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CONTENT MARKETING TREND WATCH: 2014 and beyond
#royalcontent
@axonnmedia
Fergus Parker
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#royalcontent
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A way of creating
and sharing
content to
promote an idea,
engage an
audience and spur
them to action.
#royalcontent
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90%
of the world’s information
today has been created
in the last 2 years (source: IBM)
#royalcontent
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#royalcontent
Just over a third of marketing budgets are now
being spent on content marketing (source: CMI/MarketingProfs)
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54% of marketers will spend more on content
next year
#royalcontent
(source: CMI/MarketingProfs)
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#royalcontent
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#royalcontent
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#royalcontent
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#royalcontent
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#royalcontent
WHAT NEXT?
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#royalcontent
Content
is KING!
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#royalcontent
Image: SBS
Content is NOT King
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Content is the
KINGDOM
#royalcontent
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By 2020...
#royalcontent
over 50 BILLION connected devices globally
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#royalcontent
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#royalcontent
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Word cloud
#royalcontent
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#royalcontent
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THE FUTURE
#royalcontent
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PERSONALISATION
#royalcontent
Customer content journey
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#royalcontent
(source: Mind Tools)
VISUAL
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#royalcontent
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#royalcontent
THE FUTURE
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USER EXPERIENCE
#royalcontent
How do you
make BIG
data small
again?
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MOBILE
#royalcontent
1.08
BILLION of the world’s
4 billion phones are SMARTPHONES
(source: Microsoft)
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MOBILE
#royalcontent
source: Microsoft
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91%
of mobile internet access is
S O C I A L
MOBILE
#royalcontent
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#royalcontent
#royalcontent
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Questions?
@axonnmedia
#royalcontent