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Dr. Mahdi Shadkam
September 2014
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Did you
Know? 1/3of women between
18-34 check their Facebook
when they wake.....before
even going to the bathroom
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90% of below
30s sleep with their cell
phones (more than half the world population)
Did you
Know?
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48% of people
update Facebook
and/or Twitter after
they go to bed.
Did you
Know?
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LOVE
LIVE
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Social media is undergoing
fast & dramatic changes from:
Shape
Size
Features
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Almost different shapes of of social
media platforms are added to virtual
environment everyday and change
users’ habits
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Recent research shows around 34% of
Facebook users say the time they spend on
the site has decreased over the past year,
while they more use Instagram and Pinterest.
User’s habit is changed
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New generation of social media are:
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© comScore, Inc. Proprietary.
Rise of Visual Web Spurs Growth of Breakthrough Social Networks
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© comScore, Inc. Proprietary. 15 Source: comScore Media Metrix, U.S., Dec-2011 to Dec-2012
Rise of Visual Web Spurs Growth of Breakthrough Social Networks
Tumblr, Pinterest and Instagram: Total Unique Visitor (000) Trend
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
To
tal
Un
iqu
e V
isit
ors
(0
00
)
Tumblr.com Pinterest.com Instagram.com
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© comScore, Inc. Proprietary. 32
Mobile devices are a key access platform for many social sites,
representing two-thirds of time on Facebook and nearly all of time
spent on Instagram and Foursquare
Source: comScore Media Metrix Multi-Platform, US, Jun-2013
1%
3%
10%
17%
35%
66%
70%
83%
99%
97%
90%
83%
65%
34%
30%
17%
PC Share of Minutes Mobile Share of Minutes
X
X
X
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SOCIAL NETWORKING
4
TO USE THE MOBILE WEBIS THE NUMBER ONE REASON
Social media
engagement made
big moves to mobile
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70%use the mobile web for
remember
SOCIAL NETWORKING
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SO CAN SOCIAL MEDIA AFFECT YOUR BUSINESS IN ANY WAY?
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THE ANSWER IS
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IT IS AFFECTING YOUR BUSINESS
ALREADY YOU ONLY NEED TO FIND OUT
HOW MUCH AND HOW YOU CAN USE IT TO YOUR
ADVANTAGE
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Unsuccessful companies do not pay attention to the
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Today marketers should focus on two important features of new generation of social media
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Here is a short set of steps
you can take to get started:
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1
Listen before you speak
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This is exactly what you need to do next.
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Narrow down your target group.
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2
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Services to tell
others about
where you are.
Automatically.
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• Claim your business’s location
• Offer foursquare special
• Enhance your events
• Let your customers know where
they can find you online
• Link to your foursquare page
from facebook, twitter,
instagram, and pinterest
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HELP
WHAT YOU
THEM
ARE
3
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A picture is
worth a
thousand
words
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Kissmetrics, photos attract 53 percent more “Likes,” 104 percent more comments and 84 percent more click
Photos attract 53%
more “Likes,” 104%
more comments and
84% more click in
Facebook.
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Use photo sharing social media to promote your business (instagram, pinerest)
The best pictures are self-explanatory, like infographics and charts
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© comScore, Inc. Proprietary. 26
The smartphone is driving footfall and shaping shopping behaviour
in-store
4
Make your business based on portable devices
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Dr. Mahdi Shadkam
E-mail: [email protected]
Website: www.shadkam.com
Linkedin: http://ir.linkedin.com/pub/mehdi-shadkam/60/857/712
Facebook: Fb.com/mehdi.shadkamSeven 24 Co.