Download - The Foreign Element in Asian Advertising
![Page 1: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/1.jpg)
While growing up in
![Page 2: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/2.jpg)
![Page 3: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/3.jpg)
We have always been
![Page 4: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/4.jpg)
aboutcurious
![Page 5: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/5.jpg)
Foreign Cultures.
![Page 6: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/6.jpg)
Exotic.
Interesting.
Just Plain Cool.
![Page 7: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/7.jpg)
![Page 8: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/8.jpg)
“The grass is greener...”
![Page 9: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/9.jpg)
The “Foreign Element” in Asian Advertising
Group Q: Mike Brown, Alexa Butt, Jessica Chau, Jenia Semenova, Mandy Siu
![Page 10: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/10.jpg)
1ComparingCultural Dimensions
![Page 11: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/11.jpg)
• Power Distance Index
• Individualism
• Long term Orientation
Differences are:
![Page 12: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/12.jpg)
Higher power distance.
![Page 13: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/13.jpg)
Lower individualism, more collectivist.
![Page 14: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/14.jpg)
Higher long term orientation.
![Page 15: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/15.jpg)
Global & LocalAdvertising Methods2
![Page 16: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/16.jpg)
The global approach
![Page 17: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/17.jpg)
The local approach
![Page 18: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/18.jpg)
Analysis ofReference Groups3
![Page 19: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/19.jpg)
Reference group?
![Page 20: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/20.jpg)
![Page 21: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/21.jpg)
Advantages ofConsumer Perceptions4
![Page 22: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/22.jpg)
• Status
• Modernity
• Sophistication
• Technology
![Page 23: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/23.jpg)
more beautiful?
![Page 24: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/24.jpg)
more sophisticated?
![Page 25: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/25.jpg)
more acceptable?
![Page 26: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/26.jpg)
Disadvantages ofConsumer Perceptions5
![Page 27: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/27.jpg)
Cannot focus on values like heritage.
![Page 28: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/28.jpg)
Some values can change, Some will always stay the same.
![Page 29: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/29.jpg)
Conclusion & Recommendations6
![Page 30: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/30.jpg)
![Page 31: The Foreign Element in Asian Advertising](https://reader035.vdocuments.us/reader035/viewer/2022081516/5492a9e8b47959de3d8b45de/html5/thumbnails/31.jpg)
Thanks for listening!