree, a day at the spa... etc.
a magnum?
It’s really no surprise what they chose
Can you resist
Cornetto
Cupidity Call Center
W e a s k e d p e o p l e t o s e n d i n t h e i r
v a l e n t i n e ’s d a y m e s s a g e s
a n d w e t u r n e d t h e m i n t o s o n g s
3 6 9 8
CornettoCupidity Call Center
T o t a l v i d e o s r e c o r d e d :
4 5 3 3 T o t a l e n t r i e s
V o t e d a s O n e o f t h e b e s t V a l e n t i n e s d a y c a m p a i g n s o f 2 0 1 4 , G l o b a l l y
Quicksilver India
A s t h e s o c i a l m e d i a p a r t n e r f o r Q u i c k s i l v e r , w e h a v e b e e n f o c u s s e d o n b u i l d i n g t h e Q u i c k s i l v e r b r a n d a c r o s s I n d i a . W i t h p u r e l y o r g a n i c s e e d i n g ,
w e e n g a g e d o u r c o n s u m e r w i t h a n a r r a y o f f u n a c t i v i t i e s a n d a p p s
We replaced the regular mannequin at the Quicksilver store with a real singer with a guitar who belted out songs onrequest.
This event was live tweeted and steramed over Facebook.
Window Jam
A big hit with shoppers across Mumbai & Delhi
Quicksilver
dieselFacebook Flashmob
W h e n 5 0 0 p e o p l ec h a n g e t h e i r r e l a t i o n s h i p s t a t u s a t t h e s a m e t i m e ,
c o n v e r s a t i o n s b e g i n
dieselFacebook Flashmob
t h e a u d i e n c e i s l e d t o a u n i q u e w e b s i t e w h e r e d i s c o u n t c o u p o n s
a n d i n v i t e s f o r t h e B I G S a l e a r e p r o v i d e s i n e x c h a n g e f o r
F a c e b o o k m e n t i o n s
O n e o f t h e b e s t S o c i a l M e d i a C a m p a i g n s o f 2 0 1 2
O v e r 3 5 , 0 0 0 v i s i t s t o t h e w e b s i t e
&5 0 0 0 r e g i s t r a t i o n s
Ponds
10 things i love about you
Ponds
10 things i love about you
by having charming and good looking guys serenade them. we let them create personalized
video based on a set of 10 questions
how do you make girls feel confident about themselves?
The flavor of
H o w d o y o u m a k e a f i l m a b o u t a m u t e g u y s o u n d i n t e r e s t i n g ?
We left Barfi loose in the hands of viewer. The viewer could command him to do anything by typing in the action
and barfi would perform
BarfiThe flavor of
8 lac hitsTime spent: Min 4.5 minutes
ZoiroWe asked the internet to keep a man in his underwear for 24 hours, and boy did we succeed.
Nearly 50,000 new likes on facebook, and Over 9L impressions on twitter within 24 hours.
Set wet geared up with their new Facebook campaign - Cruise with Harley where
participants stood a chance to win 8 harley davidsons over 8 weeks
Set Wet
vaselineImagine if you could go back in time to see how Axe
Bodywash has changed the history of mankind
Axe
We gave the audience just that - A YouTube gadget channel where the user could control
the time machine using only the shower knob
Lips don’t Lie aimed to break the image vaseline held int he consumers mind about being a
product for the older generation.With bright visuals, a fun film and bunchof
youth oriented apps, we landed the message just where we wanted to.
BRANDED CONTENT
Nano
H o w d o y o u b r e a k t h e m i s c o n c e p t i o n t h a t N a n o i s n o t a
s u i t a b l e c a r f o r l o n g d r i v e s ?
drive with Mtv
Nanodrive with Mtv
B y p u t t i n g 1 6 s o c i a l l y a c t i v e
u s e r s o n a r o a d t r i p a c r o s s t h e c o u n t r y
f o r 2 0 d a y s
e v e r y m o v e w a s d o c u m e n t e d a s v i d e o s , p i c t u r e s a n d b l o g p o s t s .T h e y g a t h e r e d p o i n t s b y t h e i n t e r a c t i o n t h e y g e n e r a t e d
Nanodrive with Mtv
O n e o f t h e b e s t S o c i a l M e d i a C a m p a i g n s o f 2 0 1 2
5 M i l l i o n W e b s i t e V i s i t s
9 3 , 2 9 1 T w e e t s
5 0 0 l i k e s o n I n s t a g r a m
532,000+ Facebook Fans
9.2 Million - Reach
B o a s t i n g o f a n i m p r e s s i v e l i n e - u p o f a r t i s t s , f a n s w e r e i n f o r a t r e a t
a s e a c h e p i s o d e f e a t u r e d o n e r e n o w n e d a r t i s t w h o w a s a l l s e t t o r e g a l e t h e a u d i e n c e w i t h h i s v o c a l s
M T V C y c l o W a r s - T h e o n l y c y c l i n g
r e a l i t y s h o w i n I n d i a !
4 Participants. 4 Challenges. 4 Cycles. 1 City.
MTV and Firefox present the biggest cycling showdown ever. MTV Firefox CycloWars.
all of this only on the World Wide web
I m a g i n e i f y o u c o u l d m a t c h e v e n y o u r p h o n e
t o y o u r c l o t h e s ?
Our series of 4 video, each highlighting one of the four colours of the Nokia Asha 501 series, gave the user fashion insights on
how to match your phone to your clothes
Tech Innovations
5 5 D S L
What does A Gun that can be Triggered
over Twitter do?
T w e e t G u n
O n e o f t h e m o s t i n t e r e s t i n g t w i t t e r C a m p a i g n s o f 2 0 1 2
We wired a Nerf gun to the Internet, controlled it using Tweets and watched
pune Flock to it like moths before a flame
J u s t t u r n t h e l i g h t s o f fHow do you take a scary movie and make it scarier?
R a g i n i M M s 2A w e b s i t e t h a t w o r k s
o n l y i n t h e d a r k
When Channel V opened their new-AGE CAFE IN DELHI, THEY APPROACHED
US FOR NEW MEDIA SOLUTIONS
C h a n n e l vV S p o t c a f e
Interactive Menu
Interactive Photo-booth
Touchscreen Victionary
Food & Beverage Recommendation
M u r d e r 3
We developed a mobile app for Murder 3, which, on pointing the phone camera
towards any heart shaped object, one would get exiting content from
the film. From crazy twisted love notes to latest videos to hot stills.
A R A p p
We also win awardsOver 24 Awards across
categories
Best Social Campaign of the Year
Digital Innovation of the year
Including
Yahoo Big Chair
Pitch Youth Marketing awards
Abbys
Thank You!