THE FUTURE
OF FOOD ABOUT REINVENTING
FOOD & THE FOOD
HEROES WHO DO IT
@FUTURECHECK
BROUGHT TO YOU
BY YOUR FAVORITE
TREND HERO
FUTURIST
MARCEL BULLINGA
FIRST PRESENTED FOR 20 NATIONALITIES
WORLD PORK EVENT BERLIN 15 -11-2012
YEAR OF THE TIBETAN YAK DO MORE WITH LESS
TREND 1. CONSUMER IN CONTROL: WE KNOW EVERYTHING
TREND 2. PRODUCER IN CONTROL: CITY FARMS
CONSUMER
WE KNOW EVERYTHING
IN CONTROL
DIY: YOU ARE IN CHARGE
HEALTH MOBILE
CHECK CLAIMS
CHECK ANIMAL WELFARE
POWER OF SHARING
MARTHA PAYNE (9) SCHOTLAND | SCHOOLLUNCH £114000 CHARITY | 2012
KITCHEN IS A WASTE-TO-FOOD UNIT
PHILIPS FUTURE KITCHEN | 2010
SENSORS PICK UP CHANGES IN ELECTRICAL PROPERTIES IN FOOD
THE TIMES EUREKA | APRIl 2012
FOOD = MEDICINE
YIN & YANG HEART LUNGS LIVER STOMACH HAN TING ACADEMY HAN-JI
SHANDONG UNIVERSITY TRADITIONAL CHINESE MEDICINE | 2012
REINVENTING FOOD | PRINTING FOOD
REAL OR FAKE?
2017: 1ST COMMERCIAL LAB BURGER EMISSION: 4% LAND: 1% WATER: 4% ENERGY: 93-55%
LAB BURGER MASS PRODUCTION EXPECTED BETWEEN 2022-2032
UNIVERSITY OF EINDHOVEN MARK POST | 2012
EAT ARTIFICIAL MEAT?
NO: 62% YES: 19%
YOUNG PEOPLE & MEN SAY YES MORE OFTEN
1729 PEOPLE IN UK YOUGOV APRIL 2012
PRODUCER
CITY FARMS
IN CONTROL
CUSTOMER TAKES PART IN
100% TRANSPARANT FARM
120 TOWERS 1 LIGHTBULB PER TOWER PER DAY LESS FOOD IMPORT
ONLY 7% LOCAL FOOD NOW PRICE 20CT | SINGAPORE SKY GREENS 2012
LESS LAND, LESS WATER
5 X MORE VEGGIES
CIRCULAR SYMBIOSIS TOWER VERTICAL FARM FOR LIVESTOCK | COWS
CHICKEN GRASS NO TRANSPORT | 2011
CITY FARM SKYSCRAPER LIVESTOCK
PRINT VACCINE, PREVENT EPIDEMIC
DNAPRINTER DIGITIZE & PRINT PROTEINS, VIRUSES & HUMAN CELLS
CRAIG VENTER INSTITUTE FOR GENOMIC RESEARCH | US 2012
FOOD JOBS OF THE
• CHEF FARMER
• FOOD PRINTER
• MEAT PSYCHOLOGIST
• DISEASE PREVENTER
• ENERGY HARVESTER
• FOOD HERO
FUTURE
• TRUST ORGANIZER
• COMMUNITY
ORGANIZER
• YOUNG TALENT
ACCELERATOR
• ROBOT COACH
• SILENCE COACH
WE NEED
FOOD HEROES
@FUTURECHECK
YOU MISSED OUT
ON ALL THE LIVE
STUFF:
THE SMILES
THE HUMOUR
THE DEBATE
WANNA SEE LIVE?
MARCEL BULLINGA