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The Future of Business Collaboration How to Turn The Inevitable into a Competitive Advantage
Citrix Online November 30, 2011
James P. Ware, PhD Executive Director The Future of Work…unlimited
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Building a Company
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Bozeman
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Why Do People Prefer Face-to-Face Collaboration?
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Why Do People Prefer Face-to-Face Collaboration?
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How can I manage them if I can’t see them?
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But It’s Inevitable:
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More Dispersed
More Collaborative
Work Will Be. . .
and
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There are Many Tools for Remote Collaboration
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Screen Sharing
Video Audio
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But Having the Tools Doesn’t Guarantee Success
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These Tools This created This and
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Mobile Work is the “New Normal”
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35%
32%
33%
“Third Places”
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The Mobile Workforce
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0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
1 2 3 4 5 6 71990 1995 2000 2005 2010 2015 2020
16%
27% 35%
“Mobile” means working out of the office at least two days a week
International Data Corporation:
More than 1 billion
workers able to work from almost anywhere
in 2011
Percent of Mobile Workers in the Global Workforce
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Four Different Collaboration Settings*
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Same
Different
Same Different
Place
Time
• Adapted from a model first developed by Bob Johansen and David Sibbet, Institute for the Future
This is the key to success
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Master Mobility
1
Succeeding in Business Today Requires You To:
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Build and Lead
Distributed Teams 2
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. . . and Get Really Good at Remote Collaboration
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“Attending a meeting at the dog park”
(from Workshifting.com)
3
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Mastering Mobility
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1
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Building and Leading Distributed Teams
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2
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Getting Really Good at Remote Collaboration
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3
Know the players
Master the tools
Know your purpose
Manage the process
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Know Your Purpose—and Everyone Else’s
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“If you don’t know where you’re going,
any road will take you there.”
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Producing a Product/Service
Solving a Problem
Brainstorming
Process Structure
Outcome Certainty
High
High
Low
Low
Know Your Purpose—and Everyone Else’s
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Know the Players
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Manage the Process
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Create Choices
Clarify goals Plan meetings Hear everyone out Search for solutions
Diverge
Make Choices
Find common ground Make everyone a winner Drive for conclusions Reward everyone
Converge
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Master the Tools
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Video
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Video Matters
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Video Is Different
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They can see you
They can see you
They can see your
face
They can see what you’re doing
Lighting Matters
They can see you
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Becoming a Video Rock Star
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You Won’t Regret It
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More meaningful
relationships
Higher-quality
decisions
More productive meetings
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Remote Collaboration: A Story
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Montana
Florida
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Additional Resources
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James Ware “The Future of Business Collaboration,” Citrix Online®, November 2011 http://img.en25.com/Web/CitrixOnline/G2MC_FOW_FutureofBusinessCollab
oration.pdf
Kate Lister “Webcam Etiquette,” American Express OPEN Forum, June, 2011 (http://www.openforum.com/articles/webcam-etiquette-tips-from-the-
other-side-of-the-conference-call)
James Ware “Managing People You Can’t See,” Citrix Online®, April 2011 http://img.en25.com/Web/CitrixOnline/Managing%20People%20You%20Can%27t%20See.pdf
James Ware “Managing a Remote Workforce: Proven Practices from Charles Grantham Successful Leaders,” Citrix Online®, October, 2010
http://img.en25.com/Web/CitrixOnline/FutureofWork.pdf
James Ware “Connecting and Engaging Teams in a Distributed Workforce,” Citrix Charles Grantham Online®, 2009 http://img.en25.com/Web/CitrixOnline/GoToMeeting-Collab-FOW-Connecting.pdf
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For Further Information
Website: http://www.thefutureofwork.net Blog: http://www.thefutureofwork.net/blog Twitter: http://www.twitter.com/thefutureofwork
James P. Ware, Ph.D. Executive Director The Future of Work…unlimited Berkeley, California [email protected]
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